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Posted by Shelly Kramer on November 23, 2011 · 10 Comments
ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional. These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Online Marketing, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with choosing SEO keywords, content and seo, content creation, finding keywords, Google, how to make SEO work for your business, how to research keywords, importance of local search, keyword research, local business listings, local search, search engine optimation, search engine optimization tips, seo, SEO content strategies, SEO content strategy, SEO strategies for business, SEO tips, why you need SEO, Yelp
Posted by Katy Ryan Schamberger on October 26, 2011 · 2 Comments
SharePositive online reviews for your product or service are powerful tools in encouraging others to sample your wares and build brand loyalty. Need proof? Consider recent news that online review giant Yelp may actually be killing chain restaurants as users instead opt to support and review local, independently owned establishments. In the same study, Michael [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Online Marketing, Social Media Marketing, Tactics and Tips · Tagged with business marketing, business tactics, business tips, customer service, digital marketing, Google Places, how to get online reviews, local search, online reviews, online visibility, seo, the power of online reviews, why your business needs online reviews, Yelp
ShareBy this point, we’re no strangers to the magic of SEO and how you can use keywords in your blog post titles (and within the posts themselves) to optimize your content in search results. When you write a blog post, you probably include an image (and if you’re not, here’s a tip: start now!) Newsflash? [...]
Posted by Shelly Kramer on March 21, 2011 · 1 Comment
Share I read about Qwiki on the T2+Back Alley Films’ blog and have been thinking about it ever since. Qwiki was introduced during a TechCrunch Disrupt session this fall and can potentially impact search in a big way. Oh, and when you win top honors at an event that introduces innovative tech companies to the [...]
Filed under Featured Articles, Free Marketing Resources, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing · Tagged with Doug Imbruce, Eiffel Tower Qwiki, experience design, interactive search, Kansas City SEO, online search, Qwiki, Qwikis, Ron Callari, search, search engine marketing, seo, socialmedia, socialmedia marketing, T2+Back Alley Films, Tech Crunch, Tech Crunch Disrupt, video search
Posted by Shelly Kramer on December 21, 2010 · 6 Comments
Share Google now uses business reviews as part of its methodology in determining search rankings. And businesses who aren’t paying attention to this are doing themselves a disservice. There are all kinds of research out there that show customers read and rely on online reviews when it comes to making purchasing decisions, so integrating this [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, seo, Strategies and Tactics · Tagged with Gabriella Sannino, Google, Level 343, local search, online business reviews, online reviews, search engine optimization, search rankings, SEM, seo
Posted by Shelly Kramer on December 1, 2010 · 8 Comments
Share Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – [...]
Filed under Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics · Tagged with @redheadwriting, Danny Sullivan, Erika Napoletano, Gini Dietrich, Kansas City Marketing Agency, Lisa Barone, Lyle Hawkins, marketing strategy, Mike Belasco, search engine marketing, search engine optimization, seo, seo for business, seo strategies, Shelly Kramer, small business marketing, small business marketing consulting, small business seo, Travis Wright
Posted by Shelly Kramer on November 22, 2010 · 6 Comments
Share SEO, SEO, SEO. Think of it as being sung to the tune of “Let it snow, let it snow, let it snow.” Okay, now that I’ve got you in the holiday mood, let’s cut the crap. SEO. Like it or not, it matters. Search engine optimization. A mere 90 some percent of people head [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Marketing Tips, Online Marketing, seo, Website Marketing · Tagged with Erika Napoletano, online marketing strategies, resources for business, search engine optimization, seo, seo for blogging, seo for business, seo strategies, Shelly Kramer, Thinking Bigger Business Media, website seo
Posted by Shelly Kramer on April 20, 2010 · 49 Comments
Share As much as it pains me to admit it, every single time I reach for a bag of potato chips (which I love), or a piece of chocolate, or a ding dong cookie, an image of that annoying Joyce Cherrier and her perfect abs pops into my head. That doesn’t mean I don’t buy [...]
Filed under Branding / Identity, Featured Articles, Ramblings, Social Media Marketing · Tagged with @joycecherrier, @redheadwriting, blogging, Erika Napoletano, fitness, inspiration, Joyce Cherrier, seo, SOB Awards, SOBCon, Successful-Blog, writing
Posted by Shelly Kramer on March 31, 2010 · 25 Comments
ShareDear Competitor, I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
Posted by Shelly Kramer on October 15, 2009 · 12 Comments
ShareI was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
