Foursquare Checks In To Create Buzz About The Vote

Posted by Shelly Kramer on November 2, 2010 · 1 Comment

Share Location based marketing tech darling Foursquare is playing a role in the election drama that unfolds as Americans participate in yet another Election Day. Tech savvy voters are checking in at the polls and earning the #IVotedToday badge and doing their part to raise awareness and urge others to take part in the election. [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing · Tagged with election day, facebook, Foursquare, Jon Stewart, location based technology, Michelle Lamar, politics, Sanity Rally, social media, social media monitoring, social media strategy, Spiral16, twitter, V3 blog, youtube

5 Tips For Implementing Social Media For Your Business

Posted by Shelly Kramer on October 28, 2010 · 14 Comments

Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter

Sneak Peek: Social Media for Business

Posted by Shelly Kramer on October 12, 2010 · 12 Comments

Share I’m doing a webinar series with my smart and sassy friend, Erika Napoletano, Head Redhead at Redhead Writing. And yes, we are the geeky girls you might not have paid attention to in high school. But all that’s changed now. We’ve got the goods. And how. And we’re partnering with our friends at iThinkBigger [...]

Filed under Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with Denver Marketing Consulting, Denver Social Media, Erika Napoletano, facebook, iThinkBigger, Kansas City Marketing Consulting, Kansas City Social Media, LinkedIn, Shelly Kramer, social media consulting, social media for business, socialmedia training, twitter

TweetReach: Practical Tool to Prove Power of Twitter

Posted by Michelle Lamar on October 7, 2010 · 1 Comment

ShareDo you use TweetReach? If you don’t use this awesome application, you should. TweetReach is an excellent tool to show to clients or your CEO the power of Twitter. Spiral16′s CEO Tracy Panko wrote a post last week on the Spiral16 blog about breast cancer. Spiral16 is one of our clients and we used [...]

Filed under Featured Articles, Free Resources, Social Media Marketing, Social Media Tips and Training · Tagged with Brian Solis, Social Media Influence, Social Media Tools, Spiral16, Tracy Panko, TweetReach, twitter

Social Media: Making Life Easier for PR Pros

Posted by Penelope on September 24, 2010 · 3 Comments

ShareAside from techies, PR professionals have been some of the earliest adopters of social media. With newsrooms shrinking, the old mainstays of pitching (i.e. the dreaded press release, VNRs, e-mail pitches, phone calls etc.), have become increasingly less effective as stand alone tactics. Although tools like Cision and Vocus have proven to be great resources [...]

Filed under Featured Articles, Free Marketing Resources, Public Relations, Social Media Tips and Training · Tagged with free tools, Heather Whaling, journalism, Justin Goldsborough, Kansas City Marketing Consulting, Kansas City Social Media, Kellye Crane, pr, public relations, Public Relations Strategy, Sara Evans, social media, socialmedia, twitter, Twitter resources

OK Go. Smart AND Using Their Power For Good

Posted by Shelly Kramer on September 21, 2010 · 5 Comments

Share I’m addicted to OK Go, I’ll just admit that right up front. I like their music, I like their movies, I like their style. Oh, and I love the marketing magic they so adeptly employ. Yesterday, when I saw that they were releasing their new song, I scooted over to YouTube to check it [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with animal rescue, ASPCA, cause marketing, Jay Leno, Liz Strauss, marketing strategy, New York Magazine, OK Go, Rube Goldberg, Rube Goldberg machine, Social Media Marketing, socialmedia, twitter, viral video, youtube

Geek is Chic: Social Media Influence and Fashion Week

Posted by Michelle Lamar on September 16, 2010 · 3 Comments

ShareGeek is chic during Mercedes-Benz Fashion Week. For those of you who don’t follow high fashion, Fashion Week kicked off last week in New York and ends tommorrow. But the biggest story during Fashion Week 2010 isn’t about the chic designers but about high technology. The fashion forward have embraced tech and social media in a [...]

