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Posted by Shelly Kramer on June 21, 2012 · 45 Comments
ShareHow many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot! So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t. Let’s see… [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Tactics and Tips, Website Marketing · Tagged with avoid bad website design, bad website design, creating a website, digital marketing, how to create a good website, Online Marketing, prevent a bad website, website features to avoid, website tips, what kills a website, what to avoid when building a website
Posted by Shelly Kramer on May 2, 2012 · 7 Comments
ShareBy now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Online Marketing, Tactics and Tips · Tagged with b2b digital marketing strategy, b2b digital marketing tips, b2b social practices, best b2b marketing practices, best b2b social practices, content marketing, digital marketing, digital marketing resources, digital marketing tips, Online Marketing, social media today webinar, what b2b can learn from b2c
Posted by Katy Ryan Schamberger on December 15, 2011 · 5 Comments
ShareWhat exactly can Google+ do for your business? Since Google announced the availability of Google+ business pages, the site has emerged as a viable option for brands and businesses that want to widen their reach and presence within the social space. While there’s no doubt that this newest of the social networking platforms is powerful, [...]
Filed under Events / Training, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #focusgplus, business applications of google+, debra askanase, digital marketing tips, focus, Google+ business pages, Google+ for business, google+ roundtable discussion, Google+ training, how to use google+, how to use google+ for business, janet fouts, Online Marketing, online marketing tips, Shelly Kramer, social media tips, the seo of google+
Posted by Katy Ryan Schamberger on December 7, 2011 · 15 Comments
ShareWebsites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in [...]
Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Online Marketing, Tactics and Tips, Technology news · Tagged with .xxx domains, brand management, digital marketing, digital marketing tactics, Google alerts, ICM registry, marketing strategy, Online Marketing, online marketing tips, online reputation management, reputation management, should you buy your .xxx domain, technology news
Posted by Katy Ryan Schamberger on November 28, 2011 · 10 Comments
ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tools, Online Marketing, Tactics and Tips · Tagged with creative ways to use QR codes, digital marketing, how to create a successful QR code campaign, how to use QR codes, innovative QR code use, Online Marketing, QR code campaign, QR code marketing, QR code research, QR codes, QR user statistics, use QR codes successfully, what are QR codes
Posted by Shelly Kramer on September 6, 2011 · 3 Comments
Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing, Strategies and Tactics, Website Marketing · Tagged with best practices for local search, Google, how local search impacts business, local search, Online Marketing, online marketing success, online reviews, search engine marketing, search engine optimization
Posted by Shelly Kramer on April 5, 2011 · 5 Comments
Share People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today. They’re going to watch 1.2 billion videos today. comScore reports that there are some [...]
Filed under Content Marketing, Email Marketing, Featured Articles, marketing, Online Marketing · Tagged with ComScore, content marketing, Dan Piech, digital marketing, Geoff Livingston, Get Seen, Google, marketing strategy, OMMA, Online Marketing, online video, Pixability, search engine marketing, search rankings, Steve Garfield, using video as part of marketing efforts, video content production, video for seo, video usage stats
Posted by Katherine Meyer on February 16, 2011 · 3 Comments
Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics
Posted by Shelly Kramer on November 21, 2010 · 6 Comments
Share My good friend and frequent collaborator Alex Greenwood is the author of Pilate’s Cross, a newly-published mystery novel. Alex comes from a long line of literary folks and literally has writing in his blood. In spite of the pressure that gives a guy who wants to write a book, he’s managed to produce one [...]
Filed under Featured Articles, Online Marketing, PR Strategy, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Alex Greenwood, Alexander G PR, book trailers, business book marketing, ebook marketing, ebooks, Online Marketing, Pilates Cross, publishing, publishing strategy, social media, Social Media Marketing
Posted by Katherine Meyer on October 22, 2010 · 16 Comments
Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson
Posted by Shelly Kramer on July 17, 2010 · 21 Comments
ShareTeenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube
Posted by Michelle Lamar on April 4, 2010 · Leave a Comment
ShareMike Volpe says creating online content is like buying a lottery ticket? HubSpot’s Mike Volpe has a great presentation about online marketing and website design. Mike Volpe delivers a pithy presentation on the business of online marketing and website design. Volpe compares content generation for to buying a lottery ticket. Search engines are like the [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
