Marketing Automation? Finding the Sweet Spot of Reality

Anyone who knows me from either the social media space or in “real” life knows that the words “marketing” and “automation” aren’t generally in my lexicon. But integrated marketing that’s effective, that’s a whole different conversation. There’s a lot to be said for processes and systems that can help make the processes of what we […]

QR Codes Are Smart Marketing Tools

Maybe you’ve heard of or seen a few QR codes. Those little funny square 2D bar codes you see popping up in magazine ads, online and even on consumer packaged goods. They look like this silly thing, yet they’re really a sophisticated and smart marketing tool. You have probably seen them already — and likely […]

Clueless Is Not An Excuse. SEO Matters.

Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – I […]

3 Free PR Resources You Should Be Using

We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media outlets. If you missed that post, you can read it here (and of course we hope you will) (because it’s good) and also because it […]

Need a Free Resource for Social Media Icon Sets?

I can’t say enough GREAT things about HubSpot. Their leadership, their tools, the resources they provide for free and their paid services. Haven’t heard of them? In a nutshell, HubSpot makes internet marketing software that integrates your sales and marketing activities. Translation: they help you sell more stuff to more people. Every little bit of […]

How to ROCK Your Small Business

Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some […]

Free Resources for Business: American Express Open Forum

Shelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans. The Kansas City Chamber of Commerce offers a popular […]

The WOW Factor – How To Make Clients Believers

My team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly. Sometimes I suspect they skeptically regard us as just another bunch of people with […]

Branding 101: Desire. Danger. Magic Sword.

Many successful brands have used a problem-solution approach to reach their customers.  But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz: Stories aren’t just for campfires and school […]

Time to Make a New Plan, Stan

By all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business? Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, […]

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