Filed under Featured Articles, Social Media Marketing · Tagged with #NYFW, American Express, AMEX, ClickZ, Fashion Week, Mercedes-Benz Fashion Week, twitter

Learn From UK Businesses, Where Twitter Rules

Posted by Shelly Kramer on September 2, 2010 · 7 Comments

Share I read a BizReport article this morning reporting that 33% of some 5,000 UK businesses surveyed by Virgin Media prefer Twitter over Facebook for communicating with their customers. In that regard, the UK is far ahead of businesses on this side of the pond, and really leading the world when it comes to capitalizing [...]

Filed under Featured Articles, marketing, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with BizReport, facebook, Facebook Like, Social Media Marketing, social media strategy, socialmedia, twitter, UK social media, Virgin Media

Newsflash: Social Media for Journalists

Posted by Shelly Kramer on August 30, 2010 · 2 Comments

Share I met Misty Montano when we were both speakers at a Chicks Who Click event in Denver. I’ve admired her ever since and stalk her regularly. You should, too, as she’s the epitome of a pioneer in the social media space, especially when it comes to the world of news organizations. Misty is an [...]

Filed under Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with CBS4-Denver, Misty Montano, social media, social media for journalists, socialmedia, twitter

F**K You, Cee Lo’s Viral Marketing Phenom

Posted by Shelly Kramer on August 22, 2010 · 12 Comments

Share Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views. It’s a brilliant [...]

Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube

Get Two Beers And Jump: Lessons From Steven Slater

Posted by Shelly Kramer on August 15, 2010 · 3 Comments

Share By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead [...]

Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with Conan O'Brien, Jet Blue, Jet Blue guy, Jimmy Fallon, Kansas City Marketing Agency, Kansas City Social Media Agency, NBC, Shelly Kramer, socialmedia, Steven Slater, twitter

4th of July: Kramerita Recipe, Margarita at Girl Scout Camp, ‘David at the Dentist’ Earns $150K?

Posted by Michelle Lamar on July 3, 2010 · 1 Comment

ShareHappy 4th of July weekend! In honor of “America’s Birthday” we’re doing a 4th of July link fest for your reading pleasure. First of all, I have to brag on my partner in crime, the fabulous Shelly Kramer. Did you know she has a margarita named after her? THAT is rock star cool, especially if [...]

Filed under Blog Marketing, Consumer Behavior, Featured Articles · Tagged with 4th of July, Business Insider, Cozi, David at the Dentist, Dr. Jon LaPook, Fouth of July, funny, Geeks, Geeky, Huffington Post, Kramerita, Live Simply, Margarita, Mashable, Shelly Kramer, Turning Point Recovery Services, twitter, You Tube

My Debut: Video Blogging. I Really AM a Dork.

Posted by Shelly Kramer on June 24, 2010 · 80 Comments

ShareWe all have our strengths. One of mine is words. I love them. I love thinking about them, rolling them around in my head, lovingly putting them into sentences, crafting paragraphs out of sentences, arranging, rearranging, editing, massaging, making them perfect. I love words. I also love speaking. Big groups, small groups, one-on-one one, you [...]

Filed under Blog Marketing, Featured Articles, Social Media Marketing · Tagged with @thehippest, blogging, Kansas City Social Media, Kansas City Social Media Marketing, Liz Strauss, Shelly Kramer, SOBCon, Survival of The Hippest, Terry Starbucker, twitter, video blogging, vlogging

BP-Top Kill Failed: Every Day, More of a PR Disaster

Posted by Shelly Kramer on May 30, 2010 · 8 Comments

Share You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history. MSNBC reported just this morning that the top kill [...]

Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter

YouTube Tops Networks Primetime Audience and Daily Internet Facts: Why Social Media Matters

Posted by Michelle Lamar on May 18, 2010 · 3 Comments

ShareWired reports that YouTube’s viewership now exceeds that of the “Big Three” TV Networks combined during their primetime evening time slot, with more than 2 billion views per day. Keep in mind: YouTube’s audience statistics are from worldwide views, while ABC, CBS and NBC audience numbers are only from the United States. The bigger picture [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing · Tagged with Blogs, facebook, Gary Hayes, Gary Hayes Social Media Counts, Social Media Count, Social Media Growth, TV Networks, twitter, Wired, Wired.com, youtube, youtube overtakes networks primetime