4 Steps To Powering SEO For Your Business

Posted by Shelly Kramer on November 23, 2011 · 10 Comments

ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional. These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Online Marketing, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with choosing SEO keywords, content and seo, content creation, finding keywords, Google, how to make SEO work for your business, how to research keywords, importance of local search, keyword research, local business listings, local search, search engine optimation, search engine optimization tips, seo, SEO content strategies, SEO content strategy, SEO strategies for business, SEO tips, why you need SEO, Yelp

Online Reviews: How To Encourage People To Review Your Business

Posted by Katy Ryan Schamberger on October 26, 2011 · 2 Comments

SharePositive online reviews for your product or service are powerful tools in encouraging others to sample your wares and build brand loyalty. Need proof? Consider recent news that online review giant Yelp may actually be killing chain restaurants as users instead opt to support and review local, independently owned establishments. In the same study, Michael [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Online Marketing, Social Media Marketing, Tactics and Tips · Tagged with business marketing, business tactics, business tips, customer service, digital marketing, Google Places, how to get online reviews, local search, online reviews, online visibility, seo, the power of online reviews, why your business needs online reviews, Yelp

Maximizing Location Based Mobile Search For Your Business

Posted by Shelly Kramer on May 9, 2011 · 5 Comments

Share I spent the last 10 days vacationing in various parts of California. And because of location-based mobile search technology and the power of online communities, my taste buds – and those of my family – were titillated multiple times each day. For those of you who know me, you’re aware that I pretty much [...]

Filed under Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Online Marketing · Tagged with Charlie Wollburg, Foursquare, location based marketing, location based mobile search, location based technology, maximizing local search, Miguel's Cantina, mobile, mobile marketing, mobile search, twitter, Yelp

Have a Job? Thank Your Customers.

Posted by Shelly Kramer on July 8, 2010 · 46 Comments

Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]

Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp