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Posted by Shelly Kramer on April 12, 2013 · Leave a Comment
ShareIf you’re a B2B marketer in the Kansas City area, make plans to join the local chapter of the Business Marketing Association for the next session in the B2B Marketing Leaders Series featuring Emerson CMO Kathy Button Bell. During the presentation, to be held from 11:15 a.m. to 1 p.m. on April 17 at the [...]
Filed under Business Intelligence, Digital Marketing, Events / Training, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with b2b marketing events, b2b marketing events kansas city, b2b marketing leaders series, b2b marketing resources, b2b marketing strategy, bma kansas city, kathy button bell emerson, marketing strategy, marketing tips, the smart difference: becoming the agents of change in a social world
Posted by Shelly Kramer on June 27, 2012 · 20 Comments
ShareMobile is huge—and getting bigger by the day. You’ve likely implemented—or are at least planning—a mobile marketing strategy as part of your overall integrated marketing strategy. Right? And what’s even more critical is to understand which of your consumers are using mobile technology like smartphones, and even more importantly, how they’re using that technology to [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, marketing plan, Mobile and Location Based Marketing, Tactics and Tips · Tagged with creating a mobile marketing strategy, digital marketing, effective mobile marketing, facebook influences purchase decisions, how people use smartphones, marketing research, marketing strategy, marketing tips, mobile as the first screen, mobile marketing strategy, smartphone research, smartphone usage, smartphone use statistics, smartphone users and purchase decisions, the first screen, the smartphone consumer 2012, tom webster
ShareGiven today’s proliferation of digital channels, traditional marketing practices no longer apply when it comes to creating a marketing strategy, regardless of your industry. Eduardo Conrado, senior vice president and Chief Marketing Officer for Motorola Solutions, has seen this sort of marketing transformation firsthand. During yesterday’s BMA-KC luncheon, Eduardo talked about the division of Motorola [...]
Filed under Branding / Identity, Business Intelligence, Featured Articles, marketing, marketing plan, Marketing Tips, Tactics and Tips · Tagged with bma-kc, branding and identity, creating a marketing strategy, eduardo conrado, evolution of four p's of marketing, four p's of marketing, marketing strategy, marketing tips, motorola solutions, purpose-driven marketing, rebranding, successful marketing case studies
Posted by Katy Ryan Schamberger on December 7, 2011 · 15 Comments
ShareWebsites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in [...]
Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Online Marketing, Tactics and Tips, Technology news · Tagged with .xxx domains, brand management, digital marketing, digital marketing tactics, Google alerts, ICM registry, marketing strategy, Online Marketing, online marketing tips, online reputation management, reputation management, should you buy your .xxx domain, technology news
Posted by Shelly Kramer on October 19, 2011 · 5 Comments
Share I discovered this video the other morning because a friend read it on a blog, then shared it (thank you @MillerCan). As someone who spends a fair amount of time focused on helping clients develop marketing strategies, this particularly resonated. It also reinforces, once again, my ongoing love affair with the Internet and the [...]
Filed under Branding / Identity, Featured Articles, marketing, marketing plan, Online Marketing · Tagged with A Whole New Mind, brand strategy, Clare Booth Luce and JFK, Daniel Pink, Drive, how to develop a marketing strategy, Kansas City Marketing, marketing strategy
Posted by Shelly Kramer on April 5, 2011 · 5 Comments
Share People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today. They’re going to watch 1.2 billion videos today. comScore reports that there are some [...]
Filed under Content Marketing, Email Marketing, Featured Articles, marketing, Online Marketing · Tagged with ComScore, content marketing, Dan Piech, digital marketing, Geoff Livingston, Get Seen, Google, marketing strategy, OMMA, Online Marketing, online video, Pixability, search engine marketing, search rankings, Steve Garfield, using video as part of marketing efforts, video content production, video for seo, video usage stats
Posted by Shelly Kramer on January 4, 2011 · 3 Comments
Share This is a guest post written by Meg Fowler. She’s amazing. And shared these thoughts in a Facebook group. I liked them so much that I asked her to share them here – in a guest post. I think she’s onto something. I’ll bet you will, too. Common Sense I think my big push [...]
Posted by Shelly Kramer on December 30, 2010 · 29 Comments
Share I stopped at a local eyeglass shop this afternoon to begin the arduous process of shopping for new specs. There was really no time for this indulgence in an already busy day packed with wall-to-wall meetings, but I felt like stopping, so I did. This was a relatively new neighborhood store and one I’d [...]
Posted by Shelly Kramer on December 1, 2010 · 8 Comments
Share Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – [...]
Filed under Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics · Tagged with @redheadwriting, Danny Sullivan, Erika Napoletano, Gini Dietrich, Kansas City Marketing Agency, Lisa Barone, Lyle Hawkins, marketing strategy, Mike Belasco, search engine marketing, search engine optimization, seo, seo for business, seo strategies, Shelly Kramer, small business marketing, small business marketing consulting, small business seo, Travis Wright
Posted by Shelly Kramer on October 23, 2010 · 13 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Katherine Meyer on October 22, 2010 · 16 Comments
Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson
Posted by Shelly Kramer on September 21, 2010 · 5 Comments
Share I’m addicted to OK Go, I’ll just admit that right up front. I like their music, I like their movies, I like their style. Oh, and I love the marketing magic they so adeptly employ. Yesterday, when I saw that they were releasing their new song, I scooted over to YouTube to check it [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with animal rescue, ASPCA, cause marketing, Jay Leno, Liz Strauss, marketing strategy, New York Magazine, OK Go, Rube Goldberg, Rube Goldberg machine, Social Media Marketing, socialmedia, twitter, viral video, youtube
Posted by Shelly Kramer on September 20, 2010 · 16 Comments
Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save
Posted by Shelly Kramer on September 10, 2010 · 9 Comments
Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan
Posted by Shelly Kramer on September 3, 2010 · 6 Comments
Share I love it when my smart friends agree to write guests posts for the V3 blog. This one is from Jamie Turner, Chief Content Officer at the 60 Second Marketer. The Internet is packed with tips on how to use Twitter, how to supercharge LinkedIn, and how to get the most from Facebook. They’re [...]
Filed under Branding / Identity, Featured Articles, marketing, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with 60 Second Marketer, Chris Ware, Fortune 500, Jamie Turner, marketing consulting, marketing strategy, social media, Social Media Marketing, social media strategy, socialmedia
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
