A Recap Of The Focus “Google+ For Business” Roundtable

Posted by Katy Ryan Schamberger on January 30, 2012 · 2 Comments

ShareNews flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms. Yet there’s no denying that Google+ can elevate your brand’s digital [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tips and Training · Tagged with debra askanase, focus roundtable discussion, google+ and businesses, Google+ for business, google+ for business roundtable, Google+ tips, janet fouts, marketing with google+, Shelly Kramer, Social Media Marketing, using google+ for business

Social Media Marketing Investment Delivers ROI

Posted by Shelly Kramer on January 17, 2012 · 3 Comments

ShareSocial media marketing continues to prove itself to marketers as a viable element of marketing strategy. If you’re one of the folks reading this who thinks “No, duh, dummy,” realize that while you might get the efficacy of an investment in social media marketing, there are many senior leaders who still do not. For marketers [...]

Filed under Corporate Strategy, Digital Marketing, Featured Articles, Social Media Marketing · Tagged with corporate social media strategy, digital marketing research, marketing sherpa, maturity phases of social media marketing, measuring roi on social media, roi on corporate social media strategy, roi on social media, Social Media Marketing, social media research

SMBs Embracing Social Media At A Rapid Pace

Posted by Shelly Kramer on January 13, 2012 · 3 Comments

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with social media, social media and small business, social media best practices, social media for small businesses, Social Media Marketing, socialmedia

Social Media Best Practices: A New Year’s Prayer

Posted by Guest on January 10, 2012 · 19 Comments

ShareAs we move into a new year, I find myself saying a little prayer as it relates to social media best practices. Or, upon reflection, perhaps the best way to phrase that is ‘Social MEEEEEEEdia.’ My prayer is a simple one: Please let 2012 be the year. The year folks finally wise up. 2011 was [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Tips and Training · Tagged with bad social media etiquette, brand awareness, digital marketing resolutions, how not to build brand awareness, kat gordon, meaningful online marketing, online spam, Social Media Marketing, social media marketing tips, social media resolutions, social media tips for 2012, trolling for votes, what not to do online

Social Media Measurement: How Do You Get The C-Suite Buy In?

Posted by Shelly Kramer on January 9, 2012 · 13 Comments

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Social Media Tips and Training · Tagged with augie ray social media marketing is broken, c-suite social media buy in, corporate social media participation, corporate social media strategy, creating measurable social media objectives, Don Bartholomew, getting the c-suite on board with social media, how to measure social media, measurable social media objectives, measure your social media results, Social Media Marketing, social media marketing strategy, social media measurement, social media measurement tips, social media metrics, social media objectives, Social Media ROI

Twitter Unveils Business Pages For Brand Users

Posted by Shelly Kramer on December 9, 2011 · 9 Comments

ShareBig news out of Twitter headquarters—as part of a comprehensive redesign, the company has launched brand pages for business users. With this announcement, Twitter has become a more viable competitor against Facebook and Google+, two platforms that have made brand and business pages a visible component of their toolboxes. Twitter Brand Pages: What’s Different? The [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Technology news · Tagged with advantages of Twitter for business, digital marketing, embedded tweets, new Twitter, Social Media Marketing, social media news, social networking for businesses, technology news, Twitter brand pages, Twitter launches brand pages, Twitter news, Twitter redesign, using Twitter for business, why brands should use Twitter

Why You Should Be Using LinkedIn’s New Status Updates For Companies

Posted by Shelly Kramer on October 17, 2011 · 12 Comments

ShareCompanies can now post LinkedIn status updates, thanks to a new feature that rolled out a few weeks ago. The status updates are the same as those you’d find on personal LinkedIn profiles, and, according to LinkedIn, give companies “the ability to customize and share more valuable insights with their followers.” LinkedIn status updates can [...]

Filed under Content Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with benefits of LinkedIn, content marketing, how to use linkedin company pages, LinkedIn, linkedin company pages, linkedin company status updates, linkedin marketing, new linkedin features, Social Media Marketing, social media news, social media tips, using LinkedIn for business, why you should post linkedin company updates

Social Media Link Longevity: Twitter Or Facebook?

Posted by Shelly Kramer on September 20, 2011 · 12 Comments

ShareIf you’re using social media as part of your integrated marketing strategy, after you’ve created a piece of content, you probably share the link on Twitter, Facebook or both platforms. Kind of important then to understand the science behind what happens once those links are shared, isn’t it? What links have more legs – those [...]

