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Posted by Katy Ryan Schamberger on October 26, 2011 · 2 Comments
SharePositive online reviews for your product or service are powerful tools in encouraging others to sample your wares and build brand loyalty. Need proof? Consider recent news that online review giant Yelp may actually be killing chain restaurants as users instead opt to support and review local, independently owned establishments. In the same study, Michael [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Online Marketing, Social Media Marketing, Tactics and Tips · Tagged with business marketing, business tactics, business tips, customer service, digital marketing, Google Places, how to get online reviews, local search, online reviews, online visibility, seo, the power of online reviews, why your business needs online reviews, Yelp
Posted by Shelly Kramer on August 13, 2010 · 11 Comments
ShareJust because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Foursquare, Google Places, Gowalla, Kansas City Marketing Consulting, Kansas City SEO, Kansas City Small Business Marketing, Kansas City Social Media, local search, local SEO, Michelle Lamar, Shelly Kramer