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You are here: Home / Blog / Archives for marketing strategy

Is Ugly The New Edgy?

Posted by on July 6, 2010 · 28 Comments 

Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]

Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with , , , , , , , ,

It Is, Apparently, OKAY to be GAY. But Only In France.

Posted by on June 15, 2010 · 13 Comments 

Share As I trolled through this morning’s news, I stumbled upon a Chicago Tribune interview of Don Thompson, the guy who took over as McDonald’s No. 2 and COO this past January. McDonald’s has chugged right along during the course of the last few years, in spite of the economy that managed to take so [...]

Filed under Featured Articles, marketing, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with , , , , , , , , , , , , ,

Nike’s Giant Golden Balls

Posted by on April 9, 2010 · 20 Comments 

ShareThe Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance. The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the [...]

Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with , , , , , , , , , , , , , , , , ,

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