Developing An App For Moms: Include Them In The Dev Process

Posted by Shelly Kramer on June 4, 2012 · 5 Comments

ShareI did an interview at SXSW for the Social Media Clubhouse with friends Lucretia Pruitt and Maya Bisineer related to developing apps targeting moms. The session topic was: Leveraging Moms as a 360 Dev Cycle to Better Your Social App and User Base. And the fact that it’s taken me this long to write about [...]

Filed under Apps, Business Intelligence, Featured Articles, Marketing Tips, Relationship Marketing, Tactics and Tips · Tagged with apps for moms, best practices app development, best practices app marketing, best practices for marketing apps, developing apps for moms, Lucretia Pruitt, marketing apps to moms, maya bisineer, Shelly Kramer

Ten Ways Moms Can Change Media

Posted by Shelly Kramer on May 23, 2012 · 9 Comments

ShareMom2.0 Summit is one of my favorite conferences. And talking about ways that moms (or parents) can change media – well, that’s always a topic I love. At Mom2.0, mom (and dad bloggers) come to learn, network, mingle with brands and media/agency folks and compare notes, discuss ideas and forecast what’s next for women online [...]

Filed under Consumer Behavior, Featured Articles, Public Relations, Relationship Marketing, Tactics and Tips · Tagged with how moms can affect change, how moms can change media, influencing media coverage, kami huyse, kat gordon, kathlene mullens, mom2.0 summit 2012, mom2.0 summit panels, mom2.0 summit recap, moms and media discussion, Shelly Kramer, strategies for influencing media coverage, what parents can do to change media

A Recap Of The Focus “Google+ For Business” Roundtable

Posted by Katy Ryan Schamberger on January 30, 2012 · 2 Comments

ShareNews flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms. Yet there’s no denying that Google+ can elevate your brand’s digital [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tips and Training · Tagged with debra askanase, focus roundtable discussion, google+ and businesses, Google+ for business, google+ for business roundtable, Google+ tips, janet fouts, marketing with google+, Shelly Kramer, Social Media Marketing, using google+ for business

How To Maximize Google+ For Your Business

Posted by Katy Ryan Schamberger on December 15, 2011 · 5 Comments

ShareWhat exactly can Google+ do for your business? Since Google announced the availability of Google+ business pages, the site has emerged as a viable option for brands and businesses that want to widen their reach and presence within the social space. While there’s no doubt that this newest of the social networking platforms is powerful, [...]

Filed under Events / Training, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #focusgplus, business applications of google+, debra askanase, digital marketing tips, focus, Google+ business pages, Google+ for business, google+ roundtable discussion, Google+ training, how to use google+, how to use google+ for business, janet fouts, Online Marketing, online marketing tips, Shelly Kramer, social media tips, the seo of google+

How Architects Can Use Social Media

Posted by Shelly Kramer on August 1, 2011 · 11 Comments

Share Savvy architects and other professionals are using the Internet and social media as a way to drive brand awareness, connect with people with similar passions and to do what all business owners seek – attract leads and clients. At a recent Kansas City AIA Chapter meeting, I gave a presentation on social media with [...]

Filed under Blog Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with architects blogging, architects on Twitter, blogging, Cindy Frewen, Kansas City Social Media, Shelly Kramer, social media for architects, socialmedia

Will Twitter’s New Spam Policy Kill #FollowFriday?

Posted by Katherine Meyer on May 11, 2011 · 67 Comments

Share About a month ago, Twitter slyly rolled out a new spam policy that will help declutter our feeds and hopefully get rid of annoying posts like this. We are all familiar with them and probably have spent considerable amount of time doing one of several things: (1) ingoring them (2) blocking and reporting these [...]

Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with #ff, #FollowFriday, Gini Dietrich, Kim Castleberry, Shelly Kramer, socialmedia, socialmedia best practices, spam policy, twitter, Twitter best practices, Twitter FollowFriday