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Posted by Shelly Kramer on October 23, 2010 · 13 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Shelly Kramer on October 12, 2010 · 12 Comments
Share I’m doing a webinar series with my smart and sassy friend, Erika Napoletano, Head Redhead at Redhead Writing. And yes, we are the geeky girls you might not have paid attention to in high school. But all that’s changed now. We’ve got the goods. And how. And we’re partnering with our friends at iThinkBigger [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with Denver Marketing Consulting, Denver Social Media, Erika Napoletano, facebook, iThinkBigger, Kansas City Marketing Consulting, Kansas City Social Media, LinkedIn, Shelly Kramer, social media consulting, social media for business, socialmedia training, twitter
Posted by Penelope on September 24, 2010 · 3 Comments
ShareAside from techies, PR professionals have been some of the earliest adopters of social media. With newsrooms shrinking, the old mainstays of pitching (i.e. the dreaded press release, VNRs, e-mail pitches, phone calls etc.), have become increasingly less effective as stand alone tactics. Although tools like Cision and Vocus have proven to be great resources [...]
Filed under Featured Articles, Free Marketing Resources, Public Relations, Social Media Tips and Training · Tagged with free tools, Heather Whaling, journalism, Justin Goldsborough, Kansas City Marketing Consulting, Kansas City Social Media, Kellye Crane, pr, public relations, Public Relations Strategy, Sara Evans, social media, socialmedia, twitter, Twitter resources
Posted by Shelly Kramer on August 17, 2010 · 9 Comments
Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]
Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on August 13, 2010 · 11 Comments
ShareJust because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Foursquare, Google Places, Gowalla, Kansas City Marketing Consulting, Kansas City SEO, Kansas City Small Business Marketing, Kansas City Social Media, local search, local SEO, Michelle Lamar, Shelly Kramer
Posted by Shelly Kramer on August 11, 2010 · 5 Comments
Share I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on August 2, 2010 · 19 Comments
Share Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so [...]
Filed under Blog Marketing, Featured Articles, Marketing Tips, Social Media Tips and Training · Tagged with Brookside Organic Farmers Market, Farmers Market Hauls, haul videos, hauls, Kansas City Marketing Agency, Kansas City Marketing Consulting, Katherine Meyer, kris colvin, marketing consulting, online video, Shelly Kramer, video blogging, vlogging, youtube
Posted by Shelly Kramer on July 29, 2010 · 9 Comments
Share I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #140Conf, digital content, Get Seen, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media Marketing, online video, Shelly Kramer, Steve Garfield, video blogging, vlogging, vlogging tips and tactics
Posted by Shelly Kramer on July 17, 2010 · 21 Comments
ShareTeenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
