Why You Should Care About The New Facebook Reply Button

Posted by Guest on April 16, 2013 · 13 Comments

ShareRecently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build confidence within the financial industry. That’s why they’re going to great lengths to develop solutions, features, and products that help brand marketers to use the platform effectively. Facebook wants [...]

Filed under Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with erica mcclenny, expion, facebook marketing resources, facebook marketing strategy, facebook marketing tips, Facebook news, facebook reply button, facebook reply button for marketers, how facebook reply button works, new facebook features, Social Media Marketing, understanding facebook reply button

Facebook Hits 15 Million SMB Pages

Posted by Shelly Kramer on March 18, 2013 · 5 Comments

ShareWhether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses. Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. Small business owners aren’t just tapping into Facebook’s page functionality—they’re also driving increases [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with 15 million small business facebook pages, 70% of Facebook brand pages inactive, borrell associates local online advertising conference, dan levy, facebook hits 15 milion smbs, Facebook marketing, facebook marketing for businesses, Facebook news, small businesses and facebook, small businesses and Facebook use, SMB facebook resources, Social Media Marketing, tech news

Facebook Bug May Have Caused Inaccurate Page Reach Reports

Posted by Shelly Kramer on March 14, 2013 · 1 Comment

ShareIf you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after an audit on their reporting system, they discovered a bug that resulted in reporting inaccurate reach and impressions. Admittedly a bit of a skeptic, especially [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips, Technology news · Tagged with facebook bug, facebook bug causes inaccurate reach reports, facebook insights, Facebook marketing, Facebook news, facebook page reach and impression stats, faster facebook apps call bug, how facebook bug affected your page, inaccurate facebook data, Social Media Marketing, what caused facebook bug

Report: What CEOs Think of Social Media

Posted by Shelly Kramer on January 11, 2013 · 9 Comments

ShareWhen you talk about corporate social media strategy, the general consensus is that corporations typically tend to be behind the curve when it comes to social media adoption and digital marketing. And, in many cases, the responsibility for such lack of adoption tends to land squarely on the C-Suite. IBM’s recent 2012 Global CEO Study, [...]

Filed under Corporate Strategy, Digital Marketing, Featured Articles, marketing, Marketing Tools, Online Marketing, PR Strategy, social media, Social Media Marketing · Tagged with c-suite and social media, CEOs and social media, CEOs using social media, corporate social media strategy, evolution of social media, how ceos use social media, how ceos view social media, ibm 2012 global ceo study, ibm reports, Social Media Marketing, social media research, social media stats

Why Social Media Is A Lot Like Sex

Posted by Shelly Kramer on November 20, 2012 · 21 Comments

ShareHere at V3 headquarters, we consume a lot of content. A. Lot. And we often find blogs, vlogs, articles and presentations that make us think (or sometimes cringe). The best? When something makes us think AND laugh, as evidenced by HubSpot’s brilliant presentation “Social Media Is A Lot Like…Sex.” You’re already hooked by the title, [...]

Filed under Branding / Identity, Corporate Strategy, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing resources, digital marketing tips, how to create a successful social media marketing strategy, hubspot presentation, hubspot why social media is like sex, Social Media Marketing, social media marketing tips, social media stats, social media strategy, successful social media marketing, why social media is a lot like sex

LinkedIn Unveils New Personal Profiles

Posted by Shelly Kramer on October 17, 2012 · 4 Comments

ShareThe changes keep coming out of LinkedIn headquarters. On the heels of an announcement about new company pages (not to mention a recent design overhaul of the homepage), LinkedIn has unveiled a new look for personal profiles. The streamlined design is touted as offering “a better way to connect and build relationships,” according to LinkedIn. [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, LinkedIn, Social Media Marketing, Technology news · Tagged with early access to new linkedin profiles, features of new linkedin profiles, invitation to new linkedin profiles, linkedin changes, linkedin news, linkedin unveils new profiles, new linkedin features, new linkedin profiles, Social Media Marketing

Facebook Launches Promoted Posts for Users

Posted by Shelly Kramer on October 4, 2012 · 4 Comments

ShareJust a few months after Facebook unveiled promoted posts for pages, the site has now launched promoted posts for individual users in the U.S., a feature that has already been introduced to 20 other countries. What’s it all about? Users can now pay $7 per post to give their posts more visibility in the Facebook [...]

Filed under Featured Articles, Social Media Marketing, Technology news · Tagged with facebook launches promoted posts, Facebook news, facebook promoted posts, get more facebook visibility, how facebook promoted posts work, new facebook features, paying for facebook visibility, Social Media Marketing, what are facebook promoted posts

LinkedIn Unveils New Followers Feature

Posted by Shelly Kramer on October 3, 2012 · 15 Comments

ShareIn an effort to build the site’s content library, LinkedIn unveiled a new followers feature that lets users follow selected industry leaders who will post original content to LinkedIn. “We know millions of conversations take place on LinkedIn everyday,” writes LinkedIn’s Ryan Roslansky. “Today, we’re providing another way for you to get even more value [...]

