KC Marketers: Turn Insights And Best Practices Into Action

Data collection and analysis are both critical when it comes to refining and improving your marketing strategy. Yet acting on the information you’ve gathered isn’t always easy—and if you’re struggling with that dilemma (and are in the Kansas City area), make sure to join BMA KC at next week’s lunch and learn, featuring Roberta O’Keith […]

Last Chance to Hear Emerson CMO Kathy Button Bell in KC

If you’re a B2B marketer in the Kansas City area, make plans to join the local chapter of the Business Marketing Association for the next session in the B2B Marketing Leaders Series featuring Emerson CMO Kathy Button Bell. During the presentation, to be held from 11:15 a.m. to 1 p.m. on April 17 at the […]

6 Ways B2Bs Can Win With Facebook Contests

Anyone who pays any attention to what’s happening in the world of social media is probably aware that of Facebook’s 1 billion+ users, half of them log in every day. Many of them are in search of updates from people they have personal connections with, but a chunk of them are also checking in with […]

Injecting Fun Into Marketing Can Produce Great Results

People love a good laugh. And when it comes to adding humor to your marketing strategy, sometimes having a little fun can produce some amazing benefits. Whether a silly office joke or a Seinfeld episode, people respond positively to the lighthearted parts of life. Here are some of our favorite laughable moments and some of […]

People Are Talking About Your Brand [And Not In A Survey]

I recently read an excellent blog post titled The Consumer Survey is Dead by Sam Fiorella, which was published about the same time I participated in a #CXO Twitter chat regarding customer surveys. I left comments with a common theme in both venues: Surveys require consumers to opt-in to a TASK you give them in […]

The ROI Case for Building a Fiercely Loyal Community

I know you may be thinking “Why do I need to read about the case for building a community? Everyone already knows it’s the latest and greatest marketing trend.” Which is precisely my point. If all the community building going on right now is only based on the fact that it’s a marketing trend, it’s […]

5 Marketing Techniques Inspired by Moms

There’s no doubt moms have some finely tuned instincts when it comes to surviving and thriving in the role. Whether a stay-at-home or working mom, every day brings a new set of challenges and requires quick thinking and on-the-spot problem solving. As a mom of four, I’ve learned that some situations call for planning–while others […]

Why Variable Data Printing is the Future

Ask just about any marketing strategist, printer and most businesses what’s in store for the future and those in the know will say their focus is on data, data mining and CRM systems.  And in the printing industry we’ll tell you that having data allows you to personalize through variable data printing, which is a very big […]

How To Effectively Market To Mom Bloggers

We work with mom bloggers a lot, and we also train agencies and brands how to most effectively work with mom bloggers as part of their integrated marketing campaigns. So when I saw this post by my friend Linda Sellers, I knew it had to be shared here. Without further ado, here’s my smart friend, […]

6 Surefire Ways to Learn and Follow Industry Trends

As a marketer, I’ve been tasked with promoting products and services I know nothing about. And that’s how I developed this list of six quick and easy ways to expedite the learning process and follow industry trends in an industry I’m just learning about. No doubt you know what I’m talking about. You work at […]

Mobile Payment: Consumers Dream. If Only They Knew

Mobile device usage is on the upswing, but that’s not news. And recent data that shows mobile payments are on the rise really shouldn’t be news, either. More and more consumers are opting to tap into their omnipresent devices for mobile payment solutions to make life easier and more convenient For instance, I pay my […]

Mobile Marketing: Understanding How People Use Smartphones

Mobile is huge—and getting bigger by the day. You’ve likely implemented—or are at least planning—a mobile marketing strategy as part of your overall integrated marketing strategy. Right? And what’s even more critical is to understand which of your consumers are using mobile technology like smartphones, and even more importantly, how they’re using that technology to […]

Writing, the Marketing Cornerstone

Every CMO wants to figure out integrated multichannel marketing in the digital era. Trying to understand how the different disciplines fit together forces a new level of knowledge. In the end, writing ties them all together. Whether you work in advertising, PR, interactive, social, direct or simply general marketing, you must write. Our new book […]

Marketing Strategy: Channeling The Power Of Purpose

Given today’s proliferation of digital channels, traditional marketing practices no longer apply when it comes to creating a marketing strategy, regardless of your industry. Eduardo Conrado, senior vice president and Chief Marketing Officer for Motorola Solutions, has seen this sort of marketing transformation firsthand. During yesterday’s BMA-KC luncheon, Eduardo talked about the division of Motorola […]

Growing A Business? 6 Reasons You Need This Book

It seems everyone and their brother has a book these days. And as a result, it’s no wonder that picking which industry tomes you should add to your reading list is downright daunting. If you ordered them all and tried to read half of them, you wouldn’t get anything done. The good news? That’s where […]

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