Are You Obsessed With The Right Things?

Posted by Shelly Kramer on September 12, 2010 · 6 Comments

Share I saw this campaign for breast cancer awareness at MediaBistro’s Ads of the World site and was stopped in my tracks. Following a read of Seth Godin’s blog post about interpreting criticism and how successful people rarely allow other people’s lack of imagination or ability to change impact their creativity made it an all [...]

Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Strategies and Tactics · Tagged with advertising, breast cancer, breast cancer awareness, breast cancer campaign, DDB Singapore, Kansas City Marketing Agency, MediaBistro, Seth Godin, Shelly Kramer

Why Your Brand Needs Business Intelligence

Posted by Michelle Lamar on May 16, 2010 · Leave a Comment

ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]

Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business