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Posted by Katherine Meyer on November 17, 2011 · 12 Comments
Share We write about the importance of mobile websites for businesses on a regular basis and every time I think I can’t be surprised by the fact that a business doesn’t have a mobile website, someone proves me wrong. This time, it was AT&T. You know – only one of the biggest suppliers of mobile [...]
Filed under Featured Articles, Mobile and Location Based Marketing, Website Marketing · Tagged with ATT, m-commerce, mobile apps, mobile best practices, mobile compatibility, mobile strategy, mobile technology, mobile websites, Sprint, T-Mobile, user experience, Verizon
Posted by Katherine Meyer on September 28, 2011 · 15 Comments
Share Retro photo apps are all the rage. And for good reason. Fact: People love sharing pictures online. There are over 200 million photos uploaded to Facebook per day, which means there are more than 6 billion uploads per month. Much to the chagrin of digital camera makers, smartphones are becoming more and more ubiquitous [...]
Posted by Katherine Meyer on August 8, 2011 · 2 Comments
ShareWhether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly, CEO of QR Arts, laud these 2D barcodes as “…an opportunity to turn a [...]
Filed under Apps, Featured Articles, Free Resources, marketing, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Tactics and Tips · Tagged with free QR code generators, Kansas City mobile marketing, marketing, mobile apps, mobile marketing, mobile strategy, mobile technology, QR Arts, QR code best practices, QR codes, ZXing Project
Posted by Katherine Meyer on July 21, 2011 · 2 Comments
Share Instagram has been an absolute hit with mobile users. Launched in October 2010, Instagram quickly added 1 million users in a mere two months after their app launched. Now nine months into their existence, Instagram has 5 million users that have uploaded nearly 100 million photos. To put it in perspective – it took [...]
Posted by Shelly Kramer on May 30, 2011 · 1 Comment
Share I travel. A lot. And when I find tricks, tools and apps that make it easier for me, I’m all for them. I’m also immersed in the world of mobile marketing, so looking at what others are doing in the space is always at the top of my list. And when I’m stuck in [...]
Posted by Katherine Meyer on April 27, 2011 · 7 Comments
Share I go to a ton of concerts and movies, and I also travel a fair amount. And mobile technology – specifically, mobile ticketing, is changing the way I interact with the vendors from whom I purchase tickets. What about you? Without a doubt, mobile technology has changed the way consumers interact with brands. In [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing · Tagged with mobile, mobile apps, mobile marketing, mobile technology, mobile ticketing, mobile trends, mobile usage, mobile web, SmartPhones
Posted by Shelly Kramer on March 10, 2011 · 29 Comments
Share Is your website mobile friendly? If not, let’s not beat around the bush – what exactly are you waiting for? Think about your own behavior in the past year – how many times have you accessed a website from your Smart Phone? And how many times have you been frustrated when you couldn’t read [...]
Filed under Featured Articles, marketing, Marketing Tools, Mobile and Location Based Marketing · Tagged with apps, mobile agency, mobile apps, mobile compatibility, mobile marketing, mobile website best practices, mobile websites, QR codes, top mobile agency, top mobile agency in kansas city
Posted by Katherine Meyer on February 16, 2011 · 3 Comments
Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics
Posted by Shelly Kramer on February 11, 2011 · 5 Comments
Share Mobile apps are all the rage. But marketing a mobile app is just as important as developing it. Statistics show that downloading an app and using an app repeatedly are two different things. Venture Beat reports that a whopping 26% of users download an app, then use it once. Yes, that’s right – once. [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Uncategorized · Tagged with app marketing, mobile, mobile app marketing, mobile app usage, mobile apps, mobile marketing, mobile usage, mobileapps, Venture Beat