Kenneth Cole’s Attempt at Brand Suicide

Posted by Shelly Kramer on February 3, 2011 · 39 Comments

Share Watching the morning news with my 5 year-olds today, it was more than a little unsettling to see all that’s happening in Cairo. Even my children, who rarely think about much but that which affects them personally, were wide-eyed at the footage of the riots, burning in the streets and talk of death and [...]

Filed under Featured Articles, marketing, Pop Culture and Current Events, pr, PR Strategy · Tagged with BP, Brand Crisis, Cairo, crisis management, Egypt, etsy, Kenneth Cole, PR Crisis, PR disaster, reputation management, Tiger Woods

Nike’s Giant Golden Balls

Posted by Shelly Kramer on April 9, 2010 · 20 Comments

ShareThe Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance. The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the [...]

Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube

Text Message Do Overs? There’s An App for That

Posted by Shelly Kramer on March 1, 2010 · 1 Comment

Share It was only a matter of time until there was an app for stupidity. The new TigerText app, aptly named given the antics of the Cheetah of the Year, Tiger Woods, allows for the do-overage of embarrassing text messages. Praise Jesus. It’s about time. Clamoring for more info? Tired of regretting those embarrassing drunken [...]

Filed under Featured Articles, Ramblings · Tagged with Android, Apple, BlackBerry, iPhone, iPhone app, James Bond, text messaging, Tiger Woods, TigerText, Time