You are here:
Home /
Blog / Archives for integrated marketing
Posted by Shelly Kramer on September 6, 2012 · 3 Comments
ShareWe wrote earlier this week about moving beyond using Facebook for brand awareness and engagement and thinking about how to use Facebook for leads and sales. We manage a lot of brand pages and build communities for clients and so we see a lot of people doing a great job of that—and we see even [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook page performance, build a facebook community, create a successful facebook page, digital marketing, Facebook marketing, facebook marketing resources, facebook marketing tips, facebook page best practices, integrated marketing, Social Media Marketing
Posted by Shelly Kramer on August 3, 2012 · 9 Comments
ShareSocial business intelligence should play a large role in driving your integrated marketing strategy and your social business efforts. Still not sure what social intelligence is? Don’t worry, you’re not alone. Classic business intelligence delivers—and allows you to analyze–data from the inside out. Conversely, social business intelligence delivers real-time data that you can leverage for [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with Consumer Behavior, data and integrated marketing strategy, data gathering and analysis, how men and women talk about products, implementing social business intelligence, integrated marketing, integrated marketing strategy, social business intelligence, Social Media Marketing, understanding social business intelligence, understanding your audience
Posted by Shelly Kramer on July 22, 2012 · 5 Comments
ShareWelcome back for another week of the Best of the Web. This week a group of U.S. Marines stationed in Afganistan take “Call Me Maybe” to a whole new level, a 25-year-old drops a stink bomb on social media practitioners everywhere (and quite possibly her career prospects), cellphone providers rip us off (surprise), Foursquare changes, [...]
Filed under Digital Marketing, Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Pop Culture and Current Events, Search Engine Optimization and Marketing, social media · Tagged with cathryn sloan, Foursquare, integrated marketing, Jeremy Lin, little girl women are great, Marines Call Me, nextgen, Olympics and social media, Social Media Marketing, Spool acquisition
Posted by Shelly Kramer on July 17, 2012 · 7 Comments
ShareHopefully you’re either already using video and/or exploring the use of video in your integrated marketing efforts. Rich media content as part of your content marketing efforts, video in particular, is extremely effective at driving traffic, driving views and generating leads that can be converted to sales. You know, the stuff that matters. In other [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Tactics and Tips · Tagged with content marketing, content marketing with video, integrated marketing, ProCharger, video content marketing, video usage stats
Posted by Shelly Kramer on July 14, 2012 · 3 Comments
ShareWe love the Interwebs. And since we’re addicted to the Internet already, we thought you might enjoy a weekly post including some of our favorite links of the week. Some you might learn a thing or two from, some might make you laugh, and some—well, some might just be flat out ridiculous. What else would [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Pop Culture and Current Events, Search Engine Optimization and Marketing, social media · Tagged with Best of The Web, integrated marketing, mobile, Ridicularity, seo, Social, video
Posted by Shelly Kramer on June 7, 2012 · 5 Comments
ShareWe work with clients all the time to ensure their content is as consumable on mobile devices as it is via traditional means. It’s always a challenge. And when I stumbled across this video about user experience called “A Magazine is an iPad That Does Not Work,” well, I loved it. And, apparently, so did another [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with best practices content marketing, best practices mobile, content marketing, integrated content marketing, integrated marketing, mobile, mobile content consumption stats, mobile marketing, mobile stats
Posted by Shelly Kramer on June 4, 2012 · Leave a Comment
ShareSalesforce.com’s acquisition of BuddyMedia is but one more step in the integrated marketing puzzle that marketers are focused on solving. Silos are gone (or going) and integration between sales, service and marketing are key drivers of success. No matter what your business, no matter what your industry, no matter what your product. And social media [...]
Filed under Digital Marketing, Featured Articles, Marketing Tools, Strategies and Tactics, Technology news · Tagged with BuddyMedia, BuddyMedia acquisition, integrated marketing, integrated marketing best practices, sales and marketing alignment with social, social media, social media integration
Posted by Shelly Kramer on June 9, 2011 · 1 Comment
Share Anyone who knows me from either the social media space or in “real” life knows that the words “marketing” and “automation” aren’t generally in my lexicon. But integrated marketing that’s effective, that’s a whole different conversation. There’s a lot to be said for processes and systems that can help make the processes of what [...]
Filed under Featured Articles, marketing, Marketing Tools · Tagged with Barry Libert, drip campaigns, drip marketing, Infusionsoft, integrated marketing, integrated marketing strategies, Lenovo, marketing automation, small business marketing, TechBizTalk, TJ McCue
Posted by Shelly Kramer on May 17, 2010 · 12 Comments
ShareMy team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly. Sometimes I suspect they skeptically regard us as just another bunch of people with [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics · Tagged with digital marketing, Gary Hayes, integrated marketing, Kansas City Marketing Agency, Kansas City Small Business Marketing, small business marketing, social media, stats, strategy
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
