Social Media Measurement: How Do You Get The C-Suite Buy In?

Posted by Shelly Kramer on January 9, 2012 · 13 Comments

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Social Media Tips and Training · Tagged with augie ray social media marketing is broken, c-suite social media buy in, corporate social media participation, corporate social media strategy, creating measurable social media objectives, Don Bartholomew, getting the c-suite on board with social media, how to measure social media, measurable social media objectives, measure your social media results, Social Media Marketing, social media marketing strategy, social media measurement, social media measurement tips, social media metrics, social media objectives, Social Media ROI

Free Resources for Business: American Express Open Forum

Posted by Michelle Lamar on July 27, 2010 · 6 Comments

ShareShelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans. The Kansas City Chamber of Commerce offers a popular [...]

Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources · Tagged with American Express, American Express Open Forum, Business Advice, Business Brain Food, Business Owners, Chris Brogan, Geeks, Gregory Go, Guy Kawasaki, John Jantsch, Kansas City Chamber of Commerce, KC Chamber of Commerce, Linked In, marketing, Mary Ann Reilly, Michelle Thompson Dolberry, Open Forum, Shelly Kramer, Shira Levine, SlideShare, Small Business, small business marketing, Small Business Owners, Social Media ROI

Social Media Works: Why Social Media and Blogging Are Good for Your Bottom Line

Posted by Michelle Lamar on June 21, 2010 · 9 Comments

ShareWhat does Social Media and Blogging DO for my bottom line? Do you ever get this question from a client? We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies. It’s over on SlideShare and please feel free to download it or [...]

Filed under Blog Marketing, Branding / Identity, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with B2B, Blogs, marketing, SlideShare, social media, Social Media B2B, Social Media ROI