Driving Sales Through Social Media

Posted by Katherine Meyer on October 22, 2010 · 16 Comments

Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]

Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson

Why Your Brand Needs Business Intelligence

Posted by Michelle Lamar on May 16, 2010 · Leave a Comment

ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]

Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business