SMBs Embracing Social Media At A Rapid Pace

Posted by Shelly Kramer on January 13, 2012 · 3 Comments

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with social media, social media and small business, social media best practices, social media for small businesses, Social Media Marketing, socialmedia

Nonprofits: Integrating Digital Marketing Strategies, Measuring ROI

Posted by Shelly Kramer on October 11, 2011 · 4 Comments

Share I had the pleasure of presenting to the YMCA’s New Media/Marketing Conference held in Kansas City this past week on the topic of Nonprofits and Integrating Digital Marketing Strategies and Measuring ROI. It was a special treat because I was asked to participate by a long time friend, Mary Mooney Burns, who’s not only [...]

Filed under Blog Marketing, Content Marketing, Digital Marketing, Featured Articles, marketing, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Allyson Kapin, digital marketing for nonprofits, digital strategies for nonprofits, Maddie Grant, marketing for nonprofits, nonprofits and social media, Rad Campaign, social media, social media for nonprofits, SocialFish, socialmedia, strategies for nonprofits

Nexercise: The Perfect Match of Gamification and Social Media

Posted by Shelly Kramer on October 10, 2011 · Leave a Comment

Share Gamification paired with the power of social media is a component of digital marketing strategy we can’t get enough of. And we’re not alone. People like games. Whether it’s Angry Birds, Words with Friends or Dora the Explorer, we collectively spend a lot of time and attention, not to mention money, playing online games. [...]

Filed under Apps, Digital Marketing, marketing, Mobile and Location Based Marketing, social media · Tagged with ben young, best exercise apps, fitness apps, gamificaiton and social media, gamification, gamification as marketing strategy, nexercise, social media, socialmedia

Need a Google+ Invite: Come Get It

Posted by Shelly Kramer on August 7, 2011 · 1 Comment

Share Google just announced that it is now easier for you to invite your friends to Google+ — ergo, it’s also easier for all you folks who don’t yet have an invite to get one. And, after the last few weeks of spending lots of time sending tons of invites in response to a blog [...]

Filed under Featured Articles, Marketing Tools, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with comScore Google+ stats, Google, Google Plus, Google+ demographics, Google+ for business, Google+ growth, Google+ usage stats, Kansas City Social Media Marketing, social media, socialmedia

How To Create a Book of Facebook Memories

Posted by Katherine Meyer on August 2, 2011 · 4 Comments

Share What you say? There’s an app for creating a book of Facebook memories? WooHoo! Before you laugh, remember that people love stuff. Harry Potter fanatics buy Lego figurines, replias of invisibility cloaks and wizard wands. Twihards (a/k/a those obsessed with the Twilight series) buy dolls, clothes, posters…heck, they probably even buy Twilight-themed sleeping bags. Ergo, if the societal [...]

Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing · Tagged with app for Facebook book, Cabot Soup Swap, Facebook apps, Facebook memories book, social media, socialmedia, socialmedia apps, SocialMemories

How Architects Can Use Social Media

Posted by Shelly Kramer on August 1, 2011 · 11 Comments

Share Savvy architects and other professionals are using the Internet and social media as a way to drive brand awareness, connect with people with similar passions and to do what all business owners seek – attract leads and clients. At a recent Kansas City AIA Chapter meeting, I gave a presentation on social media with [...]

Filed under Blog Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with architects blogging, architects on Twitter, blogging, Cindy Frewen, Kansas City Social Media, Shelly Kramer, social media for architects, socialmedia

How to Create Google Plus Profile Custom URL

Posted by Shelly Kramer on July 9, 2011 · 117 Comments

Share So Google+ launched and all the social media loving geeks – myself included – are spending ridiculous amounts of time exploring, commenting, blogging, critiquing, complaining, hypothesizing, well, you know the drill. If you’re slightly annoyed at not yet getting into Google+ or annoyed by the incessant the talk about it, please forgive us. It’s no [...]

Filed under Featured Articles, social media, Social Media Tips and Training, Tactics and Tips · Tagged with Google, Google Plus, Google Plus custom URL, Google+ custom url, social media, socialmedia

Tweet Via Email With SocialOomph

Posted by Katy Ryan Schamberger on July 7, 2011 · 1 Comment

Share Want a tip to make managing multiple profiles on a number of social networking sites easier? Excellent – read on. If you’re working in social media and managing profiles on a number of social networking sites, for yourself or for your clients, it helps to have tools at your disposal so that you can [...]

