Avoid The Number One Social Media Mistake

Posted by Katy Ryan Schamberger on May 23, 2013 · 5 Comments

ShareWhile at this month’s Social Media Club of Kansas City professional lunch, Forbes magazine social media editor (and Kansas City resident) Alex Knapp let us all in on the top social media mistake. Ready? It’s falling into the trap in thinking that there’s something new about social media. News flash: there’s nothing new about social [...]

Filed under Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with alex knapp, avoid the number one social media mistake, biggest social media mistake, creating digital content, creating online content, effective social media marketing, forbes magazine social media strategy, most common social media mistake, smckc professional lunch, social media as publishing platform, social media is publishing, social media marketing tips, why writing matters, writing and social media

The Best Tools to Manage Your Next Social Media Campaign

Posted by Guest on April 24, 2013 · 6 Comments

ShareNot long ago, I had the opportunity to compile an e-book called 83 Top Social Media and Mobile Marketing Tools for Business. I wrote it with my friend Erik Qualman and we’ve both been flattered and honored by the buzz it’s created on the Internet. The e-book was so popular that our good friend Shelly [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with 60 second communications, 60 Second Marketer, 83 top social media and mobile marketing tools, Erik Qualman, Jamie Turner, managing social media campaigns, social media management tools, social media marketing resources, social media marketing tips, Social Media Tools, social media tools ebook, tools to help you manage social media campaigns

KState_Pres: A University President Who Gets Social Media

Posted by Shelly Kramer on April 3, 2013 · Leave a Comment

ShareMy friend, David Day, recently brought to my attention the Twitter account of Kansas State University’s President, Kirk Schultz, and a conversation about social media use by university personnel ensued. You’d probably expect the president of a University to understand the power of social media channels on campus, but it’s a safe bet that many [...]

Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Social Media Marketing, Strategies and Tactics · Tagged with college social media marketing, k state kirk schultz twitter, k state twitter, k state university president twitter, kansas state university social media, kirk schultz social media, social media marketing tips, social media strategies for universities, universities and social media, university social media marketing

Social Media Smackdown: How the WWE Rules the Web

Posted by Katy Ryan Schamberger on March 1, 2013 · 5 Comments

ShareWhen it comes to successful social media strategy and adoption, large corporations tend to be classified as late adopters—that is, if they’re even paying attention to social channels at all. Yet the WWE has emerged as a social media monolith, a company that, through experimentation, an army of resources and a mind-boggling financial investment, has [...]

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Companies Missing the Boat with Social Customer Service

Posted by Guest on February 26, 2013 · 9 Comments

ShareAn experience with Ruby Tuesday regarding Foursquare (and customer service to be desired) proved without a doubt that social media adoption as well as social customer service has a long way to go in the largest companies. This (social media adoption) doesn’t mean on which and how many social media channels a company is engaging; [...]

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Two Things to Take Away From Recent Twitter Hackings

Posted by Shelly Kramer on February 19, 2013 · 6 Comments

ShareThe interwebz have been buzzing this week as a result of two high-profile Twitter hackings: Burger King and Jeep. In both instances, the accounts were hacked, the bios and profile photos changed and tweets published that included shout-outs, profanity and generally undesirable content. And although the rest of us are secretly grateful we’re not part [...]

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Oreo Among Brands That Get [And Use] Smart Social

Posted by Guest on February 13, 2013 · 1 Comment

ShareEven though the big game is over and the mourning period for #NinersNation fans may be coming to a close, the Super Bowl lives on for social media and marketing geeks – something that was very apparent at the Expion Social Summit. But instead of talking touchdowns and field goals, the audience was chatting about [...]

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B2B Marketers: LinkedIn Launching Sponsored Posts

Posted by Shelly Kramer on February 8, 2013 · 8 Comments

ShareLinkedIn has announced yet another new feature that B2B marketers should be paying attention to—sponsored posts. On the heels of lots of changes, including new personal profiles and revamped company pages, this new functionality is interesting and sure to be something that smart B2B marketers will put to use as part of their integrated marketing [...]

