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Posted by Shelly Kramer on August 19, 2010 · 10 Comments
Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Shelly Kramer on August 17, 2010 · 9 Comments
Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]
Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on August 15, 2010 · 3 Comments
Share By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with Conan O'Brien, Jet Blue, Jet Blue guy, Jimmy Fallon, Kansas City Marketing Agency, Kansas City Social Media Agency, NBC, Shelly Kramer, socialmedia, Steven Slater, twitter
Posted by Shelly Kramer on August 11, 2010 · 5 Comments
Share I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on August 2, 2010 · 19 Comments
Share Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so [...]
Filed under Blog Marketing, Featured Articles, Marketing Tips, Social Media Tips and Training · Tagged with Brookside Organic Farmers Market, Farmers Market Hauls, haul videos, hauls, Kansas City Marketing Agency, Kansas City Marketing Consulting, Katherine Meyer, kris colvin, marketing consulting, online video, Shelly Kramer, video blogging, vlogging, youtube
Posted by Shelly Kramer on July 17, 2010 · 21 Comments
ShareTeenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube
Posted by Shelly Kramer on July 13, 2010 · 1 Comment
Share George Steinbrenner passed today. As a NY girl who grew up with a dad that lived and breathed baseball, and for Yankees fans the world over, it’s a sad day. And for the record, my dad is a diehard Mets fan, but that doesn’t make Steinbrenner any less of a force in my childhood. [...]
Filed under Featured Articles, Marketing Tips, Pop Culture and Current Events, Strategies and Tactics · Tagged with business strategy, Dave Winfield, ESPN, George Steinbrenner, Kansas City Marketing Agency, Kansas City Small Business Marketing, marketing strategy, New York Yankees, NY Daily News, NY Times, NY Yankees, Seinfeld, small business marketing strategy, small business success, Steinbrenner, Washington Post, winning strategies, Yankees
Posted by Shelly Kramer on July 8, 2010 · 46 Comments
Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]
Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp
Posted by Shelly Kramer on July 7, 2010 · 6 Comments
ShareLindsay Lohan sentenced to 90 days in jail. Isn’t it about time? Really. The girl is a mess — even her wackazoid parents shouldn’t dispute that. Notice that I say “shouldn’t” because they are so screwed up themselves that they have the audacity to even now be crying “no fair.” And, in reality, whether any [...]
Filed under Featured Articles, Pop Culture and Current Events · Tagged with addiction, alcoholic, Amy Winehouse Rehab, drug addict, Kansas City Marketing Agency, Kansas City Social Media Agency, Lindsay Lohan, outpatient addiction treatment, recovery, recovery services, Rehab
Posted by Shelly Kramer on July 7, 2010 · 8 Comments
Share Today’s children are our future. These wacky toddlers–the ones playing dress up and tee ball today–are the legacy that we collectively leave. We’re not responsible to our bosses, our clients or our neighbors–we’re really responsible, or we should be, to these children. And it just takes a few small changes, done at your own [...]
Posted by Shelly Kramer on July 6, 2010 · 28 Comments
Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
Posted by Shelly Kramer on June 18, 2010 · 4 Comments
ShareAnyone who knows me knows that I’m beyond sick about the BP oil spill, the worst environmental disaster the U.S. has ever experienced, and think (and rant) about it often. That said, sometimes a little humor in the face of tragedy goes a long way. This spot does just that. With 5+ million YouTube views [...]
Posted by Shelly Kramer on June 16, 2010 · 5 Comments
Share Yesterday’s airwaves were filled with the angst of eager Apple iPhone 4 enthusiasts over the massive cluster-you-know-what that the preorder day turned out to be. Both AT&T’s and Apple’s servers collapsed, there were reports of multiple incorrect orders, stores closing because they couldn’t handle the strain and — horror of all horrors — staffers [...]
Filed under Featured Articles, Ramblings · Tagged with Apple, Apple iPhone 4, ATT, Fox News, Gizmodo, iPad, iPad email addresses hacked, iPhone, Kansas City Marketing Agency, Kansas City Social Media Agency, Mark Schaefer, privacy, security breach, Yahoo News
Posted by Shelly Kramer on June 15, 2010 · 13 Comments
Share As I trolled through this morning’s news, I stumbled upon a Chicago Tribune interview of Don Thompson, the guy who took over as McDonald’s No. 2 and COO this past January. McDonald’s has chugged right along during the course of the last few years, in spite of the economy that managed to take so [...]
Filed under Featured Articles, marketing, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Bill O'Reilly, Chicago Tribune, David Ibsen, Don Thompson, Fox News, French Gay McDonalds Ad, Gay McDonalds Ad, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, McDonald's, New York Daily News, The Daily Casserole, youtube
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
