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Posted by Shelly Kramer on August 24, 2010 · View Comments
Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself.
Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently and had [...]
Posted by Shelly Kramer on August 22, 2010 · View Comments
Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing, marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube
Posted by Shelly Kramer on August 20, 2010 · View Comments
How about a smile? Surely, you’ve got that in you.
I was doing some research today and ran across the It’s Time to Smile video of The Compliment Guys. It was shot by my client, Back Alley Films’ director Jesse Selwyn, for Kodak’s Brightside Tour in the fall of 2009. It made me smile.
The back story, [...]
Filed under Featured Articles, Ramblings · Tagged with Brightside Tour, It's Time to Smile, Jesse Selwyn, Kansas City Marketing Agency, Kodak, Shelly Kramer, Stand Up to Cancer, T2 + Back Alley Films, The Compliment Guys, Up2 You + Me
Posted by Shelly Kramer on August 17, 2010 · View Comments
I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]
Filed under Branding / Identity, Branding / Identity, Marketing Tips, Strategies and Tactics, Traditional Marketing, marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on August 15, 2010 · View Comments
By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead bin [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with Conan O'Brien, Jet Blue, Jet Blue guy, Jimmy Fallon, Kansas City Marketing Agency, Kansas City Social Media Agency, NBC, Shelly Kramer, socialmedia, Steven Slater, twitter
Posted by Michelle Lamar on August 15, 2010 · View Comments
TwitterGrader.com created a list of the most powerful women on Twitter and V3’s Shelly Kramer (@shellykramer) was listed as number 19!
TwitterGrader is a benchmark created by the marketing software rockstars at Hubspot. The Cambridge, MA based Hubspot was founded by two MIT grads Brian Halligan and Dharmesh Shah and the software is considered one of [...]
Posted by Shelly Kramer on August 13, 2010 · View Comments
Just because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Foursquare, Google Places, Gowalla, Kansas City Marketing Consulting, Kansas City SEO, Kansas City Small Business Marketing, Kansas City Social Media, local search, local SEO, Michelle Lamar, Shelly Kramer
Posted by Shelly Kramer on August 11, 2010 · View Comments
I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
Posted by Shelly Kramer on August 6, 2010 · View Comments
Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb
That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized, marketing plan · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on August 2, 2010 · View Comments
Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so bad [...]
Filed under Blog Marketing, Featured Articles, Marketing Tips, Social Media Tips and Training · Tagged with Brookside Organic Farmers Market, Farmers Market Hauls, haul videos, hauls, Kansas City Marketing Agency, Kansas City Marketing Consulting, Katherine Meyer, kris colvin, marketing consulting, online video, Shelly Kramer, video blogging, vlogging, youtube
Posted by Shelly Kramer on July 29, 2010 · View Comments
I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #140Conf, digital content, Get Seen, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media Marketing, online video, Shelly Kramer, Steve Garfield, video blogging, vlogging, vlogging tips and tactics
Posted by Michelle Lamar on July 27, 2010 · View Comments
Shelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans.
The Kansas City Chamber of Commerce offers a popular educational [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources · Tagged with American Express, American Express Open Forum, Business Advice, Business Brain Food, Business Owners, Chris Brogan, Geeks, Gregory Go, Guy Kawasaki, John Jantsch, Kansas City Chamber of Commerce, KC Chamber of Commerce, Linked In, marketing, Mary Ann Reilly, Michelle Thompson Dolberry, Open Forum, Shelly Kramer, Shira Levine, SlideShare, Small Business, small business marketing, Small Business Owners, Social Media ROI
Posted by Michelle Lamar on July 3, 2010 · View Comments
Happy 4th of July weekend! In honor of “America’s Birthday” we’re doing a 4th of July link fest for your reading pleasure.
First of all, I have to brag on my partner in crime, the fabulous Shelly Kramer. Did you know she has a margarita named after her? THAT is rock star cool, especially [...]
Filed under Blog Marketing, Consumer Behavior, Featured Articles · Tagged with 4th of July, Business Insider, Cozi, David at the Dentist, Dr. Jon LaPook, Fouth of July, funny, Geeks, Geeky, Huffington Post, Kramerita, Live Simply, Margarita, Mashable, Shelly Kramer, Turning Point Recovery Services, twitter, You Tube
Posted by Shelly Kramer on June 24, 2010 · View Comments
We all have our strengths. One of mine is words. I love them. I love thinking about them, rolling them around in my head, lovingly putting them into sentences, crafting paragraphs out of sentences, arranging, rearranging, editing, massaging, making them perfect. I love words.
I also love speaking. Big groups, small groups, one-on-one one, you [...]
Filed under Blog Marketing, Featured Articles, Social Media Marketing · Tagged with @thehippest, blogging, Kansas City Social Media, Kansas City Social Media Marketing, Liz Strauss, Shelly Kramer, SOBCon, Survival of The Hippest, Terry Starbucker, twitter, video blogging, vlogging
Posted by Shelly Kramer on March 13, 2010 · View Comments
Okay, so I discovered this video this morning while hanging out with my friends Alli Worthington and Sarah Caminker in our posh room at the Fiesta de la Quinta in Austin. We’re at SXSW, the veritable mecca of the tech world (or at least one of them) and so, it was especially timely to stumble [...]
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