Filed under Featured Articles, Marketing Tools, social media, Tactics and Tips · Tagged with @FoxNewsPolitics, Kansas City Social Media, social media management, Social Media Marketing, social media policy, Social Media Tools, socialmedia, SocialOomph, tools for social media, tools for social media account management, tweet via email, twitter, Twitter tools

Want to Change Attitudes about Social Media? Make It Fun

Posted by Shelly Kramer on June 13, 2011 · 7 Comments

Share We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar [...]

Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Social Media Marketing · Tagged with analytics, blogging, content marketing, content marketing strategy, corporate blogging, eMarketer, Fun Theory, HubSpot, Piano Stairs, social media, socialmedia, Volkswagen Fun Theory

How to Run A Successful Facebook Contest

Posted by Shelly Kramer on June 12, 2011 · 6 Comments

Share We’ve all seen them. Facebook contests are all but impossible to ignore. Headlines scream “Be our 5,000th fan and get a gift certificate!” “‘Like’ our page in the next two weeks and be entered to win a prize!” Yep—Facebook contests and promotions are becoming increasingly prevalent as brands and businesses seek to expand their audiences [...]

Filed under Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with best practices, best practices Facebook contests, contests on Facebook, facebook, Facebook contest apps, Facebook contest rules, Facebook contests, Facebook Promotions, LockerGnome, social media, social media contests, social media tips, socialmedia, Wildfire

7 Creative Uses for Twitter Lists

Posted by Michelle Mangen on May 31, 2011 · 8 Comments

Share Twitter lists are incredibly useful for many different reasons and can be an integral part of your toolkit when it comes to social media marketing. In addition, being listed can often be viewed as a “badge of honor” — or certainly as a testament to your credibility and/or knowledge and expertise within a certain [...]

Filed under Marketing Tips · Tagged with community building, how to use Twitter lists, Social Media Marketing, social media resources, Social Media Tools, socialmedia, socialmedia marketing, twitter lists, Twitter resources, twitter tips

Men Using Social Media? Oh Yeah.

Posted by Shelly Kramer on May 23, 2011 · 1 Comment

Share We work with a number of very large organizations, many of whom are just venturing into the social media realm. Without exception, the prevailing notion we encounter is that social media is for young people. And, in our experience, the people most often likely to ascribe to that notion are middle-aged professionals and businessmen. [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training · Tagged with AdAge, facebook, Facebook stats, LinkedIn, men using socialmedia, social networking, socialmedia, socialmedia demographics, socialmedia for business, socialmedia stats, socialnetworking

Social Bookmarking: How To Do It Correctly

Posted by Michelle Mangen on May 18, 2011 · 4 Comments

Share Shelly wrote a post about Social Bookmarking, What It Is And Why You Need It, and this piece is intended as a follow-up, and to give you kind of a step-by-step tutorial on using social bookmarking sites. As mentioned in the earlier post, social bookmarking is really all about saving, discovering or sharing content [...]

Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with best practices, blog, blogging, blogging best practices, content marketing, Google, social bookmarking, social bookmarking best practices, social bookmarking tagging, social media, socialmedia, tagging, tags

Empire Avenue For Business Value

Posted by Shelly Kramer on May 12, 2011 · 4 Comments

Share Calculating hard ROI from social media sites continues to frustrate businesses, as evidenced by the latest hand-wringing over Empire Avenue, the social media exchange site that hit the big time over the past month, with positive coverage from tech and social media luminaries such as Altimeter’s Jeremiah Owyang, RackSpace’s Robert Scoble, Ford’s Scott Monty [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing · Tagged with Adriel Hampton, Empire Avenue, Empire Avenue for business, social media, socialmedia

Will Twitter’s New Spam Policy Kill #FollowFriday?

Posted by Katherine Meyer on May 11, 2011 · 65 Comments

Share About a month ago, Twitter slyly rolled out a new spam policy that will help declutter our feeds and hopefully get rid of annoying posts like this. We are all familiar with them and probably have spent considerable amount of time doing one of several things: (1) ingoring them (2) blocking and reporting these [...]

Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with #ff, #FollowFriday, Gini Dietrich, Kim Castleberry, Shelly Kramer, socialmedia, socialmedia best practices, spam policy, twitter, Twitter best practices, Twitter FollowFriday