Speak Slow and Succinctly, I’m a Millennial.

Posted by Katherine Meyer on June 8, 2011 · 10 Comments

Share I read a very interesting post by Zack Whittaker about Millennials and how social media has impacted their communication styles a few weeks ago that I’m struggling to address. I’ve started to write this post about a hundred times, but now I’m just going for the gusto. Time to get off the proverbial fence [...]

Filed under Featured Articles, social media, Social Media Marketing, Strategies and Tactics · Tagged with communication with millennials, millennials, millennials and social media, social media, social media stats, socialmedia usage, twitter

Social Bookmarking: How To Do It Correctly

Posted by Michelle Mangen on May 18, 2011 · 4 Comments

Share Shelly wrote a post about Social Bookmarking, What It Is And Why You Need It, and this piece is intended as a follow-up, and to give you kind of a step-by-step tutorial on using social bookmarking sites. As mentioned in the earlier post, social bookmarking is really all about saving, discovering or sharing content [...]

Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with best practices, blog, blogging, blogging best practices, content marketing, Google, social bookmarking, social bookmarking best practices, social bookmarking tagging, social media, socialmedia, tagging, tags

Empire Avenue For Business Value

Posted by Shelly Kramer on May 12, 2011 · 4 Comments

Share Calculating hard ROI from social media sites continues to frustrate businesses, as evidenced by the latest hand-wringing over Empire Avenue, the social media exchange site that hit the big time over the past month, with positive coverage from tech and social media luminaries such as Altimeter’s Jeremiah Owyang, RackSpace’s Robert Scoble, Ford’s Scott Monty [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing · Tagged with Adriel Hampton, Empire Avenue, Empire Avenue for business, social media, socialmedia

Venturing Out Into Social Media? Start Here

Posted by Shelly Kramer on April 28, 2011 · 18 Comments

Share Although many major companies are still skeptical about getting involved in the social landscape – research shows 96% of these brands expect to dedicate more time and resources to social media initiatives over the next year. While more brands are familiar with social media now, knowing that you probably need a presence in the [...]

Filed under Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Uncategorized · Tagged with CMO.com, engagement, facebook, Kansas City Social Media, search engine optimization, social media, social media best practices, Social Media Marketing, social media stats, socialmedia

The Technology Train: Get on Board, or Get Run Over

Posted by Shelly Kramer on April 26, 2011 · 4 Comments

Share Technology. It’s changed every part of our lives: the way we communicate, the way we shop, the way we buy. And for certain, it has changed the way we sell. Technology has, without question, changed the way we do business today. Even more important, technology itself changes at the veritable speed of light. The [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Strategies and Tactics · Tagged with Ingram's 40 Under 40, Ingram's Social Media Report, Ingrams, Ingrams Magazine, Kansas City Business, Kansas City Business Magazine, mobile technology, social media, socialmedia, technology trends

How Hospitals Could Use Social Media

Posted by Shelly Kramer on April 25, 2011 · 5 Comments

Share People don’t often associate warm and fuzzy feelings with visiting the hospital – or even the doctor’s office for that matter. In fact, dealing with hospitals often feels about as personal as talking with someone who shows up with a paper bag over their head like this joker. But social media – wait, let [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing · Tagged with brand management, facebook, healthcare, hospitals, hospitals using social media, social media, social media for health care, socialmedia

Social Media: Why Your Business Needs It

Posted by Shelly Kramer on April 1, 2011 · 9 Comments

Share I did a presentation last week for one of our clients, with a goal of broadly covering social media and why it’s an important element of business and marketing strategy today. I never tire of talking with businesses – large or small – about the evolution of the world of marketing and how the [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Uncategorized · Tagged with Al Bonner, B2B social media, B2B social media stats, Kansas City Social Media Marketing, LinkedIn for business, Presentation Transformations, social media, social media for business, Social Media Marketing, social media stats, social media usage, social media use by business, socialmedia

Free Facebook iFrames Applications. And Superheroes

Posted by Shelly Kramer on March 31, 2011 · 13 Comments

ShareFacebook has been introducing an incredible number of changes in the recent weeks. One of those changes was effective March 10th, when Facebook no longer allowed customization of Fan Pages with the very popular “Static FBML” app and moved to requiring pages be built using iFrames. Many fan pages relied on the Static FBML app [...]

