Strategy For 2011-Common Sense

Posted by Shelly Kramer on January 4, 2011 · 3 Comments

Share This is a guest post written by Meg Fowler. She’s amazing. And shared these thoughts in a Facebook group. I liked them so much that I asked her to share them here – in a guest post. I think she’s onto something. I’ll bet you will, too. Common Sense I think my big push [...]

Filed under Featured Articles, Marketing Tips, Ramblings, Strategies and Tactics, Tactics and Tips · Tagged with business strategy, marketing strategy, Meg Fowler, small business marketing strategy

Groupon: Just Say NO to Ad Agencies

Posted by Shelly Kramer on September 20, 2010 · 16 Comments

Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]

Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save

George Steinbrenner on Winning

Posted by Shelly Kramer on July 13, 2010 · 1 Comment

Share George Steinbrenner passed today. As a NY girl who grew up with a dad that lived and breathed baseball, and for Yankees fans the world over, it’s a sad day. And for the record, my dad is a diehard Mets fan, but that doesn’t make Steinbrenner any less of a force in my childhood. [...]

Filed under Featured Articles, Marketing Tips, Pop Culture and Current Events, Strategies and Tactics · Tagged with business strategy, Dave Winfield, ESPN, George Steinbrenner, Kansas City Marketing Agency, Kansas City Small Business Marketing, marketing strategy, New York Yankees, NY Daily News, NY Times, NY Yankees, Seinfeld, small business marketing strategy, small business success, Steinbrenner, Washington Post, winning strategies, Yankees

Have a Job? Thank Your Customers.

Posted by Shelly Kramer on July 8, 2010 · 46 Comments

Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]

Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp