[Stats] Social Media Active Users: Marketers Take Note

I’m a brand strategist and also a regular speaker at conferences on the topic of integrating social media, content and SEO into your marketing strategies. We work a lot in the B2B space and I joke (with love) that my clients are often a bunch of middle-aged senior leaders who don’t get just exactly how […]

12 Annoying Things About Your Website That Drive People Away

How many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot! So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t. Let’s see… […]

Identifying The Best B2B Social Practices

By now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company […]

How To Maximize Google+ For Your Business

What exactly can Google+ do for your business? Since Google announced the availability of Google+ business pages, the site has emerged as a viable option for brands and businesses that want to widen their reach and presence within the social space. While there’s no doubt that this newest of the social networking platforms is powerful, […]

New .XXX Domains For Sale; Should You Buy Your Company’s Name?

Websites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in […]

4 Steps To A Successful QR Code Campaign

QR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help […]

Local Search: How It Impacts and How to Improve Results

Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities – […]

Content Marketing: Why Video Works

People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today. They’re going to watch 1.2 billion videos today. comScore reports that there are some 180 […]

URLs Are For Tracking. Cookies Are For Eating

Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their consumers. […]

Technology: Making Publishing More Social

My good friend and frequent collaborator Alex Greenwood is the author of Pilate’s Cross, a newly-published mystery novel. Alex comes from a long line of literary folks and literally has writing in his blood. In spite of the pressure that gives a guy who wants to write a book, he’s managed to produce one heck […]

Driving Sales Through Social Media

Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social media […]

Hauling My Way to Stardom

Teenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did […]

Creating Online Content is Like Buying a Lottery Ticket

Mike Volpe says creating online content is like buying a lottery ticket? HubSpot’s Mike Volpe has a great presentation about online marketing and website design. Mike Volpe delivers a pithy presentation on the business of online marketing and website design.  Volpe compares content generation for to buying a lottery ticket. Search engines are like the […]

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