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Posted by Michelle Lamar on August 1, 2010 · View Comments
Subway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media.
Subway has paired [...]
Filed under Branding / Identity, Pop Culture and Current Events, marketing · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Shelly Kramer on May 17, 2010 · View Comments
My team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly.
Sometimes I suspect they skeptically regard us as just another bunch of people with something [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics · Tagged with digital marketing, Gary Hayes, integrated marketing, Kansas City Marketing Agency, Kansas City Small Business Marketing, small business marketing, social media, stats, strategy
Posted by Shelly Kramer on March 31, 2010 · View Comments
Dear Competitor,
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
Posted by Shelly Kramer on January 31, 2010 · View Comments
The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women.
Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of [...]
Posted by Shelly Kramer on January 4, 2010 · View Comments
Anyone who knows me knows that I’m not a fan of anything having to do with automation when it comes to social media. It’s a matter of principle. To me, social media means being real. That means being there, in the moment, participating, engaging, learning, sharing – you know the drill. And, in my book, [...]
Filed under Branding / Identity, Social Media Marketing, Traditional Marketing · Tagged with branded tweets, branding, MarketMeTweet, Social Media Marketing, socialmedia, strategy, TweetBrand, TweetDeck, twitter
Posted by Shelly Kramer on December 28, 2009 · View Comments
By all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business?
Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, however, [...]
Posted by Shelly Kramer on October 15, 2009 · View Comments
I was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]
