You are here:
Home /
Blog / Archives for mobile marketing
Posted by Shelly Kramer on December 22, 2011 · 5 Comments
ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing · Tagged with content creation for mobile sites, content marketing for tablets, digital marketing, how many people are using tablets, mobile marketing, mobile marketing strategy, mobile marketing tips, mobile stats, tablet statistics, tablet usage, tablet usage statistics, what to consider for mobile content, why mobile marketing is important, why should marketers care about tablets
Posted by Shelly Kramer on August 9, 2011 · 9 Comments
Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]
Filed under Blog Marketing, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Website Marketing · Tagged with Jon Aston, Kansas City Marketing Agency, Kansas City mobile marketing, mobile, mobile marketing, mobile technology, Strangeloop, web design, website conversions, website design best practices, website load time
Posted by Katherine Meyer on August 8, 2011 · 2 Comments
ShareWhether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly, CEO of QR Arts, laud these 2D barcodes as “…an opportunity to turn a [...]
Filed under Apps, Featured Articles, Free Resources, marketing, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Tactics and Tips · Tagged with free QR code generators, Kansas City mobile marketing, marketing, mobile apps, mobile marketing, mobile strategy, mobile technology, QR Arts, QR code best practices, QR codes, ZXing Project
Posted by Shelly Kramer on May 30, 2011 · 1 Comment
Share I travel. A lot. And when I find tricks, tools and apps that make it easier for me, I’m all for them. I’m also immersed in the world of mobile marketing, so looking at what others are doing in the space is always at the top of my list. And when I’m stuck in [...]
Posted by Shelly Kramer on May 9, 2011 · 5 Comments
Share I spent the last 10 days vacationing in various parts of California. And because of location-based mobile search technology and the power of online communities, my taste buds – and those of my family – were titillated multiple times each day. For those of you who know me, you’re aware that I pretty much [...]
Filed under Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Online Marketing · Tagged with Charlie Wollburg, Foursquare, location based marketing, location based mobile search, location based technology, maximizing local search, Miguel's Cantina, mobile, mobile marketing, mobile search, twitter, Yelp
Posted by Katherine Meyer on April 27, 2011 · 7 Comments
Share I go to a ton of concerts and movies, and I also travel a fair amount. And mobile technology – specifically, mobile ticketing, is changing the way I interact with the vendors from whom I purchase tickets. What about you? Without a doubt, mobile technology has changed the way consumers interact with brands. In [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing · Tagged with mobile, mobile apps, mobile marketing, mobile technology, mobile ticketing, mobile trends, mobile usage, mobile web, SmartPhones
Posted by Shelly Kramer on April 21, 2011 · 4 Comments
Share It’s no secret that mobile communications and mobile/social integration are the next big frontiers when it comes to the worlds of technology and marketing. Wait – that’s a misstatement – they’re not next, they are NOW. We talk a lot about the mobile web and how critical it is for businesses to understand the [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Strategies and Tactics · Tagged with Edison, marketing to teens, mobile, mobile marketing, mobile stats, mobile technology, mobile trends, mobile web, mobile websites best practices, mobilemarketing, Square, teens, teens and mobile
Posted by Shelly Kramer on March 10, 2011 · 27 Comments
Share Is your website mobile friendly? If not, let’s not beat around the bush – what exactly are you waiting for? Think about your own behavior in the past year – how many times have you accessed a website from your Smart Phone? And how many times have you been frustrated when you couldn’t read [...]
Filed under Featured Articles, marketing, Marketing Tools, Mobile and Location Based Marketing · Tagged with apps, mobile agency, mobile apps, mobile compatibility, mobile marketing, mobile website best practices, mobile websites, QR codes, top mobile agency, top mobile agency in kansas city
Posted by Katherine Meyer on February 16, 2011 · 3 Comments
Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics
Posted by Shelly Kramer on February 11, 2011 · 4 Comments
Share Mobile apps are all the rage. But marketing a mobile app is just as important as developing it. Statistics show that downloading an app and using an app repeatedly are two different things. Venture Beat reports that a whopping 26% of users download an app, then use it once. Yes, that’s right – once. [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Uncategorized · Tagged with app marketing, mobile, mobile app marketing, mobile app usage, mobile apps, mobile marketing, mobile usage, mobileapps, Venture Beat
Posted by Shelly Kramer on March 31, 2010 · 25 Comments
ShareDear Competitor, I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
Posted by Shelly Kramer on January 19, 2010 · 4 Comments
ShareLooking over photographs from Port-au-Prince showing in graphic detail the devastation in Haiti is gut-wrenchingly sad. It literally makes me want to pack a bag and head over there and help. Since that’s not possible, I’ve donated money, gathered items to take to UPS to ship over there, and done all I can to help [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
