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Posted by Katy Ryan Schamberger on December 7, 2011 · 14 Comments
ShareWebsites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in [...]
Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Online Marketing, Tactics and Tips, Technology news · Tagged with .xxx domains, brand management, digital marketing, digital marketing tactics, Google alerts, ICM registry, marketing strategy, Online Marketing, online marketing tips, online reputation management, reputation management, should you buy your .xxx domain, technology news
Posted by Shelly Kramer on October 19, 2011 · 4 Comments
Share I discovered this video the other morning because a friend read it on a blog, then shared it (thank you @MillerCan). As someone who spends a fair amount of time focused on helping clients develop marketing strategies, this particularly resonated. It also reinforces, once again, my ongoing love affair with the Internet and the [...]
Filed under Branding / Identity, Featured Articles, marketing, marketing plan, Online Marketing · Tagged with A Whole New Mind, brand strategy, Clare Booth Luce and JFK, Daniel Pink, Drive, how to develop a marketing strategy, Kansas City Marketing, marketing strategy
Posted by Shelly Kramer on April 5, 2011 · 5 Comments
Share People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today. They’re going to watch 1.2 billion videos today. comScore reports that there are some [...]
Filed under Content Marketing, Email Marketing, Featured Articles, marketing, Online Marketing · Tagged with ComScore, content marketing, Dan Piech, digital marketing, Geoff Livingston, Get Seen, Google, marketing strategy, OMMA, Online Marketing, online video, Pixability, search engine marketing, search rankings, Steve Garfield, using video as part of marketing efforts, video content production, video for seo, video usage stats
Posted by Shelly Kramer on January 4, 2011 · 3 Comments
Share This is a guest post written by Meg Fowler. She’s amazing. And shared these thoughts in a Facebook group. I liked them so much that I asked her to share them here – in a guest post. I think she’s onto something. I’ll bet you will, too. Common Sense I think my big push [...]
Posted by Shelly Kramer on December 30, 2010 · 29 Comments
Share I stopped at a local eyeglass shop this afternoon to begin the arduous process of shopping for new specs. There was really no time for this indulgence in an already busy day packed with wall-to-wall meetings, but I felt like stopping, so I did. This was a relatively new neighborhood store and one I’d [...]
Posted by Shelly Kramer on December 1, 2010 · 8 Comments
Share Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – [...]
Filed under Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics · Tagged with @redheadwriting, Danny Sullivan, Erika Napoletano, Gini Dietrich, Kansas City Marketing Agency, Lisa Barone, Lyle Hawkins, marketing strategy, Mike Belasco, search engine marketing, search engine optimization, seo, seo for business, seo strategies, Shelly Kramer, small business marketing, small business marketing consulting, small business seo, Travis Wright
Posted by Shelly Kramer on October 23, 2010 · 10 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Katherine Meyer on October 22, 2010 · 16 Comments
Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson
Posted by Shelly Kramer on September 21, 2010 · 5 Comments
Share I’m addicted to OK Go, I’ll just admit that right up front. I like their music, I like their movies, I like their style. Oh, and I love the marketing magic they so adeptly employ. Yesterday, when I saw that they were releasing their new song, I scooted over to YouTube to check it [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with animal rescue, ASPCA, cause marketing, Jay Leno, Liz Strauss, marketing strategy, New York Magazine, OK Go, Rube Goldberg, Rube Goldberg machine, Social Media Marketing, socialmedia, twitter, viral video, youtube
Posted by Shelly Kramer on September 20, 2010 · 16 Comments
Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save
Posted by Shelly Kramer on September 10, 2010 · 9 Comments
Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan
Posted by Shelly Kramer on September 3, 2010 · 6 Comments
Share I love it when my smart friends agree to write guests posts for the V3 blog. This one is from Jamie Turner, Chief Content Officer at the 60 Second Marketer. The Internet is packed with tips on how to use Twitter, how to supercharge LinkedIn, and how to get the most from Facebook. They’re [...]
Filed under Branding / Identity, Featured Articles, marketing, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with 60 Second Marketer, Chris Ware, Fortune 500, Jamie Turner, marketing consulting, marketing strategy, social media, Social Media Marketing, social media strategy, socialmedia
Posted by Michelle Lamar on August 1, 2010 · 3 Comments
ShareSubway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media. Subway has [...]
Filed under Branding / Identity, marketing, Pop Culture and Current Events · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Shelly Kramer on July 13, 2010 · 1 Comment
Share George Steinbrenner passed today. As a NY girl who grew up with a dad that lived and breathed baseball, and for Yankees fans the world over, it’s a sad day. And for the record, my dad is a diehard Mets fan, but that doesn’t make Steinbrenner any less of a force in my childhood. [...]
Filed under Featured Articles, Marketing Tips, Pop Culture and Current Events, Strategies and Tactics · Tagged with business strategy, Dave Winfield, ESPN, George Steinbrenner, Kansas City Marketing Agency, Kansas City Small Business Marketing, marketing strategy, New York Yankees, NY Daily News, NY Times, NY Yankees, Seinfeld, small business marketing strategy, small business success, Steinbrenner, Washington Post, winning strategies, Yankees
Posted by Shelly Kramer on July 6, 2010 · 28 Comments
Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
