Venturing Out Into Social Media? Start Here

Posted by Shelly Kramer on April 28, 2011 · 18 Comments

Share Although many major companies are still skeptical about getting involved in the social landscape – research shows 96% of these brands expect to dedicate more time and resources to social media initiatives over the next year. While more brands are familiar with social media now, knowing that you probably need a presence in the [...]

Filed under Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Uncategorized · Tagged with CMO.com, engagement, facebook, Kansas City Social Media, search engine optimization, social media, social media best practices, Social Media Marketing, social media stats, socialmedia

The Technology Train: Get on Board, or Get Run Over

Posted by Shelly Kramer on April 26, 2011 · 4 Comments

Share Technology. It’s changed every part of our lives: the way we communicate, the way we shop, the way we buy. And for certain, it has changed the way we sell. Technology has, without question, changed the way we do business today. Even more important, technology itself changes at the veritable speed of light. The [...]

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How Hospitals Could Use Social Media

Posted by Shelly Kramer on April 25, 2011 · 5 Comments

Share People don’t often associate warm and fuzzy feelings with visiting the hospital – or even the doctor’s office for that matter. In fact, dealing with hospitals often feels about as personal as talking with someone who shows up with a paper bag over their head like this joker. But social media – wait, let [...]

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Social Media: Why Your Business Needs It

Posted by Shelly Kramer on April 1, 2011 · 9 Comments

Share I did a presentation last week for one of our clients, with a goal of broadly covering social media and why it’s an important element of business and marketing strategy today. I never tire of talking with businesses – large or small – about the evolution of the world of marketing and how the [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Uncategorized · Tagged with Al Bonner, B2B social media, B2B social media stats, Kansas City Social Media Marketing, LinkedIn for business, Presentation Transformations, social media, social media for business, Social Media Marketing, social media stats, social media usage, social media use by business, socialmedia

How to Get the Most Out of Your Company Facebook Page

Posted by Shelly Kramer on March 30, 2011 · 4 Comments

ShareWe regularly work with clients to help them create and manage their company Facebook pages, so we pay a lot of attention to best practices. Yesterday I sat through Dan Zarella’s HubSpot webinar on the Science of Timing. Dan shared a ton of great information and, once I have a chance to revisit the slide [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Dan Zarella, facebook, Facebook best practices, Facebook company pages, Facebook for business, Facebook marketing, Facebook posting frequency, HubSpot, social media, social media best practices, socialmedia

7 Keyword Search Tools for Twitter

Posted by Michelle Mangen on March 28, 2011 · 14 Comments

ShareWith many businesses using Twitter as part of their social media marketing efforts, conducting Twitter keyword searches can be beneficial for several different reasons: Identifying influencers Finding people on Twitter Distinguishing potential target markets / clients Pinpointing hashtags Basic brand monitoring Blog ideas There are several criteria we use when performing Twitter keyword searches. Feel [...]

Filed under Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with best tools for Twitter, free twitter keyword search tools, free Twitter tools, social media, Social Media Marketing, socialmedia, socialmedia marketing, twitter, twitter keyword tools, twitter productivity tools, Twitter resources

Qwiki: Making Search An Experience

Posted by Shelly Kramer on March 21, 2011 · 1 Comment

Share I read about Qwiki on the T2+Back Alley Films’ blog and have been thinking about it ever since. Qwiki was introduced during a TechCrunch Disrupt session this fall and can potentially impact search in a big way. Oh, and when you win top honors at an event that introduces innovative tech companies to the [...]

Filed under Featured Articles, Free Marketing Resources, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing · Tagged with Doug Imbruce, Eiffel Tower Qwiki, experience design, interactive search, Kansas City SEO, online search, Qwiki, Qwikis, Ron Callari, search, search engine marketing, seo, socialmedia, socialmedia marketing, T2+Back Alley Films, Tech Crunch, Tech Crunch Disrupt, video search

Obsessed with Facebook

Posted by Shelly Kramer on March 20, 2011 · 13 Comments

Share Love it or hate it, the world is obsessed with the social media darling that is Facebook. In society today, Facebook is ubiquitous. That’s likely because of the fact that out of the 206.2 million Internet users in the US, a mere 71.2% of that web audience is on Facebook. Even the Global Fortune [...]

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Social Networking ROI Calculator for Nonprofits

Posted by Shelly Kramer on February 28, 2011 · 4 Comments

Share When it comes to social networking and social media for nonprofits, statistics matter. I’m a sucker for analyses and stats and all things that measure results. Goodness, if only my many former math teachers could see me now. They would be collectively so proud. And nothing short of astonished to hear me waxing poetic [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Social Media Marketing · Tagged with Allyson Kapin, Care2, free resources for nonprofits, Frogloop, nonprofit resources, nonprofits and social media, Rad Campaign, social media for nonprofits, social networking for nonprofits, socialmedia, socialnetworking

URLs Are For Tracking. Cookies Are For Eating

Posted by Katherine Meyer on February 16, 2011 · 3 Comments

Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]

Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics

How NOT to be Invisible on the New Facebook Newsfeed

Posted by Shelly Kramer on February 13, 2011 · 48 Comments

Share Feeling as if your Facebook Newsfeed is filled with updates from all the same people lately? You’re not crazy – well, at least with regard to this issue. Facebook has once again changed the game on us and, as a result, it’s likely that your settings are such that only a small section of [...]

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Mayo Clinic Uses Social Media to Crowdsource Advisory Board

Posted by Shelly Kramer on January 26, 2011 · 3 Comments

Share The Mayo Clinic is a terrific example of a health care organization using social media in pretty powerful ways – including crowdsourcing its new Advisory Board. Mayo has been on the forefront of social media, blogging, interacting, creating patient forums that allow patients with certain conditions to connect with and support one another for [...]

Filed under Featured Articles, marketing, Online Marketing, social media · Tagged with Christopher Burgess, crowdsourcing, health care, healthcare and social media, Mayo Advisory Board, Mayo Clinic, Mayo Clinic Center for Social Media, Mayo crowdsourcing advisory board, social media, social media for healthcare, social media healthcare best practices, socialmedia, socialmedia in healthcare