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Victoria’s Secret Pink is a Brilliant Strategy, Is Your Brand Thinking Ahead?

Posted by Shelly Kramer on January 31, 2010 · Comments 

The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women.
Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of [...]

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Branded Tweets? It’s All About The Links, Baby.

Posted by Shelly Kramer on January 4, 2010 · Comments 

Anyone who knows me knows that I’m not a fan of anything having to do with automation when it comes to social media. It’s a matter of principle. To me, social media means being real. That means being there, in the moment, participating, engaging, learning, sharing – you know the drill. And, in my book, [...]

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Time to Make a New Plan, Stan

Posted by Shelly Kramer on December 28, 2009 · Comments 

By all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business?
Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, however, [...]

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Time to Toss the Tatters

Posted by Shelly Kramer on October 15, 2009 · Comments 

I was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]

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