Groupon: Just Say NO to Ad Agencies

Posted by Shelly Kramer on September 20, 2010 · 16 Comments

Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]

Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save

iPhone 4 Disaster: From Bad to Epic

Posted by Shelly Kramer on June 16, 2010 · 5 Comments

Share Yesterday’s airwaves were filled with the angst of eager Apple iPhone 4 enthusiasts over the massive cluster-you-know-what that the preorder day turned out to be. Both AT&T’s and Apple’s servers collapsed, there were reports of multiple incorrect orders, stores closing because they couldn’t handle the strain and — horror of all horrors — staffers [...]

Filed under Featured Articles, Ramblings · Tagged with Apple, Apple iPhone 4, ATT, Fox News, Gizmodo, iPad, iPad email addresses hacked, iPhone, Kansas City Marketing Agency, Kansas City Social Media Agency, Mark Schaefer, privacy, security breach, Yahoo News

Why Facebook’s Like Button Makes Me Swoon

Posted by Shelly Kramer on May 3, 2010 · 21 Comments

Share Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan. As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than [...]

Filed under Branding / Identity, Featured Articles, Online Marketing, Social Media Marketing · Tagged with Apple, ATT, facebook, Facebook Like Button, Facebook privacy, iPhone, Kansas City Marketing, Kansas City Social Media, real time search, search

Text Message Do Overs? There’s An App for That

Posted by Shelly Kramer on March 1, 2010 · 1 Comment

Share It was only a matter of time until there was an app for stupidity. The new TigerText app, aptly named given the antics of the Cheetah of the Year, Tiger Woods, allows for the do-overage of embarrassing text messages. Praise Jesus. It’s about time. Clamoring for more info? Tired of regretting those embarrassing drunken [...]

Filed under Featured Articles, Ramblings · Tagged with Android, Apple, BlackBerry, iPhone, iPhone app, James Bond, text messaging, Tiger Woods, TigerText, Time