YouTube is now the 2nd largest search engine in the world and some 25% of Americans in the past month said they watched a short video – on their phone. Some According to a 2009 Study
done by the Center for Marketing Research at the University of Massachussets Dartmouth, some 55% of the Fortune 500 companies surveyed report that they are very familiar with online video and 35% intend to adopt video into their social media marketing efforts. This shows how critical social media is viewed as an integral part of marketing efforts, and how relevant that video is as a part of that equation.
Here are some mind-blowing stats:
By mid-2009, online video usage was reportedly up approximately 53% over the preceding year. Some 20 hours of video are uploaded per minute to YouTube. According to YouTube, this is the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week. Wow!
That means for every second in time, about 33 minutes of video make it to YouTube, and that for any given day 28,800 hours of video are uploaded in total. And given the fact that the majority of us are walking around with smartphones equipped with video capabilities and recording (and uploading) everything in sight, those numbers are certainly going to do nothing but rise – and quickly.
Statistics also show that many actually prefer viewing video rather than reading content, so often, views and click-throughs on video blogs are higher than on traditional blogs.
Assuming that we’ve now convinced you that vlogging is important and a rapidly growing medium, know that we can assist you with your video blogging (vlogging) efforts and help you integrate vlogging into your overall integrated marketing strategy. We design vlogs, help devise and implement vlogging strategies, work with our clients on a regular basis developing topics and vlogging schedules, provide content development and editing services for our clients when desired and provide search engine optimization strategies to ensure the best results.