SEO: The New Way Must Replace the Old Way

With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes. Continuing to employ tactics based on outdated practices, things like ineffective link building or those ridiculous press releases blasted all over the Web, is now more likely to […]

SEO: What’s The Impact of Google’s Pigeon Update

When Google released a new algorithm back in July of last year, much heated debate was generated among the SEO and SEM communities about the likely impact of the changes on local search results. The unnamed update, dubbed “Pigeon” by the team at Search Engine Land, was aimed at tying local search results more closely […]

Twitter’s Renewed SEO Focus Sees Huge Increase in Search-Related Visitors

After a fallout several years ago with The Google, Twitter recently announced the move to allow search engines better access to popular hashtag pages, making Twitter once again in the traffic game. The revelation, which came at a Twitter analyst event, as reported by Danny Sullivan at Search Engine Land, seems to be a move […]

Google Authorship and Its Role in Better SEO Rankings

There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure you “owned” certain keywords and appeared high in search results. Google changed all that (long story short) with its Panda and Penguin […]

SEO Is Not Dead: But It Just Might Kill Your Website

Despite persistent claims that SEO is dead, Google is a $360 billion dollar company (by market capitalization) and is now the second largest company in the United States behind Apple. Over 90% of Google’s revenues are derived from AdWords, and most AdWords pay-per-click revenues are a derivative of organic search. SEO is not dead. Far […]

Linking for SEO: Has Linking Lost Its Value?

It took less than a minute for Matt Cutts to casually declare that Google has tested the effects of dropping linkage data from their search results algorithm before everyone went crazy. The resulting debate though has lasted a lot longer, as a combination of speculation, panic and sometimes scorn has swirled amongst SEO circles around […]

So You Have An Ad Budget. Now What?

You’re running a PPC campaign. You have your designer prepped and ready, and you’ve spent more hours refining your keywords to match what visitors are searching than you care to think about. Maybe you’ve even done some demographics research. It’s time for the final stretch. Now you just need killer ad copy, and landing pages that […]

Want Better SEO: Optimize the Images on Your WordPress Site

Including images in your website and blog content not only helps your content be more visually appealing and illustrate the points you’re making, images are also important for search engine optimization. When it comes to content marketing (and your corporate blogging) efforts in general, increasing your site traffic, improving search ranking and lead generation should […]

The 5 Essential Free WordPress Plugins To Increase Search Ranking

Consumer buying behavior has evolved a lot in recent years. Using search engines like Google to help make informed buying decisions is now the norm for most consumers. People want to do the research themselves. While blogs are a great source of consumer information, producing great content is just the first step in boosting awareness […]

Blogging for Business: A Must-Have Editing Checklist

Unless you’re dead, you’ve doubtless heard the phrase, “content is king.” There’s a reason that people spin this line, which, I mean, who are we kidding, has become more than a bit of a cliché. But it’s because when done correctly, your content marketing efforts can have a significant impact on your business. And if […]

Bye Bye SEO Data: Google and the Game Changer

Big news of the week in the world of marketing and SEO is that Google finally made the move to switch all searches to encrypted searches.  And this, it changes everything about the way SEO professionals, and marketers, will have to work moving forward. In a nutshell, this means that websites will no longer be […]

Don’t Mess With My Facebook Prank, Doomed USPS and Best of the Web

Does anyone else have Olympics hangover? Sigh, I guess the long-term waiting for the winter games will have to suffice for the next two years! But hopefully you’re getting a taste of some awesome pre-fall weather—like we are, so you’re out practicing your own balance beam acts at the park with the kids. We always […]

Fifty Shades of Home Depot and The Best of the Web

We love the Interwebs. And since we’re addicted to the Internet already, we thought you might enjoy a weekly post including some of our favorite links of the week. Some you might learn a thing or two from, some might make you laugh, and some—well, some might just be flat out ridiculous. What else would […]

4 Steps To Powering SEO For Your Business

The words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional.  These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search […]

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