Supercharge Your Social Media Marketing on Twitter with Formulists

Posted by Michelle Mangen on June 9, 2011 · 7 Comments

Share Managing your social media marketing efforts doesn’t have to be massively time-consuming. Especially when you can learn some tricks, combine those with killer tools, and add some efficiency to the process. A week or so ago, we wrote a post listing 7 Creative Uses for Twitter Lists. The last two items on the list [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, social media, Social Media Marketing, Social Media Tips and Training · Tagged with building community, engagement, Formulists, Free Resources, free Twitter tools, social media, Social Media Marketing, social media tricks, socialmedia tools, Twitter list management, twitter lists, twitter tips

7 Creative Uses for Twitter Lists

Posted by Michelle Mangen on May 31, 2011 · 9 Comments

Share Twitter lists are incredibly useful for many different reasons and can be an integral part of your toolkit when it comes to social media marketing. In addition, being listed can often be viewed as a “badge of honor” — or certainly as a testament to your credibility and/or knowledge and expertise within a certain [...]

Filed under Marketing Tips · Tagged with community building, how to use Twitter lists, Social Media Marketing, social media resources, Social Media Tools, socialmedia, socialmedia marketing, twitter lists, Twitter resources, twitter tips

Social Bookmarking: What It Is And Why It Matters

Posted by Shelly Kramer on May 16, 2011 · 6 Comments

Share Social Bookmarking is definitely the “social” way to save your favorite sites/blog posts. However, equally as important, social bookmarking is an element of online content distribution – or content marketing – that’s an integral part of the process of driving brand awareness as well as traffic (and leads) back to your blog or website. [...]

Filed under Blog Marketing · Tagged with blog, blogging, business benefits of social bookmarking, business marketing, content, content marketing, content marketing strategy, Geoff Livingston, how to social bookmark, Kansas City Social Media, marketing, online content strategy, social bookmarking, social marketing, Social Media Marketing, socialmedia marketing

Venturing Out Into Social Media? Start Here

Posted by Shelly Kramer on April 28, 2011 · 18 Comments

Share Although many major companies are still skeptical about getting involved in the social landscape – research shows 96% of these brands expect to dedicate more time and resources to social media initiatives over the next year. While more brands are familiar with social media now, knowing that you probably need a presence in the [...]

Filed under Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Uncategorized · Tagged with CMO.com, engagement, facebook, Kansas City Social Media, search engine optimization, social media, social media best practices, Social Media Marketing, social media stats, socialmedia

Social Media: Why Your Business Needs It

Posted by Shelly Kramer on April 1, 2011 · 9 Comments

Share I did a presentation last week for one of our clients, with a goal of broadly covering social media and why it’s an important element of business and marketing strategy today. I never tire of talking with businesses – large or small – about the evolution of the world of marketing and how the [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Uncategorized · Tagged with Al Bonner, B2B social media, B2B social media stats, Kansas City Social Media Marketing, LinkedIn for business, Presentation Transformations, social media, social media for business, Social Media Marketing, social media stats, social media usage, social media use by business, socialmedia

7 Keyword Search Tools for Twitter

Posted by Michelle Mangen on March 28, 2011 · 14 Comments

ShareWith many businesses using Twitter as part of their social media marketing efforts, conducting Twitter keyword searches can be beneficial for several different reasons: Identifying influencers Finding people on Twitter Distinguishing potential target markets / clients Pinpointing hashtags Basic brand monitoring Blog ideas There are several criteria we use when performing Twitter keyword searches. Feel [...]

Filed under Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with best tools for Twitter, free twitter keyword search tools, free Twitter tools, social media, Social Media Marketing, socialmedia, socialmedia marketing, twitter, twitter keyword tools, twitter productivity tools, Twitter resources

URLs Are For Tracking. Cookies Are For Eating

Posted by Katherine Meyer on February 16, 2011 · 3 Comments

Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]

Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics

Selling Social Media to The C-Suite

Posted by Shelly Kramer on December 23, 2010 · 9 Comments

Share Selling social media to the C-suite muckety-mucks is hard. Selling it to small business owners is hard, too, but in my experience, entrepreneurs and small business owners are more willing to take a leap of faith and just jump in, adapting their strategies and tactics as they go. Convincing big businesses to dive into [...]

Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with ike pigott, Mark Ragan, Occams Razr, Ragan PR, social media, Social Media Marketing, socialmedia

Shoot The Gatekeepers

Posted by Shelly Kramer on December 19, 2010 · 14 Comments

Share This is a guest post written by my friend and frequent collaborator, Alex Greenwood. In addition to regularly helping provide smart PR strategies to the services we offer our clients (as well as his own), he makes me laugh. Just about every day. He’s also a writer. And he’s an amazing one. And, In [...]

Filed under Featured Articles, Online Marketing, Ramblings, Social Media Marketing · Tagged with Alex Greenwood, book publishing, inspiration, social media, Social Media Marketing, writing

Technology: Making Publishing More Social

Posted by Shelly Kramer on November 21, 2010 · 6 Comments

Share My good friend and frequent collaborator Alex Greenwood is the author of Pilate’s Cross, a newly-published mystery novel. Alex comes from a long line of literary folks and literally has writing in his blood. In spite of the pressure that gives a guy who wants to write a book, he’s managed to produce one [...]

Filed under Featured Articles, Online Marketing, PR Strategy, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Alex Greenwood, Alexander G PR, book trailers, business book marketing, ebook marketing, ebooks, Online Marketing, Pilates Cross, publishing, publishing strategy, social media, Social Media Marketing

3 Free PR Resources You Should Be Using

Posted by Shelly Kramer on November 11, 2010 · 11 Comments

Share We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media outlets. If you missed that post, you can read it here (and of course we hope you will) (because it’s good) and also because [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, PR Strategy, Public Relations, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Traditional Marketing · Tagged with free tools, HARO, Help A Reporter Out, Jason Kintzler, Kansas City Public Relations, Kansas City Social Media Marketing, LinkedIn, online resources, Peter Shankman, Pitch Engine, public relations, Public Relations Strategy, small business marketing, small business tools, social media, Social Media Marketing, socialmedia, twitter

5 Tips For Implementing Social Media For Your Business

Posted by Shelly Kramer on October 28, 2010 · 14 Comments

Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter

Driving Sales Through Social Media

Posted by Katherine Meyer on October 22, 2010 · 16 Comments

Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]

Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson

I Was a SXSW Virgin

Posted by Shelly Kramer on October 10, 2010 · 9 Comments

Share Virgins are rare these days. And people admitting to virginity are often even more rare. But for many of us, the digital world is a relatively new frontier that we’re diving into, learning to navigate and integrating into the marketing and communication strategies we develop for ourselves or for our clients. And that makes [...]

Filed under Events / Training, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with Ingrid Vandervelt, Kansas City Social Media Agency, LG Pictures, Lyn Graft, Nick Downarowicz, On the Road with IV, Sarah Caminker, Shelly Kramer, social media, Social Media Marketing, socialmedia, SXSW