Victoria’s Secret Pink is a Brilliant Strategy, Is Your Brand Thinking Ahead?

Posted by Michelle Lamar on January 31, 2010 · 3 Comments

ShareThe Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection [...]

Filed under Branding / Identity · Tagged with brand, branding, Chris Brogan, customer loyalty, Pink, Shelly Kramer, strategy, Trust Agents, Victoria's Secret