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Posted by Katy Ryan Schamberger on December 8, 2011 · 10 Comments
ShareThe Google team has been busy with a host of new design changes, including the implementation of a large, clickable Google button—called the Google bar—that now appears in the top left corner of any Google page. When you click the button, you’re presented with a drop-down menu that gives you a variety of quick links [...]
Filed under Featured Articles, Social Media Tools, Technology news · Tagged with Google, Google changes, google design changes, Google improvements, google news, google user experience, new google bar, new Google user interface, technology news
Posted by Shelly Kramer on November 29, 2011 · 6 Comments
ShareMarketers and brands alike are excited because Google+ recently announced that businesses can now build pages. If you’re a nonprofit interested in using Google+, you’ve come to the right place. A week or so ago, we covered how businesses can explore using Google+, and now, we’ve got some suggestions for our nonprofit friends on maximizing G+. [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Website Marketing · Tagged with Direct Connect, free resources for nonprofits, Google, nonprofit organizations, nonprofits and social media, social media for nonprofits, social networking for nonprofits
Posted by Shelly Kramer on November 23, 2011 · 10 Comments
ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional. These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Online Marketing, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with choosing SEO keywords, content and seo, content creation, finding keywords, Google, how to make SEO work for your business, how to research keywords, importance of local search, keyword research, local business listings, local search, search engine optimation, search engine optimization tips, seo, SEO content strategies, SEO content strategy, SEO strategies for business, SEO tips, why you need SEO, Yelp
Posted by Shelly Kramer on November 1, 2011 · 8 Comments
Share After a bit of a quiet period, Google+ is back in the headlines with a host of announcements that were unveiled late last week. With some 40 million Google+ users, some 1 billion pieces of content shared and a wealth of webinars and Google+ experts available for the bargain price of $47 (or less), [...]
Filed under Digital Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tools · Tagged with Google, Google apps and Google Plus, Google Plus, Google+-integration-with-Google-Apps, Google-plus-analytics, Google-plus-creative-kit, Google-Plus-Ripples, Google-What's-Hot, new features of Google Plus, social media, social networking, social networking and Google plus
Posted by Shelly Kramer on September 6, 2011 · 3 Comments
Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing, Strategies and Tactics, Website Marketing · Tagged with best practices for local search, Google, how local search impacts business, local search, Online Marketing, online marketing success, online reviews, search engine marketing, search engine optimization
Posted by Shelly Kramer on August 7, 2011 · 1 Comment
Share Google just announced that it is now easier for you to invite your friends to Google+ — ergo, it’s also easier for all you folks who don’t yet have an invite to get one. And, after the last few weeks of spending lots of time sending tons of invites in response to a blog [...]
Filed under Featured Articles, Marketing Tools, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with comScore Google+ stats, Google, Google Plus, Google+ demographics, Google+ for business, Google+ growth, Google+ usage stats, Kansas City Social Media Marketing, social media, socialmedia
Posted by Shelly Kramer on July 9, 2011 · 117 Comments
Share So Google+ launched and all the social media loving geeks – myself included – are spending ridiculous amounts of time exploring, commenting, blogging, critiquing, complaining, hypothesizing, well, you know the drill. If you’re slightly annoyed at not yet getting into Google+ or annoyed by the incessant the talk about it, please forgive us. It’s no [...]
Posted by Michelle Mangen on May 18, 2011 · 4 Comments
Share Shelly wrote a post about Social Bookmarking, What It Is And Why You Need It, and this piece is intended as a follow-up, and to give you kind of a step-by-step tutorial on using social bookmarking sites. As mentioned in the earlier post, social bookmarking is really all about saving, discovering or sharing content [...]
Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with best practices, blog, blogging, blogging best practices, content marketing, Google, social bookmarking, social bookmarking best practices, social bookmarking tagging, social media, socialmedia, tagging, tags
Posted by Shelly Kramer on April 5, 2011 · 5 Comments
Share People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today. They’re going to watch 1.2 billion videos today. comScore reports that there are some [...]
Filed under Content Marketing, Email Marketing, Featured Articles, marketing, Online Marketing · Tagged with ComScore, content marketing, Dan Piech, digital marketing, Geoff Livingston, Get Seen, Google, marketing strategy, OMMA, Online Marketing, online video, Pixability, search engine marketing, search rankings, Steve Garfield, using video as part of marketing efforts, video content production, video for seo, video usage stats
Posted by Shelly Kramer on March 30, 2011 · 1 Comment
Share Google announced today that Kansas City will be the first city to get its super duper 1Gbps Internet service. Crazy people like me who spend their days involved in online marketing and helping clients grow their Internet presence are doing backflips, we’re so excited. Google will be working with a number of local organizations [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media · Tagged with Google, Google high speed Internet service, Joe Reardon, Kansas City, KCNext, Sergey Brin, The Kauffman Foundation, University of Kansas Medical Center
Posted by Katherine Meyer on February 16, 2011 · 3 Comments
Share Web analytics are a critical data component (or at least they should be) for marketers. And today, URLs are what matter – as much as cookies always have in the past. The analytics provided by URL shortening services are a marketer’s goldmine. In today’s app-obsessed society, it’s becoming harder for marketers to track their [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with Alistair Croll, analytics, apps, cookies, goog.li, Google, marketing, mobile apps, mobile marketing, Online Marketing, Social Media Marketing, socialmedia, URL shorteners, web analytics
Posted by Shelly Kramer on December 21, 2010 · 6 Comments
Share Google now uses business reviews as part of its methodology in determining search rankings. And businesses who aren’t paying attention to this are doing themselves a disservice. There are all kinds of research out there that show customers read and rely on online reviews when it comes to making purchasing decisions, so integrating this [...]
Filed under Featured Articles, Online Marketing, Search Engine Optimization and Marketing, seo, Strategies and Tactics · Tagged with Gabriella Sannino, Google, Level 343, local search, online business reviews, online reviews, search engine optimization, search rankings, SEM, seo
Posted by Michelle Lamar on August 3, 2010 · 3 Comments
ShareGoogle has made it possible for you to sign in to more than one Google account at a time! According to Mashable, the Google multiple account sign-in feature has been tested for weeks but it is now publicly available. To turn this feature on, you need to go to the Google Accounts page and enable [...]
Posted by Shelly Kramer on May 21, 2010 · 8 Comments
Share Okay, I’m a dork. I know it. Admit it. Embrace it. And while I don’t watch a bunch of TV, I’m online constantly. Big surprise, I know. This Google TV announcement is awesome. And I know that Microsoft tried to do this and that Apple TV is out there, but I’ve never really paid [...]
Filed under Featured Articles, marketing · Tagged with content generation, design trends, Google, Google TV, marketing, Peanut Butter Jelly Song, Spice Girls, Spice Girls Wannabe, Technology, television, trends, TV, WildEarth, WildEarthTV
Posted by Shelly Kramer on April 30, 2010 · 10 Comments
Share Today at SOBCon one of the event sponsors, the great folks at Intuit, had the brilliant idea for an exercise for the group. The challenge: Come up with a list of things you want to bill the Internet for. It was a perfect example of the great things that happen at SOBCon – the [...]
Filed under Featured Articles, Online Marketing, Ramblings · Tagged with ATT, facebook, GMail, Google, Internet, Intuit, Liz Strauss, Microsoft, Peanut Butter Jelly Song, SOBCon
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
