Nike’s Giant Golden Balls

Posted by Shelly Kramer on April 9, 2010 · 20 Comments

ShareThe Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance. The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the [...]

Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube

Twitter: Time Suck or Road to the Olympics?

Posted by Shelly Kramer on February 23, 2010 · 17 Comments

ShareThis is a social media success story. This is for all those doubters out there who look down their noses at the apparent ridicularity that is social media. The time suck whiners. The “how do I monetize this” sharks. The questioners. The doubters. You know who you are. Social media is like moving to a [...]

Filed under Featured Articles, Social Media Marketing · Tagged with @extraordmommy, @ssmirnov, Blissdom, BlogHer, Danielle Smith, Olympics, P&G, social media, Social Media Marketing, Stephanie Smirnov, twitter, Type-A Mom