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Posted by Shelly Kramer on April 24, 2012 · 2 Comments
ShareGreat products solve problems. And great brand storytelling sells them. It’s a no-brainer: when you can market in such a way that customers quickly and easily see the problems your product or service solves, the chances of selling them are exponentially increased. It really is as easy as that. This is a conversation we have [...]
Filed under Branding / Identity, Business Intelligence, Content Strategy, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with brand story telling, brand storytelling, brand storytelling best practices, content marketing, content marketing best practices, Crop Ventures, CropVentures, marketing, Silicon Prairie, Silicon Prairie News, website content best practices
Posted by Michelle Mangen on February 27, 2012 · 16 Comments
ShareWhen you’re engaged in the business of social media marketing, tools that make life easier – like tools to help find specific Twitter users – can be extremely helpful. And if they’re free, so much the better. Earlier this year we wrote a post on 7 Free Twitter Keyword Research Tools that identified some of [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics · Tagged with find Twitter users in specific area, find Twitter users with bio keywords, free Twitter tools, marketing, niche Twitter followers, Twitter tools
Posted by Katherine Meyer on August 17, 2011 · 6 Comments
ShareIn our consumer-driven society, marketers continually look for opportunities to cut through the clutter and give their product a shining moment in the consumer’s eye. With digital gadgets more likely to be in consumer’s pockets and the increasing ease of collecting data on consumers, designers and marketers are rethinking these opportunities for engagement. What if, [...]
Posted by Katherine Meyer on August 8, 2011 · 2 Comments
ShareWhether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly, CEO of QR Arts, laud these 2D barcodes as “…an opportunity to turn a [...]
Filed under Apps, Featured Articles, Free Resources, marketing, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Tactics and Tips · Tagged with free QR code generators, Kansas City mobile marketing, marketing, mobile apps, mobile marketing, mobile strategy, mobile technology, QR Arts, QR code best practices, QR codes, ZXing Project
Posted by Katherine Meyer on June 21, 2011 · 2 Comments
Share Who can pass up a good pun, right? I’m probably one of the least fashionable people out there. However, even for the fashion-challenged like me, it’s likely that you’ve heard about TOMS Shoes. TOMS was formed by entrepreneur Blake Mycoskie in 2006 on the simple concept that by selling these comfortable, Argentinian-style shoes to [...]
Filed under Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, Uncategorized · Tagged with brand management, brand strategy, cause marketing, marketing, social responsibility, TOMS, TOMS eyewear line
Posted by Shelly Kramer on May 16, 2011 · 8 Comments
Share Social Bookmarking is definitely the “social” way to save your favorite sites/blog posts. However, equally as important, social bookmarking is an element of online content distribution – or content marketing – that’s an integral part of the process of driving brand awareness as well as traffic (and leads) back to your blog or website. [...]
Filed under Blog Marketing · Tagged with blog, blogging, business benefits of social bookmarking, business marketing, content, content marketing, content marketing strategy, Geoff Livingston, how to social bookmark, Kansas City Social Media, marketing, online content strategy, social bookmarking, social marketing, Social Media Marketing, socialmedia marketing
Posted by Katherine Meyer on February 16, 2011 · 3 Comments
Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics
Posted by Shelly Kramer on December 17, 2010 · 21 Comments
Share I discovered the “website” of Boone Oakley today quite by accident. Loved it so much that I had to stop what I was doing and write about it. You know the drill. Those interwebs – they’ll get you every time. For those of you who don’t know, I live in the “fly-over zone.” That [...]
Posted by Michelle Lamar on July 27, 2010 · 6 Comments
ShareShelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans. The Kansas City Chamber of Commerce offers a popular [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources · Tagged with American Express, American Express Open Forum, Business Advice, Business Brain Food, Business Owners, Chris Brogan, Geeks, Gregory Go, Guy Kawasaki, John Jantsch, Kansas City Chamber of Commerce, KC Chamber of Commerce, Linked In, marketing, Mary Ann Reilly, Michelle Thompson Dolberry, Open Forum, Shelly Kramer, Shira Levine, SlideShare, Small Business, small business marketing, Small Business Owners, Social Media ROI
Posted by Shelly Kramer on July 6, 2010 · 28 Comments
Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
Posted by Michelle Lamar on June 21, 2010 · 9 Comments
ShareWhat does Social Media and Blogging DO for my bottom line? Do you ever get this question from a client? We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies. It’s over on SlideShare and please feel free to download it or [...]
Filed under Blog Marketing, Branding / Identity, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with B2B, Blogs, marketing, SlideShare, social media, Social Media B2B, Social Media ROI
Posted by Shelly Kramer on May 21, 2010 · 8 Comments
Share Okay, I’m a dork. I know it. Admit it. Embrace it. And while I don’t watch a bunch of TV, I’m online constantly. Big surprise, I know. This Google TV announcement is awesome. And I know that Microsoft tried to do this and that Apple TV is out there, but I’ve never really paid [...]
Filed under Featured Articles, marketing · Tagged with content generation, design trends, Google, Google TV, marketing, Peanut Butter Jelly Song, Spice Girls, Spice Girls Wannabe, Technology, television, trends, TV, WildEarth, WildEarthTV
Posted by Michelle Lamar on May 15, 2010 · 2 Comments
ShareFor your weekend reading pleasure, here are a few of our favorite links of the week! My friend Jessica Gottlieb gave me the heads up about this nightmare video of little girls doing a very sexy dance. Go to Jessica Gottlieb’s blog to read the background on this story, if you haven’t seen it. The [...]
Filed under Featured Articles · Tagged with Alltop, Apple iPad, Cisco, Good Morning America, Guy Kawasaki, Holy Kaw, iPad, Jessica Gottlieb, marketing, Mashable, research, Sexy Single Ladies video, TLC, Toddlers & Tiaras, twitter, web, WebEx
Posted by Shelly Kramer on April 30, 2010 · 8 Comments
Share I’m in Chicago, hanging with my buddy Erika Napoletano, of Redheadwriting getting ready for Day 1 of Liz Strauss and Terry Starbucker’s signature event, SOBCon. For those of you who don’t really know what SOBCon is, rest assured, you’re not alone. I can’t tell you how many people I’ve run into during the course [...]
Filed under Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @redheadwriting, blogging, Erika Napoletano, Liz Strauss, marketing, SOBCon, social media, Terry Starbucker
Posted by Shelly Kramer on March 31, 2010 · 25 Comments
ShareDear Competitor, I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
