BP-Top Kill Failed: Every Day, More of a PR Disaster

Posted by Shelly Kramer on May 30, 2010 · 8 Comments

Share You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history. MSNBC reported just this morning that the top kill [...]

Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter