2 Simple Steps to Brilliant Marketing Strategy

Posted by Shelly Kramer on October 19, 2011 · 4 Comments

Share I discovered this video the other morning because a friend read it on a blog, then shared it (thank you @MillerCan). As someone who spends a fair amount of time focused on helping clients develop marketing strategies, this particularly resonated. It also reinforces, once again, my ongoing love affair with the Internet and the [...]

Filed under Branding / Identity, Featured Articles, marketing, marketing plan, Online Marketing · Tagged with A Whole New Mind, brand strategy, Clare Booth Luce and JFK, Daniel Pink, Drive, how to develop a marketing strategy, Kansas City Marketing, marketing strategy

Is Ugly The New Edgy?

Posted by Shelly Kramer on July 6, 2010 · 28 Comments

Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]

Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics

It’s Official: I’ve Become My Mother

Posted by Shelly Kramer on June 27, 2010 · 10 Comments

Share I love information. I’ll admit it. I’m an addict and a user. My mother, God love her, routinely clips articles from the daily newspaper that she thinks I’ll find interesting and mails them to me from her idyllic home in south Florida. Sometimes she even sends me crossword puzzles that she’s clipped, copied, and [...]

Filed under Featured Articles · Tagged with Adobe, Apple, Bayona, BP Oil Spill, Bravo, Bravo Top Chef Masters, CNN, Diesel cam, Exxon Valdez, facebook, Gizmodo, Google HTML5, Gulf Oil Spill, InfoWorld, integrated experience design, iPhone 4, iPhone 4 reviews, Kansas City interactive design, Kansas City Marketing, Kansas City Small Business Marketing, Kansas City Social Media, Michelle Lamar, Raining Oil in Louisiana, Susan Spicer, T2, T2+Back Alley, Twilight, Twilight Eclipse, Twilight Saga

Why Facebook’s Like Button Makes Me Swoon

Posted by Shelly Kramer on May 3, 2010 · 21 Comments

Share Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan. As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than [...]

Filed under Branding / Identity, Featured Articles, Online Marketing, Social Media Marketing · Tagged with Apple, ATT, facebook, Facebook Like Button, Facebook privacy, iPhone, Kansas City Marketing, Kansas City Social Media, real time search, search

Video Killed the Radio Star

Posted by Shelly Kramer on April 28, 2010 · 6 Comments

Share We Can’t Rewind, We’ve Gone Too Far I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it? Online video viewing is on the rise and it’s [...]

Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Buggles, ComScore, content production, facebook, Hulu, Kansas City Marketing, Kansas City Small Business Marketing, Mashable, MediaPost, Rob Garner, video, video content production, Video Killed the Radio Star, youtube