Filed under Business Intelligence, Content Marketing, Featured Articles, Social Media Marketing, Tactics and Tips, Technology news · Tagged with content curation, content distribution, content marketing, linkedin as content resource, linkedin content, linkedin followers, linkedin new followers feature, linkedin news, Social Media Marketing, what is linkedin followers

AMC vs Oreo: Magic Happens When Brands Show Personality

Posted by Katy Ryan Schamberger on September 27, 2012 · 14 Comments

ShareWe pay a lot of attention to what brands do in the social space—not only because it’s our job, but because it’s downright interesting, too. And when we saw the Twitter war erupt Tuesday between AMC and Oreo, well, we laughed—really, really hard! AMC v. Oreo: The Backstory Here’s the scoop. Oreo tweeted the following [...]

Filed under Brand and Reputation Management, Branding / Identity, Digital Marketing, Featured Articles, Relationship Marketing, Social Media Marketing · Tagged with amc oreo tweets, amc oreo twitter, amc tweets oreo, amc v. oreo twitter, brand personality, brand storytelling, branding strategy, brands and twitter, developing a brand personality, Social Media Marketing, social media marketing case study, successful branding, successful brands on twitter, twitter marketing

Email Marketing: Boost Engagement With Social Sharing

Posted by Shelly Kramer on September 13, 2012 · 4 Comments

ShareWhen it comes to your company’s integrated marketing strategy, there’s a good chance you’re using social media and email marketing to deliver and share brand-related content and messaging. Yet here’s the key question: have you combined the two? Social channels are powerful digital marketing tools in their own right. But when you combine them with [...]

Filed under Business Intelligence, Content Marketing, Digital Marketing, Email Marketing, Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with content marketing tips, email marketing resources, email marketing tips, email optimization tips, how social sharing boosts email engagement, improve email marketing, incorporate social sharing in emails, social media CTR in email, Social Media Marketing, social sharing and email marketing, wisestamp

Maximize Social Customer Service with Listening Technology

Posted by Guest on September 7, 2012 · 7 Comments

ShareWant to maximize your social media ROI? That’s easy–focus on social customer service. For a long time, companies have viewed social media as a brand marketing channel. Community managers post links to the deal of the day or other promotional materials, along with recent news articles tossed in for good measure. As a whole, however, [...]

Filed under Consumer Behavior, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tools, Tactics and Tips · Tagged with ashley furness, dynamx, improving social media roi, liveops social, online customer service, paratrue, salesforce social hub, social customer service, social listening, social listening tools, Social Media Marketing, Social Media ROI, social media spaces, software advice, the social hub

7 Ways to Boost Your Brand’s Facebook Performance

Posted by Shelly Kramer on September 6, 2012 · 3 Comments

ShareWe wrote earlier this week about moving beyond using Facebook for brand awareness and engagement and thinking about how to use Facebook for leads and sales. We manage a lot of brand pages and build communities for clients and so we see a lot of people doing a great job of that—and we see even [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook page performance, build a facebook community, create a successful facebook page, digital marketing, Facebook marketing, facebook marketing resources, facebook marketing tips, facebook page best practices, integrated marketing, Social Media Marketing

Facebook: Focus on Performance, Not Awareness or Engagement

Posted by Shelly Kramer on September 4, 2012 · 7 Comments

ShareWhen it comes to Facebook marketing, it’s easy to get caught up in insights like page likes, comments and shares. Yet there’s a more critical objective to keep in mind: use Facebook to increase your company’s sales and, by extension, your bottom line. There’s no denying that social media is a great tool with which [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook performance, boost sales with facebook, digital marketing, facebook as a sales tool, Facebook marketing, facebook marketing tips, focus on facebook performance, sell more using facebook, Social Media Marketing

Social Business Intelligence: Key to Integrated Marketing

Posted by Shelly Kramer on August 3, 2012 · 9 Comments

ShareSocial business intelligence should play a large role in driving your integrated marketing strategy and your social business efforts. Still not sure what social intelligence is? Don’t worry, you’re not alone. Classic business intelligence delivers—and allows you to analyze–data from the inside out. Conversely, social business intelligence delivers real-time data that you can leverage for [...]

Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with Consumer Behavior, data and integrated marketing strategy, data gathering and analysis, how men and women talk about products, implementing social business intelligence, integrated marketing, integrated marketing strategy, social business intelligence, Social Media Marketing, understanding social business intelligence, understanding your audience

Facebook Channels Digg with New Recommendations Bar

Posted by Katy Ryan Schamberger on August 2, 2012 · 1 Comment

ShareIn Digg withdrawal? A new Facebook feature, the recommendations bar, provides a similarly social experience. The tool shows you stories from around the Internet based on what your friends are reading. The feature is now live, so there’s a good chance you’ve noticed it on your Facebook page. As Jeffrey Spehar writes for the Facebook [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Tactics and Tips, Technology news · Tagged with content marketing, content marketing tools, Facebook marketing, Facebook news, facebook recommendations bar, installing the facebook recommendations bar, new facebook features, Social Media Marketing