The New Demographics of Social Media [Stats]

No longer shall our kids speak in a language that we don’t understand. With 71% of adults now embracing social media and 42% of us using multiple platforms, we’re giving our kids a run for their money on the social networking stakes. So what might our Pinterest accounts say about our social status? And how […]

The 5 Essential Free WordPress Plugins To Increase Search Ranking

Consumer buying behavior has evolved a lot in recent years. Using search engines like Google to help make informed buying decisions is now the norm for most consumers. People want to do the research themselves. While blogs are a great source of consumer information, producing great content is just the first step in boosting awareness […]

BuddyMedia Buy: Yet Another Piece of Integrated Marketing Puzzle

Salesforce.com’s acquisition of BuddyMedia is but one more step in the integrated marketing puzzle that marketers are focused on solving. Silos are gone (or going) and integration between sales, service and marketing are key drivers of success. No matter what your business, no matter what your industry, no matter what your product. And social media […]

SMBs Embracing Social Media At A Rapid Pace

Small and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing […]

Google Plus Unveils New Features, Supports Google Apps

After a bit of a quiet period, Google+ is back in the headlines with a host of announcements that were unveiled late last week. With some 40 million Google+ users, some 1 billion pieces of content shared and a wealth of webinars and Google+ experts available for the bargain price of $47 (or less), if […]

Nonprofits: Integrating Digital Marketing Strategies, Measuring ROI

I had the pleasure of presenting to the YMCA’s New Media/Marketing Conference held in Kansas City this past week on the topic of Nonprofits and Integrating Digital Marketing Strategies and Measuring ROI. It was a special treat because I was asked to participate by a long time friend, Mary Mooney Burns, who’s not only just […]

Nexercise: The Perfect Match of Gamification and Social Media

Gamification paired with the power of social media is a component of digital marketing strategy we can’t get enough of. And we’re not alone. People like games. Whether it’s Angry Birds, Words with Friends or Dora the Explorer, we collectively spend a lot of time and attention, not to mention money, playing online games. Our […]

Coolest Retro Photo App: Instagram or Streamzoo

Retro photo apps are all the rage. And for good reason. Fact: People love sharing pictures online. There are over 200 million photos uploaded to Facebook per day, which means there are more than 6 billion uploads per month. Much to the chagrin of digital camera makers, smartphones are becoming more and more ubiquitous and […]

Sarcasm Lovers Rejoice: Sarcasm Font Has Arrived

Coming from a family of jokesters, it was pretty much a given that I would ultimately learn to develop a thick skin (well, frankly, I was forced to do so). It was also imperative that I learn the art of quick repartee as a form of self-preservation much like other children learn to walk. For […]

I Got 99 Social Media Tools

If you work in social media, PR or marketing, likely you already know of and use a bunch of social platforms and tools. Most of us know the big dogs — platforms like Twitter, Facebook, YouTube, etc., but there are a LOT of other social sites and tools out there that you might not know about. […]

Need a Google+ Invite: Come Get It

Google just announced that it is now easier for you to invite your friends to Google+ — ergo, it’s also easier for all you folks who don’t yet have an invite to get one. And, after the last few weeks of spending lots of time sending tons of invites in response to a blog post […]

How To Create a Book of Facebook Memories

What you say? There’s an app for creating a book of Facebook memories? WooHoo! Before you laugh, remember that people love stuff. Harry Potter fanatics buy Lego figurines, replias of invisibility cloaks and wizard wands. Twihards (a/k/a those obsessed with the Twilight series) buy dolls, clothes, posters…heck, they probably even buy Twilight-themed sleeping bags. Ergo, if the societal embrace […]

Rapportive: A Plugin That Makes Your Life Easier

So there are a ton of plugins out there that beef up your browser and generally make it more dynamic and useful. One cool plugin I stumbled across that does just that is Rapportive. Rapportive is a free plugin for Chrome and Safari users. Sorry IE users! A quick aside — why in the world […]

How to Create Google Plus Profile Custom URL

So Google+ launched and all the social media loving geeks – myself included – are spending ridiculous amounts of time exploring, commenting, blogging, critiquing, complaining, hypothesizing, well, you know the drill. If you’re slightly annoyed at not yet getting into Google+ or annoyed by the incessant the talk about it, please forgive us. It’s no different […]

Facebook Photo Tagging For Pages: The Good, The Bad & The Ugly

One of Facebook’s newer features, photo tagging for pages, extends the power of brands; yet it’s one that, in our opinion, should be used carefully. You can get the full scoop on the new photo tagging feature here, but, to sum it up, Facebook pages can now be tagged in photos. This means brands, products […]

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