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Branding 101: Desire. Danger. Magic Sword.

Posted by Michelle Lamar on January 31, 2010 · View Comments 

Many successful brands have used a problem-solution approach to reach their customers.  But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz:

Stories aren’t just for campfires and school children: [...]

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