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Posted by Shelly Kramer on August 13, 2010 · 11 Comments
ShareJust because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Foursquare, Google Places, Gowalla, Kansas City Marketing Consulting, Kansas City SEO, Kansas City Small Business Marketing, Kansas City Social Media, local search, local SEO, Michelle Lamar, Shelly Kramer
Posted by Shelly Kramer on August 11, 2010 · 5 Comments
Share I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on July 29, 2010 · 9 Comments
Share I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #140Conf, digital content, Get Seen, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media Marketing, online video, Shelly Kramer, Steve Garfield, video blogging, vlogging, vlogging tips and tactics
Posted by Shelly Kramer on July 13, 2010 · 1 Comment
Share George Steinbrenner passed today. As a NY girl who grew up with a dad that lived and breathed baseball, and for Yankees fans the world over, it’s a sad day. And for the record, my dad is a diehard Mets fan, but that doesn’t make Steinbrenner any less of a force in my childhood. [...]
Filed under Featured Articles, Marketing Tips, Pop Culture and Current Events, Strategies and Tactics · Tagged with business strategy, Dave Winfield, ESPN, George Steinbrenner, Kansas City Marketing Agency, Kansas City Small Business Marketing, marketing strategy, New York Yankees, NY Daily News, NY Times, NY Yankees, Seinfeld, small business marketing strategy, small business success, Steinbrenner, Washington Post, winning strategies, Yankees
Posted by Shelly Kramer on July 8, 2010 · 46 Comments
Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]
Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp
Posted by Shelly Kramer on June 27, 2010 · 10 Comments
Share I love information. I’ll admit it. I’m an addict and a user. My mother, God love her, routinely clips articles from the daily newspaper that she thinks I’ll find interesting and mails them to me from her idyllic home in south Florida. Sometimes she even sends me crossword puzzles that she’s clipped, copied, and [...]
Filed under Featured Articles · Tagged with Adobe, Apple, Bayona, BP Oil Spill, Bravo, Bravo Top Chef Masters, CNN, Diesel cam, Exxon Valdez, facebook, Gizmodo, Google HTML5, Gulf Oil Spill, InfoWorld, integrated experience design, iPhone 4, iPhone 4 reviews, Kansas City interactive design, Kansas City Marketing, Kansas City Small Business Marketing, Kansas City Social Media, Michelle Lamar, Raining Oil in Louisiana, Susan Spicer, T2, T2+Back Alley, Twilight, Twilight Eclipse, Twilight Saga
Posted by Shelly Kramer on June 9, 2010 · 5 Comments
Share Then don’t miss an opportunity to get some advice from America’s leading small business management expert, Jane Applegate. Applegate is coming to Kansas City on Wednesday, June 23 as part of my friend, Kelly Scanlon and her Thinking Bigger Business Media’s Thinking Bigger Business Speaker Series. She’s the author of four books on small [...]
Filed under Featured Articles, Marketing Tips, Online Marketing, Traditional Marketing · Tagged with I Think Bigger, Jane Applegate, Kansas City Marketing Agency, Kansas City Small Business, Kansas City Small Business Marketing, Kansas City Social Media Agency, Kelly Scanlon, Small Business TV, Thinking Bigger Business Media, Thinking Bigger Business Speaker Series
Posted by Shelly Kramer on May 17, 2010 · 12 Comments
ShareMy team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly. Sometimes I suspect they skeptically regard us as just another bunch of people with [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics · Tagged with digital marketing, Gary Hayes, integrated marketing, Kansas City Marketing Agency, Kansas City Small Business Marketing, small business marketing, social media, stats, strategy
Posted by Shelly Kramer on April 28, 2010 · 6 Comments
Share We Can’t Rewind, We’ve Gone Too Far I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it? Online video viewing is on the rise and it’s [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Buggles, ComScore, content production, facebook, Hulu, Kansas City Marketing, Kansas City Small Business Marketing, Mashable, MediaPost, Rob Garner, video, video content production, Video Killed the Radio Star, youtube
Posted by Shelly Kramer on March 31, 2010 · 25 Comments
ShareDear Competitor, I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
