Fact: Influence Drives Sales
Posted by Shelly Kramer on August 19, 2010 · View Comments
Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Why Your Brand Needs Business Intelligence
Posted by Michelle Lamar on May 16, 2010 · View Comments
The need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]
Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business
People Are Watching – Every Minute of Every Day. What is Your Brand Doing About It?
Posted by Shelly Kramer on October 11, 2009 · View Comments
Anyone who knows me knows that I have 3 year old twins. And, if you have children, you know that children, especially at this age, watch every move and imitate all that they see. Sometimes that’s a good thing, and others, not so good. Here’s an example of imitation that I thought was so cute [...]
Filed under Featured Articles, Marketing Tips · Tagged with brand, Google, Google Analytics, listening, monitoring, monitoringtools, Radian6, Spiral16