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Facebook Tips: Posts Get Half Their Reach In 30 Minutes

Posted by Shelly Kramer on January 14, 2013 · 4 Comments

ShareThere’s no denying that Facebook is a fast-moving stream of activity. And if you’re a Facebook page admin, you probably already know that page posts receive optimal visibility for a short amount of time. Just how short? According to recent data from Socialbakers, a Facebook page post gets half of its reach within just 30 [...]

Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with digital marketing tips, facebook content strategy, Facebook marketing, facebook marketing tips, facebook page post reach, facebook page post visibility, facebook page posts seen in half an hour, facebook page reach data, facebook page reach stats, facebook page strategy, facebook post visibility stats, how many people see facebook page posts, improving facebook page performance, measuring faceobok page post reach, social media marketing tips, socialbakers research, successful facebook marketing

Who Owns Social: Everyone. Period.

Posted by Shelly Kramer on January 7, 2013 · 37 Comments

ShareThe argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. The reality is that no [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, social media, Social Media Marketing, Tactics and Tips · Tagged with 6 reasons pr pros should manage social media, Brian Solis, corporate social media strategy, corporate social media tips, effective social media strategy, social intelligence, social media and organizational culture, social media marketing resources, social media marketing tips, successful social media for businesses, who manages social media, who owns social media, why pr pros shouldn't manage social media

Focus on the Social Approach Instead of the Social Medium

Posted by Guest on December 4, 2012 · 10 Comments

ShareAs enterprise marketers, part of our role is to look forward into the future to see what’s ahead in the next 12-24 months, possibly even longer. What’s coming down the pipeline that directly impacts our brand, our customers and our ability to positively influence profitable growth for our organization? Although it’s relatively easy to stay [...]

Filed under Business Intelligence, Corporate Strategy, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with benefits of a social approach, digital marketing resources, digital marketing tips, future marketing strategy, jeff wilson, social approach for businesses, social media as approach to the customer, social media marketing for the enterprise, social media marketing tips, successful social media marketing, what is a social approach, what's after social media

Pinterest Unveils Business Pages, New Business Features

Posted by Shelly Kramer on November 28, 2012 · 4 Comments

SharePinterest is, without a doubt, a social juggernaut. The site passed 10 million users in June, officially making it the fastest growing social media site in history. And although a number of brands and businesses have already flocked to the virtual pinboard, Pinterest took a step toward increased brand functionality by unveiling business pages, part [...]

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Why Social Media Is A Lot Like Sex

Posted by Shelly Kramer on November 20, 2012 · 21 Comments

ShareHere at V3 headquarters, we consume a lot of content. A. Lot. And we often find blogs, vlogs, articles and presentations that make us think (or sometimes cringe). The best? When something makes us think AND laugh, as evidenced by HubSpot’s brilliant presentation “Social Media Is A Lot Like…Sex.” You’re already hooked by the title, [...]

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Webinar: Use Facebook Data for User Insights and Research

Posted by Shelly Kramer on November 9, 2012 · Leave a Comment

ShareSure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences. Think of it this way: Facebook users share more than 30 billion pieces of content each [...]

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The Key to Facebook Engagement: Fill In The Blank

Posted by Shelly Kramer on October 22, 2012 · 6 Comments

ShareIf you’re the admin of a Facebook page (or 10), you likely spend a lot of time cultivating your Facebook marketing strategy. And with Facebook changing things on what seems like a weekly basis, it can be hard to keep up with the latest tips and tricks. The good news? Despite Facebook’s ongoing evolution, it’s [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with average comments per facebook post type, boost brand engagement on facebook, boost facebook engagement, brands and facebook, Facebook engagement, facebook marketing tips, facebook strategy tips, fill in the blank facebook status, high-performing facebook content, improve facebook performance, social media marketing tips