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Posted by Shelly Kramer on September 1, 2011 · 27 Comments
ShareSometimes, less is more–except when it’s not. And, when it comes to online marketing and lead generation. It seems like a no-brainer, but research from HubSpot reveals a simple truth: more content equals more traffic, and more traffic equals more leads. I don’t know any business that doesn’t want leads – which are essentially opportunities to [...]
Filed under Featured Articles, Tactics and Tips, Website Marketing · Tagged with best practices for website content, business leads from websites, company website tips, creating web content, digital marketing research, HubSpot, Kansas City internet marketing, Kansas City Marketing Agency, Kansas City online marketing, more content equals more leads, web user experience, website content, website marketing
Posted by Katherine Meyer on August 30, 2011 · 9 Comments
Share So you have a super cool website with great content, a simple and well organized structure, killer graphics and search engine optimized content? While all this is great, one of the most important things (aside from making sure your SEO is spot on) is your site load time. We cannot say it enough – check to make [...]
Filed under Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with best practices, Google Page Speed, Kansas City Marketing Agency, Kansas City web development, user experience, website best practices, website conversions, Website Design, website load time, website optimization, Website Optimization Analyzer
Posted by Shelly Kramer on August 9, 2011 · 9 Comments
Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]
Filed under Blog Marketing, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Website Marketing · Tagged with Jon Aston, Kansas City Marketing Agency, Kansas City mobile marketing, mobile, mobile marketing, mobile technology, Strangeloop, web design, website conversions, website design best practices, website load time
Posted by Shelly Kramer on June 13, 2011 · 2 Comments
Share It is with much fanfare and hoopla that the V3 team welcomes Sarah Nettels, a junior at the University of Kansas (Rock Chalk) as our Summer Intern. After going through what might have been the world’s easiest interviewing process, (which mostly entailed being tenacious and bugging me incessantly when I didn’t get back to [...]
Posted by Shelly Kramer on March 25, 2011 · 6 Comments
Share Something you should be considering for your marketing efforts, especially as they relate to your website: A/B testing. Sounds fancy, but it’s really just a little testing of your concepts – and some math. And, of course, spiffy tools. Oh, and did I mention that a little time spent testing can result in impressively [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, Website Marketing · Tagged with AB Testing, ab web testing, Click Density, Crazy Egg, Gini Dietrich, Google's Website Optimizer, HubSpot, Kansas City Marketing Agency, Kansas City web design, market research, Optimizely, Performable, website optimization, website performance, Whichsitewon
Posted by Shelly Kramer on December 17, 2010 · 21 Comments
Share I discovered the “website” of Boone Oakley today quite by accident. Loved it so much that I had to stop what I was doing and write about it. You know the drill. Those interwebs – they’ll get you every time. For those of you who don’t know, I live in the “fly-over zone.” That [...]
Posted by Shelly Kramer on December 1, 2010 · 8 Comments
Share Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – [...]
Filed under Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics · Tagged with @redheadwriting, Danny Sullivan, Erika Napoletano, Gini Dietrich, Kansas City Marketing Agency, Lisa Barone, Lyle Hawkins, marketing strategy, Mike Belasco, search engine marketing, search engine optimization, seo, seo for business, seo strategies, Shelly Kramer, small business marketing, small business marketing consulting, small business seo, Travis Wright
Posted by Shelly Kramer on October 23, 2010 · 13 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Michelle Lamar on October 14, 2010 · 13 Comments
SharePeople talk about “living life online” but even on the world wide web—there are still secrets. Human beings may have all the new tools and gadgets but many of the old hangups are alive and well. Addiction is still a topic that it is hard to find conversations about online. It makes sense. Most people [...]
Posted by Shelly Kramer on October 4, 2010 · 3 Comments
Share I discovered the brilliance that is Kendall Allen a few years ago. For me, her MediaPost content qualifies as ‘must read’ and it’s a good thing I live a few states away, because if I didn’t she’d have serious stalker issues . I’m a fangirl of the highest order and, although she’s a bona [...]
Filed under Featured Articles, marketing, Pop Culture and Current Events, Traditional Marketing · Tagged with ad agencies, AdAge, collaboration, design, GLSEN, Kansas City Marketing Agency, Kendall Allen, MediaPost, Shelly Kramer, The Big Ad Gig, The Google 5, Tyler Clementi
Posted by Shelly Kramer on September 27, 2010 · 25 Comments
Share I’m an occasional ranter. I’ll cop to that. And one of my most common rants is about lack of attention to detail. Little things. Like spelling. Punctuation. Grammar. You know the stuff. I am old. That is undeniable. But back in the day, we had teachers who drilled the importance of attention to detail [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Ramblings, Strategies and Tactics · Tagged with billboard, Blue Waters Group, Indiana, Indiana billboard, Kansas City Marketing Agency, Kansas City Social Media, South Bend, South Bend Schools, SouthBend.com, WANE, WBST
Posted by Shelly Kramer on September 12, 2010 · 6 Comments
Share I saw this campaign for breast cancer awareness at MediaBistro’s Ads of the World site and was stopped in my tracks. Following a read of Seth Godin’s blog post about interpreting criticism and how successful people rarely allow other people’s lack of imagination or ability to change impact their creativity made it an all [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Strategies and Tactics · Tagged with advertising, breast cancer, breast cancer awareness, breast cancer campaign, DDB Singapore, Kansas City Marketing Agency, MediaBistro, Seth Godin, Shelly Kramer
Posted by Shelly Kramer on August 24, 2010 · 19 Comments
Share Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself. Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently [...]
Posted by Shelly Kramer on August 22, 2010 · 12 Comments
Share Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views. It’s a brilliant [...]
Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube
Posted by Shelly Kramer on August 20, 2010 · 7 Comments
Share How about a smile? Surely, you’ve got that in you. I was doing some research today and ran across the It’s Time to Smile video of The Compliment Guys. It was shot by my client, Back Alley Films’ director Jesse Selwyn, for Kodak’s Brightside Tour in the fall of 2009. It made me smile. [...]
Filed under Featured Articles, Ramblings · Tagged with Brightside Tour, It's Time to Smile, Jesse Selwyn, Kansas City Marketing Agency, Kodak, Shelly Kramer, Stand Up to Cancer, T2 + Back Alley Films, The Compliment Guys, Up2 You + Me
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
