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Posted by Shelly Kramer on September 12, 2011 · 7 Comments
Share Doesn’t it sometimes seem as if there are so many different PR and social media tools out there that it’s often hard to not only keep track of them all? Never mind trying to figure out what makes the most sense for you – both from a funcationality standpoint as well as from a [...]
Filed under Featured Articles, Marketing Tools, pr, PR Tips, social media, Social Media Marketing, Social Media Tools, Tools and Products · Tagged with PitchEngine, PR media monitoring tools, PR tools, press release distribution tools, PressKing, PRNewswire, PRWeb, social media monitoring
Posted by Shelly Kramer on August 23, 2011 · 9 Comments
ShareIf you work in social media, PR or marketing, likely you already know of and use a bunch of social platforms and tools. Most of us know the big dogs — platforms like Twitter, Facebook, YouTube, etc., but there are a LOT of other social sites and tools out there that you might not know about. [...]
Filed under Featured Articles, Free Resources, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training · Tagged with Erik Qualman, Jay-Z, Overdrive Interactive, social media, social media monitoring, social media resources, Social Media Tools, Socialnomics
Posted by Shelly Kramer on January 17, 2011 · 7 Comments
Share I read so much on the Web on a daily basis that it’s often hard to pick a favorite – and there’s a lot of information that I find myself referring to time and time again – or digging back out to share. As a result, I decided to try and capture my favorites [...]
Filed under Featured Articles, marketing, Marketing Tools, Online Marketing · Tagged with Amplify, Don Bartholemew, Dr. AnnMaria DeMars, How to Use Quora, LifeHacker, Pr Breakfast Club, Quora, Ragan.com, social media, social media metrics, social media monitoring, socialmedia, TechCrunch, The Wall Street Journal, Why American Mothers Are Superior, Why Chinese Mothers Are Superior
Posted by Shelly Kramer on December 20, 2010 · 10 Comments
Share This is a guest post written for the V3 blog by my friend, Josh Titsworth. We first met through random social media interaction (which quickly evolved into quick repartee – my favorite kind) on Twitter. Then we managed to meet in ‘real’ life – whatever the heck that is and I discovered he’s as [...]
Posted by Shelly Kramer on November 2, 2010 · 1 Comment
Share Location based marketing tech darling Foursquare is playing a role in the election drama that unfolds as Americans participate in yet another Election Day. Tech savvy voters are checking in at the polls and earning the #IVotedToday badge and doing their part to raise awareness and urge others to take part in the election. [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing · Tagged with election day, facebook, Foursquare, Jon Stewart, location based technology, Michelle Lamar, politics, Sanity Rally, social media, social media monitoring, social media strategy, Spiral16, twitter, V3 blog, youtube
Posted by Shelly Kramer on September 10, 2010 · 9 Comments
Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan
Posted by Shelly Kramer on August 19, 2010 · 10 Comments
Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Michelle Lamar on May 16, 2010 · Leave a Comment
ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]
Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows. 
