Free Resources for Business: American Express Open Forum

Shelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans.
The Kansas City Chamber of Commerce offers a popular educational [...]

Is Ugly The New Edgy?

I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in a [...]

Social Media Works: Why Social Media and Blogging Are Good for Your Bottom Line

What does Social Media and Blogging DO for my bottom line?
Do you ever get this question from a client?   We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies.  It’s over on SlideShare and please feel free to download it or [...]

Google TV – What It Means To Me

Okay, I’m a dork. I know it. Admit it. Embrace it. And while I don’t watch a bunch of TV, I’m online constantly. Big surprise, I know. This Google TV announcement is awesome. And I know that Microsoft tried to do this and that Apple TV is out there, but I’ve never really paid attention [...]

Week in Review: Family iPad, Happy Web, Guy Kawasaki and Sexy ‘Single Ladies’ Video

For your weekend reading pleasure, here are a few of our favorite links of the week!
My friend Jessica Gottlieb gave me the heads up about this nightmare video of little girls doing a very sexy dance.  Go to Jessica Gottlieb’s blog to read the background on this story, if you haven’t seen it.  The parents [...]

Why I’m At SOBCon

I’m in Chicago, hanging with my buddy Erika Napoletano, of Redheadwriting getting ready for Day 1 of Liz Strauss and Terry Starbucker’s signature event, SOBCon.
For those of you who don’t really know what SOBCon is, rest assured, you’re not alone. I can’t tell you how many people I’ve run into during the course [...]

Dear Competitor,

Dear Competitor,
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, [...]

Kansas Citians: Want to Grow Your Business? Get the Inside Scoop on Google

Kansas City marketers, business owners and social media evangelists have a the opportunity for an up close and personal insider’s glimpse into the workings of Google and how important it is to today’s business world. KC Small Business/Thinking Bigger Media Publications is bringing Doug Merrill, former CIO of Google, and author of Getting Organized [...]

Can’t We All Just Have Some Nachos?

I don’t care what you believe. Not when it comes to politics. Not when it comes to religion. Not when it comes to the issue of abortion. Not even when it comes to the issue of what color you should paint your house. You can vote, worship, abort or not – AND paint your house [...]

Time to Toss the Tatters

I was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]

Grammar – It Matters in Marketing

It Matters.
It’s Suppose To Matter. It Use To Matter. It Still Matters.
So, reading that tagline really makes you want to hire me, doesn’t it? Because, clearly, you know that I can’t spell. And clearly, you also know that I don’t care about accuracy.
Wow! Sure makes me want to hire someone. An agency. A freelancer. [...]