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Posted by Shelly Kramer on September 1, 2011 · 19 Comments
ShareSometimes, less is more–except when it’s not. And, when it comes to online marketing and lead generation. It seems like a no-brainer, but research from HubSpot reveals a simple truth: more content equals more traffic, and more traffic equals more leads. I don’t know any business that doesn’t want leads – which are essentially opportunities to [...]
Filed under Featured Articles, Tactics and Tips, Website Marketing · Tagged with best practices for website content, business leads from websites, company website tips, creating web content, digital marketing research, HubSpot, Kansas City internet marketing, Kansas City Marketing Agency, Kansas City online marketing, more content equals more leads, web user experience, website content, website marketing
Posted by Shelly Kramer on June 13, 2011 · 7 Comments
Share We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar [...]
Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Social Media Marketing · Tagged with analytics, blogging, content marketing, content marketing strategy, corporate blogging, eMarketer, Fun Theory, HubSpot, Piano Stairs, social media, socialmedia, Volkswagen Fun Theory
Posted by Shelly Kramer on March 30, 2011 · 4 Comments
ShareWe regularly work with clients to help them create and manage their company Facebook pages, so we pay a lot of attention to best practices. Yesterday I sat through Dan Zarella’s HubSpot webinar on the Science of Timing. Dan shared a ton of great information and, once I have a chance to revisit the slide [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Dan Zarella, facebook, Facebook best practices, Facebook company pages, Facebook for business, Facebook marketing, Facebook posting frequency, HubSpot, social media, social media best practices, socialmedia
Posted by Shelly Kramer on March 25, 2011 · 6 Comments
Share Something you should be considering for your marketing efforts, especially as they relate to your website: A/B testing. Sounds fancy, but it’s really just a little testing of your concepts – and some math. And, of course, spiffy tools. Oh, and did I mention that a little time spent testing can result in impressively [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, Website Marketing · Tagged with AB Testing, ab web testing, Click Density, Crazy Egg, Gini Dietrich, Google's Website Optimizer, HubSpot, Kansas City Marketing Agency, Kansas City web design, market research, Optimizely, Performable, website optimization, website performance, Whichsitewon
Posted by Shelly Kramer on September 13, 2010 · 2 Comments
Share I can’t say enough GREAT things about HubSpot. Their leadership, their tools, the resources they provide for free and their paid services. Haven’t heard of them? In a nutshell, HubSpot makes internet marketing software that integrates your sales and marketing activities. Translation: they help you sell more stuff to more people. Every little bit [...]
Filed under Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with free social media tools, free tools, HubSpot, small business marketing, small business resources, social media, Social Media Marketing, socialmedia, socialmedia icons
Posted by Michelle Lamar on August 15, 2010 · 11 Comments
ShareTwitterGrader.com created a list of the most powerful women on Twitter and V3′s Shelly Kramer (@shellykramer) was listed as number 19! TwitterGrader is a benchmark created by the marketing software rockstars at Hubspot. The Cambridge, MA based Hubspot was founded by two MIT grads Brian Halligan and Dharmesh Shah and the software is considered one [...]
Posted by Shelly Kramer on August 4, 2010 · 22 Comments
Share I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it. I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down [...]
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons
Posted by Michelle Lamar on April 4, 2010 · Leave a Comment
ShareMike Volpe says creating online content is like buying a lottery ticket? HubSpot’s Mike Volpe has a great presentation about online marketing and website design. Mike Volpe delivers a pithy presentation on the business of online marketing and website design. Volpe compares content generation for to buying a lottery ticket. Search engines are like the [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
5 Things to Make Your Business Blog Totally Kick A**
Posted by Shelly Kramer on August 4, 2010 · 22 Comments
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons