Creating Online Content is Like Buying a Lottery Ticket

Mike Volpe says creating online content is like buying a lottery ticket?
HubSpot’s Mike Volpe has a great presentation about online marketing and website design.
Mike Volpe delivers a pithy presentation on the business of online marketing and website design.  Volpe compares content generation for to buying a lottery ticket.
Search engines are like the lottery and [...]

Dear Competitor,

Dear Competitor,
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, [...]

Time to Toss the Tatters

I was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]