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Why Facebook’s Like Button Makes Me Swoon

Posted by Shelly Kramer on May 3, 2010 · View Comments 

Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan.
As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than wildfires during [...]

Filed under Branding / Identity, Featured Articles, Online Marketing, Social Media Marketing · Tagged with , , , , , , , , ,

TweetUp: Paid Search Goldmine?

Posted by Shelly Kramer on April 12, 2010 · View Comments 

Bill Gross is no stranger to good ideas and the IdeaLabs founder (and paid search guru) has what may well be another one. TweetUp, newly launched this past Sunday evening, is being hailed as something that may very well monetize search for Twitter. TweetUp is designed to work in conjunction with Twitter’s regular search function [...]

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For Newbies: 10 Quick Guidelines to Getting the Most Out of Twitter

Posted by Shelly Kramer on December 15, 2009 · View Comments 

1. Getting Started
This is intended as a quick guide to help people new to the Twitterverse get some down and dirty advice on getting started and getting the most out of their Twitter experience. Always remember, that there is no one right or wrong way to use Twitter, only the way that works best for [...]

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Real Time Search, Why It's a BIG Deal

Posted by Shelly Kramer on December 9, 2009 · View Comments 

Google rolled out its real time search yesterday and if you’re not paying attention, you should be. Real time search is a GIANT deal. There are tons of great posts out there on the topic, including Joe Marchese’s MediaPost article this morning. I won’t belabor the points made there – but I strongly encourage you [...]

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Time to Toss the Tatters

Posted by Shelly Kramer on October 15, 2009 · View Comments 

I was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]

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