Filed under Featured Articles, Free Resources, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with create custom facebook landing page, customize facebook fan pages, customize fan pages, facebook, Facebook iFrames, Facebook resources, Francisco Rosales, free facebook resources, free iframes app, free iframes application, iFrames, iframes tutorial, Involver, Kansas City Social Media, social media, Social Mouths, SocialMouths, Wildfire

How to Get the Most Out of Your Company Facebook Page

Posted by Shelly Kramer on March 30, 2011 · 4 Comments

ShareWe regularly work with clients to help them create and manage their company Facebook pages, so we pay a lot of attention to best practices. Yesterday I sat through Dan Zarella’s HubSpot webinar on the Science of Timing. Dan shared a ton of great information and, once I have a chance to revisit the slide [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Dan Zarella, facebook, Facebook best practices, Facebook company pages, Facebook for business, Facebook marketing, Facebook posting frequency, HubSpot, social media, social media best practices, socialmedia

7 Keyword Search Tools for Twitter

Posted by Michelle Mangen on March 28, 2011 · 14 Comments

ShareWith many businesses using Twitter as part of their social media marketing efforts, conducting Twitter keyword searches can be beneficial for several different reasons: Identifying influencers Finding people on Twitter Distinguishing potential target markets / clients Pinpointing hashtags Basic brand monitoring Blog ideas There are several criteria we use when performing Twitter keyword searches. Feel [...]

Filed under Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with best tools for Twitter, free twitter keyword search tools, free Twitter tools, social media, Social Media Marketing, socialmedia, socialmedia marketing, twitter, twitter keyword tools, twitter productivity tools, Twitter resources

Obsessed with Facebook

Posted by Shelly Kramer on March 20, 2011 · 13 Comments

Share Love it or hate it, the world is obsessed with the social media darling that is Facebook. In society today, Facebook is ubiquitous. That’s likely because of the fact that out of the 206.2 million Internet users in the US, a mere 71.2% of that web audience is on Facebook. Even the Global Fortune [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing · Tagged with brands on Facebook, facebook, Facebook infographic, Facebook stats, Fortune 100 and Facebook, Obsessed With Facebook, Online Schools, social media, socialmedia

Socially Networked Cities: Where Does Your City Rank?

Posted by Shelly Kramer on March 16, 2011 · 5 Comments

Share Men’s Health just came out with a list that it calls “the most socially networked cities in America.” I say that that’s terrific, but I’d like more information about their data sources. DC, Atlanta, Denver, yup. Austin, Boston, San Francisco and Seattle also in the top 10? Of course – that makes perfect sense. [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing · Tagged with Chitika, Men's Health, Men's Health Social Media Study, NetProspex, SimplyMap, social media, social media cities, social media demographics, social networking

Mayo Clinic Uses Social Media to Crowdsource Advisory Board

Posted by Shelly Kramer on January 26, 2011 · 3 Comments

Share The Mayo Clinic is a terrific example of a health care organization using social media in pretty powerful ways – including crowdsourcing its new Advisory Board. Mayo has been on the forefront of social media, blogging, interacting, creating patient forums that allow patients with certain conditions to connect with and support one another for [...]

Filed under Featured Articles, marketing, Online Marketing, social media · Tagged with Christopher Burgess, crowdsourcing, health care, healthcare and social media, Mayo Advisory Board, Mayo Clinic, Mayo Clinic Center for Social Media, Mayo crowdsourcing advisory board, social media, social media for healthcare, social media healthcare best practices, socialmedia, socialmedia in healthcare