YouTube Unveils New Analytics

Posted by Katy Ryan Schamberger on December 1, 2011 · Leave a Comment

ShareYouTube’s new Analytics offer users a wealth of statistical information. There’s no denying that video content is powerful—in fact, YouTube is ranked the world’s second largest search engine. And although users have always been able to monitor who’s watching videos and where they’re from, more detailed analytical information has been lacking—until now. According to YouTube’s [...]

Filed under Content Marketing, Featured Articles, social media, Social Media Marketing · Tagged with content marketing, how to use video in your marketing efforts, measuring effectiveness of video content, new YouTube Analytics, social media reports, social media statistics, video as content marketing strategy, video best practices, video marketing, youtube, YouTube Analytic reports, YouTube analytics, YouTube demographics, YouTube user statistics

YouTube’s Next Big Move – Live Streaming

Posted by Katherine Meyer on April 13, 2011 · 4 Comments

Share We’ve said it before, but we’ll say it again. People seriously love online video. And integrating video into online marketing strategies is a smart move. MediaPost reported in March that online video usage continues to rise, and viewing from PCs, Macs and laptops from home and from work is up by 45%. Viewers streamed [...]

Filed under Featured Articles, marketing, Marketing Tools, Online Marketing, Pop Culture and Current Events · Tagged with live streaming, live video streaming, MediaPost, NCAA Mens Basketball, Nielsen, online video, online video stats, The Next Web, video viewing stats, youtube, YouTube live streaming

YouTube Trends, Rock Chalk Christmas 2010

Posted by Michelle Lamar on December 15, 2010 · 2 Comments

ShareYouTube Trends is the latest solution from Google, for those of you who don’t have time to keep track of the 35 hours of video uploaded to YouTube every minute. YouTube Trends offers a daily dose of YouTube goodness, aka the “best” in viral video, so you can be the first kid on the block [...]

Filed under Featured Articles, Pop Culture and Current Events, social media · Tagged with extreme Christmas lights, Invasion of the Christmas Lights, TLC, viral video, youtube, YouTube Rock Chalk Jayhawk Christmas Lights, YouTube Trends

Foursquare Checks In To Create Buzz About The Vote

Posted by Shelly Kramer on November 2, 2010 · 1 Comment

Share Location based marketing tech darling Foursquare is playing a role in the election drama that unfolds as Americans participate in yet another Election Day. Tech savvy voters are checking in at the polls and earning the #IVotedToday badge and doing their part to raise awareness and urge others to take part in the election. [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing · Tagged with election day, facebook, Foursquare, Jon Stewart, location based technology, Michelle Lamar, politics, Sanity Rally, social media, social media monitoring, social media strategy, Spiral16, twitter, V3 blog, youtube

OK Go. Smart AND Using Their Power For Good

Posted by Shelly Kramer on September 21, 2010 · 5 Comments

Share I’m addicted to OK Go, I’ll just admit that right up front. I like their music, I like their movies, I like their style. Oh, and I love the marketing magic they so adeptly employ. Yesterday, when I saw that they were releasing their new song, I scooted over to YouTube to check it [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with animal rescue, ASPCA, cause marketing, Jay Leno, Liz Strauss, marketing strategy, New York Magazine, OK Go, Rube Goldberg, Rube Goldberg machine, Social Media Marketing, socialmedia, twitter, viral video, youtube

F**K You, Cee Lo’s Viral Marketing Phenom

Posted by Shelly Kramer on August 22, 2010 · 12 Comments

Share Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views. It’s a brilliant [...]

Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube

Vlogging – It Just Gets Easier!

Posted by Shelly Kramer on August 2, 2010 · 19 Comments

Share Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so [...]

Filed under Blog Marketing, Featured Articles, Marketing Tips, Social Media Tips and Training · Tagged with Brookside Organic Farmers Market, Farmers Market Hauls, haul videos, hauls, Kansas City Marketing Agency, Kansas City Marketing Consulting, Katherine Meyer, kris colvin, marketing consulting, online video, Shelly Kramer, video blogging, vlogging, youtube

Hauling My Way to Stardom

Posted by Shelly Kramer on July 17, 2010 · 21 Comments

ShareTeenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]

Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube

It Is, Apparently, OKAY to be GAY. But Only In France.

Posted by Shelly Kramer on June 15, 2010 · 13 Comments

Share As I trolled through this morning’s news, I stumbled upon a Chicago Tribune interview of Don Thompson, the guy who took over as McDonald’s No. 2 and COO this past January. McDonald’s has chugged right along during the course of the last few years, in spite of the economy that managed to take so [...]

Filed under Featured Articles, marketing, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Bill O'Reilly, Chicago Tribune, David Ibsen, Don Thompson, Fox News, French Gay McDonalds Ad, Gay McDonalds Ad, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, McDonald's, New York Daily News, The Daily Casserole, youtube

BP Oil Spill: Further Evidence That Hayward’s Head is in the Sand

Posted by Shelly Kramer on June 3, 2010 · 3 Comments

Share As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into [...]

Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube

YouTube Tops Networks Primetime Audience and Daily Internet Facts: Why Social Media Matters

Posted by Michelle Lamar on May 18, 2010 · 3 Comments

ShareWired reports that YouTube’s viewership now exceeds that of the “Big Three” TV Networks combined during their primetime evening time slot, with more than 2 billion views per day. Keep in mind: YouTube’s audience statistics are from worldwide views, while ABC, CBS and NBC audience numbers are only from the United States. The bigger picture [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing · Tagged with Blogs, facebook, Gary Hayes, Gary Hayes Social Media Counts, Social Media Count, Social Media Growth, TV Networks, twitter, Wired, Wired.com, youtube, youtube overtakes networks primetime

Video Killed the Radio Star

Posted by Shelly Kramer on April 28, 2010 · 6 Comments

Share We Can’t Rewind, We’ve Gone Too Far I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it? Online video viewing is on the rise and it’s [...]

Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Buggles, ComScore, content production, facebook, Hulu, Kansas City Marketing, Kansas City Small Business Marketing, Mashable, MediaPost, Rob Garner, video, video content production, Video Killed the Radio Star, youtube

Nike’s Giant Golden Balls

Posted by Shelly Kramer on April 9, 2010 · 20 Comments

ShareThe Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance. The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the [...]

Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube

Superbowl Ad? I Vote For Viral Video Instead

Posted by Shelly Kramer on January 26, 2010 · 10 Comments

ShareA friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile. It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch [...]

Filed under Featured Articles, Online Marketing, Viral Marketing · Tagged with Coca-Cola, Coke, Fast Company, Ravi Sawheney, Super Bowl, viral video campaign, youtube