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Posted by Shelly Kramer on June 9, 2011 · 1 Comment
Share Anyone who knows me from either the social media space or in “real” life knows that the words “marketing” and “automation” aren’t generally in my lexicon. But integrated marketing that’s effective, that’s a whole different conversation. There’s a lot to be said for processes and systems that can help make the processes of what [...]
Filed under Featured Articles, marketing, Marketing Tools · Tagged with Barry Libert, drip campaigns, drip marketing, Infusionsoft, integrated marketing, integrated marketing strategies, Lenovo, marketing automation, small business marketing, TechBizTalk, TJ McCue
Posted by Shelly Kramer on January 10, 2011 · 23 Comments
ShareMaybe you’ve heard of or seen a few QR codes. Those little funny square 2D bar codes you see popping up in magazine ads, online and even on consumer packaged goods. They look like this silly thing, yet they’re really a sophisticated and smart marketing tool. You have probably seen them already — and likely [...]
Filed under Featured Articles, marketing, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Strategies and Tactics · Tagged with iPhone apps, Kansas City Business Journal, marketing resources, marketing with QR codes, Neo Reader, QR code readers, QR codes, quick response codes, realtors using QR codes, small business marketing
Posted by Shelly Kramer on December 1, 2010 · 8 Comments
Share Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – [...]
Filed under Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics · Tagged with @redheadwriting, Danny Sullivan, Erika Napoletano, Gini Dietrich, Kansas City Marketing Agency, Lisa Barone, Lyle Hawkins, marketing strategy, Mike Belasco, search engine marketing, search engine optimization, seo, seo for business, seo strategies, Shelly Kramer, small business marketing, small business marketing consulting, small business seo, Travis Wright
Posted by Shelly Kramer on November 11, 2010 · 11 Comments
Share We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media outlets. If you missed that post, you can read it here (and of course we hope you will) (because it’s good) and also because [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, PR Strategy, Public Relations, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Traditional Marketing · Tagged with free tools, HARO, Help A Reporter Out, Jason Kintzler, Kansas City Public Relations, Kansas City Social Media Marketing, LinkedIn, online resources, Peter Shankman, Pitch Engine, public relations, Public Relations Strategy, small business marketing, small business tools, social media, Social Media Marketing, socialmedia, twitter
Posted by Shelly Kramer on September 13, 2010 · 2 Comments
Share I can’t say enough GREAT things about HubSpot. Their leadership, their tools, the resources they provide for free and their paid services. Haven’t heard of them? In a nutshell, HubSpot makes internet marketing software that integrates your sales and marketing activities. Translation: they help you sell more stuff to more people. Every little bit [...]
Filed under Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with free social media tools, free tools, HubSpot, small business marketing, small business resources, social media, Social Media Marketing, socialmedia, socialmedia icons
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Michelle Lamar on July 27, 2010 · 6 Comments
ShareShelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans. The Kansas City Chamber of Commerce offers a popular [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources · Tagged with American Express, American Express Open Forum, Business Advice, Business Brain Food, Business Owners, Chris Brogan, Geeks, Gregory Go, Guy Kawasaki, John Jantsch, Kansas City Chamber of Commerce, KC Chamber of Commerce, Linked In, marketing, Mary Ann Reilly, Michelle Thompson Dolberry, Open Forum, Shelly Kramer, Shira Levine, SlideShare, Small Business, small business marketing, Small Business Owners, Social Media ROI
Posted by Shelly Kramer on May 17, 2010 · 12 Comments
ShareMy team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly. Sometimes I suspect they skeptically regard us as just another bunch of people with [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics · Tagged with digital marketing, Gary Hayes, integrated marketing, Kansas City Marketing Agency, Kansas City Small Business Marketing, small business marketing, social media, stats, strategy
Posted by Michelle Lamar on January 31, 2010 · 8 Comments
ShareMany successful brands have used a problem-solution approach to reach their customers. But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz: Stories aren’t just for campfires and school [...]
Posted by Shelly Kramer on December 28, 2009 · 18 Comments
ShareBy all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business? Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
