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Posted by Shelly Kramer on October 28, 2010 · 14 Comments
Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter
Posted by Michelle Lamar on August 3, 2010 · 3 Comments
ShareGoogle has made it possible for you to sign in to more than one Google account at a time! According to Mashable, the Google multiple account sign-in feature has been tested for weeks but it is now publicly available. To turn this feature on, you need to go to the Google Accounts page and enable [...]
Posted by Michelle Lamar on July 3, 2010 · 1 Comment
ShareHappy 4th of July weekend! In honor of “America’s Birthday” we’re doing a 4th of July link fest for your reading pleasure. First of all, I have to brag on my partner in crime, the fabulous Shelly Kramer. Did you know she has a margarita named after her? THAT is rock star cool, especially if [...]
Filed under Blog Marketing, Consumer Behavior, Featured Articles · Tagged with 4th of July, Business Insider, Cozi, David at the Dentist, Dr. Jon LaPook, Fouth of July, funny, Geeks, Geeky, Huffington Post, Kramerita, Live Simply, Margarita, Mashable, Shelly Kramer, Turning Point Recovery Services, twitter, You Tube
Posted by Michelle Lamar on May 16, 2010 · Leave a Comment
ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]
Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business
Posted by Michelle Lamar on May 15, 2010 · 2 Comments
ShareFor your weekend reading pleasure, here are a few of our favorite links of the week! My friend Jessica Gottlieb gave me the heads up about this nightmare video of little girls doing a very sexy dance. Go to Jessica Gottlieb’s blog to read the background on this story, if you haven’t seen it. The [...]
Filed under Featured Articles · Tagged with Alltop, Apple iPad, Cisco, Good Morning America, Guy Kawasaki, Holy Kaw, iPad, Jessica Gottlieb, marketing, Mashable, research, Sexy Single Ladies video, TLC, Toddlers & Tiaras, twitter, web, WebEx
Posted by Shelly Kramer on April 28, 2010 · 6 Comments
Share We Can’t Rewind, We’ve Gone Too Far I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it? Online video viewing is on the rise and it’s [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Buggles, ComScore, content production, facebook, Hulu, Kansas City Marketing, Kansas City Small Business Marketing, Mashable, MediaPost, Rob Garner, video, video content production, Video Killed the Radio Star, youtube
Posted by Shelly Kramer on February 15, 2010 · 11 Comments
ShareDid you know that if you have more than 250 Facebook friends, you’re probably not seeing all of their updates in your news stream? Do you care? Do you want to see those updates? I love scrolling through my news stream on a daily basis and seeing what my pals all over the world are [...]
Posted by Shelly Kramer on February 15, 2010 · 8 Comments
ShareThe Twitter stream and all the national news is filled with posts about Kevin Smith and his smackdown at the hands of Southwest Airlines. “Too Fat To Fly” is the catchy headline that ABC News led with and the story’s been picked up by the Wall Street Journal, USA Today and is the talk of [...]
Filed under Featured Articles, Public Relations, Traditional Marketing · Tagged with ABC News, crisis plan, Kevin Smith, Mashable, social media, social media crisis plan, Southwest Air, SWA, USA Today, WSJ
Posted by Michelle Lamar on February 1, 2010 · 3 Comments
ShareImogen Heap created a buzz at the Grammy Awards with her Twitter Dress. Imogen’s Twitter Dress had its own Twitter feed and displayed Twitter pics sent by fans in real-time using the hashtag #twitdress. The dress was cool but the fact that the dress exists is the big news! Mashable reported that Heap’s dress was [...]
Posted by Shelly Kramer on January 29, 2010 · 32 Comments
ShareI don’t care what you believe. Not when it comes to politics. Not when it comes to religion. Not when it comes to the issue of abortion. Not even when it comes to the issue of what color you should paint your house. You can vote, worship, abort or not – AND paint your house [...]
Posted by Shelly Kramer on January 19, 2010 · 4 Comments
ShareLooking over photographs from Port-au-Prince showing in graphic detail the devastation in Haiti is gut-wrenchingly sad. It literally makes me want to pack a bag and head over there and help. Since that’s not possible, I’ve donated money, gathered items to take to UPS to ship over there, and done all I can to help [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