Filed under Content Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with best platforms to market content, content marketing, content sharing, link longevity, link-sharing research, marketing content on Facebook, marketing content on Twitter, Social Media Marketing, social media marketing research, social media marketing tips, where do links last the longest

Sarcasm Lovers Rejoice: Sarcasm Font Has Arrived

Posted by Katherine Meyer on September 11, 2011 · 17 Comments

Share Coming from a family of jokesters, it was pretty much a given that I would ultimately learn to develop a thick skin (well, frankly, I was forced to do so). It was also imperative that I learn the art of quick repartee as a form of self-preservation much like other children learn to walk. [...]

Filed under Featured Articles, Pop Culture and Current Events, Ramblings · Tagged with Apple, BBH, BBH Barn, digital communication, facebook, sarcasm font, sarcasm in social media, Sartalics, social media, Social Media Marketing, Tumblr, twitter, Yahoo

Tweet Via Email With SocialOomph

Posted by Katy Ryan Schamberger on July 7, 2011 · 1 Comment

Share Want a tip to make managing multiple profiles on a number of social networking sites easier? Excellent – read on. If you’re working in social media and managing profiles on a number of social networking sites, for yourself or for your clients, it helps to have tools at your disposal so that you can [...]

Filed under Featured Articles, Marketing Tools, social media, Tactics and Tips · Tagged with @FoxNewsPolitics, Kansas City Social Media, social media management, Social Media Marketing, social media policy, Social Media Tools, socialmedia, SocialOomph, tools for social media, tools for social media account management, tweet via email, twitter, Twitter tools

Supercharge Your Social Media Marketing on Twitter with Formulists

Posted by Michelle Mangen on June 9, 2011 · 7 Comments

Share Managing your social media marketing efforts doesn’t have to be massively time-consuming. Especially when you can learn some tricks, combine those with killer tools, and add some efficiency to the process. A week or so ago, we wrote a post listing 7 Creative Uses for Twitter Lists. The last two items on the list [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, social media, Social Media Marketing, Social Media Tips and Training · Tagged with building community, engagement, Formulists, Free Resources, free Twitter tools, social media, Social Media Marketing, social media tricks, socialmedia tools, Twitter list management, twitter lists, twitter tips

7 Creative Uses for Twitter Lists

Posted by Michelle Mangen on May 31, 2011 · 8 Comments

Share Twitter lists are incredibly useful for many different reasons and can be an integral part of your toolkit when it comes to social media marketing. In addition, being listed can often be viewed as a “badge of honor” — or certainly as a testament to your credibility and/or knowledge and expertise within a certain [...]

Filed under Marketing Tips · Tagged with community building, how to use Twitter lists, Social Media Marketing, social media resources, Social Media Tools, socialmedia, socialmedia marketing, twitter lists, Twitter resources, twitter tips

Social Bookmarking: What It Is And Why It Matters

Posted by Shelly Kramer on May 16, 2011 · 6 Comments

Share Social Bookmarking is definitely the “social” way to save your favorite sites/blog posts. However, equally as important, social bookmarking is an element of online content distribution – or content marketing – that’s an integral part of the process of driving brand awareness as well as traffic (and leads) back to your blog or website. [...]

Filed under Blog Marketing · Tagged with blog, blogging, business benefits of social bookmarking, business marketing, content, content marketing, content marketing strategy, Geoff Livingston, how to social bookmark, Kansas City Social Media, marketing, online content strategy, social bookmarking, social marketing, Social Media Marketing, socialmedia marketing

Venturing Out Into Social Media? Start Here

Posted by Shelly Kramer on April 28, 2011 · 18 Comments

Share Although many major companies are still skeptical about getting involved in the social landscape – research shows 96% of these brands expect to dedicate more time and resources to social media initiatives over the next year. While more brands are familiar with social media now, knowing that you probably need a presence in the [...]

Filed under Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Uncategorized · Tagged with CMO.com, engagement, facebook, Kansas City Social Media, search engine optimization, social media, social media best practices, Social Media Marketing, social media stats, socialmedia

Social Media: Why Your Business Needs It

Posted by Shelly Kramer on April 1, 2011 · 9 Comments

Share I did a presentation last week for one of our clients, with a goal of broadly covering social media and why it’s an important element of business and marketing strategy today. I never tire of talking with businesses – large or small – about the evolution of the world of marketing and how the [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Uncategorized · Tagged with Al Bonner, B2B social media, B2B social media stats, Kansas City Social Media Marketing, LinkedIn for business, Presentation Transformations, social media, social media for business, Social Media Marketing, social media stats, social media usage, social media use by business, socialmedia