Foursquare Checks In To Create Buzz About The Vote

Posted by Shelly Kramer on November 2, 2010 · 1 Comment

Share Location based marketing tech darling Foursquare is playing a role in the election drama that unfolds as Americans participate in yet another Election Day. Tech savvy voters are checking in at the polls and earning the #IVotedToday badge and doing their part to raise awareness and urge others to take part in the election. [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing · Tagged with election day, facebook, Foursquare, Jon Stewart, location based technology, Michelle Lamar, politics, Sanity Rally, social media, social media monitoring, social media strategy, Spiral16, twitter, V3 blog, youtube

5 Tips For Implementing Social Media For Your Business

Posted by Shelly Kramer on October 28, 2010 · 14 Comments

Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter

TweetReach: Practical Tool to Prove Power of Twitter

Posted by Michelle Lamar on October 7, 2010 · 1 Comment

ShareDo you use TweetReach? If you don’t use this awesome application, you should. TweetReach is an excellent tool to show to clients or your CEO the power of Twitter. Spiral16′s CEO Tracy Panko wrote a post last week on the Spiral16 blog about breast cancer. Spiral16 is one of our clients and we used [...]

Filed under Featured Articles, Free Resources, Social Media Marketing, Social Media Tips and Training · Tagged with Brian Solis, Social Media Influence, Social Media Tools, Spiral16, Tracy Panko, TweetReach, twitter

Does Your Brand Use Protection?

Posted by Shelly Kramer on September 10, 2010 · 9 Comments

Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]

Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan

Fact: Influence Drives Sales

Posted by Shelly Kramer on August 19, 2010 · 10 Comments

Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]

Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck

Why Your Brand Needs Business Intelligence

Posted by Michelle Lamar on May 16, 2010 · Leave a Comment

ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]

Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business

People Are Watching – Every Minute of Every Day. What is Your Brand Doing About It?

Posted by Shelly Kramer on October 11, 2009 · 12 Comments

ShareAnyone who knows me knows that I have 3 year old twins. And, if you have children, you know that children, especially at this age, watch every move and imitate all that they see. Sometimes that’s a good thing, and others, not so good. Here’s an example of imitation that I thought was so cute [...]

Filed under Featured Articles, Marketing Tips · Tagged with brand, Google, Google Analytics, listening, monitoring, monitoringtools, Radian6, Spiral16