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Posted by Katherine Meyer on May 11, 2011 · 65 Comments
Share About a month ago, Twitter slyly rolled out a new spam policy that will help declutter our feeds and hopefully get rid of annoying posts like this. We are all familiar with them and probably have spent considerable amount of time doing one of several things: (1) ingoring them (2) blocking and reporting these [...]
Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with #ff, #FollowFriday, Gini Dietrich, Kim Castleberry, Shelly Kramer, socialmedia, socialmedia best practices, spam policy, twitter, Twitter best practices, Twitter FollowFriday
Posted by Shelly Kramer on March 25, 2011 · 6 Comments
Share Something you should be considering for your marketing efforts, especially as they relate to your website: A/B testing. Sounds fancy, but it’s really just a little testing of your concepts – and some math. And, of course, spiffy tools. Oh, and did I mention that a little time spent testing can result in impressively [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, Website Marketing · Tagged with AB Testing, ab web testing, Click Density, Crazy Egg, Gini Dietrich, Google's Website Optimizer, HubSpot, Kansas City Marketing Agency, Kansas City web design, market research, Optimizely, Performable, website optimization, website performance, Whichsitewon
Posted by Shelly Kramer on March 17, 2011 · 71 Comments
ShareLast week, an employee of New Media Strategies, the firm who handled the Chrysler social media account, accidentally tweeted from the Chrysler account during his morning commute and dropped the F-bomb. That tweet ultimately led to him not only being fired, but to the agency handling the account being handed their walking papers as well. [...]
Filed under Featured Articles, Pop Culture and Current Events, PR Strategy, social media · Tagged with Chrysler, Chrysler social media crisis, Chrysler tweet, Eminem, Gini Dietrich, Jalopnik, New Media Strategies, NMS, Ray Wert, Red Cross, Scott Baradell, Scott Bartosiewicz, social media crisis, twitter
Posted by Shelly Kramer on February 4, 2011 · 10 Comments
Share I (and many others) wrote about Kenneth Cole’s poorly-timed tweet yesterday, using the civil unrest in Egypt as an edgy way to pimp his new spring collection. Kenneth, who was personally responsible for the tweet, later deleted it, then posted an apology on his Facebook page, taking responsibility for the bad decision. There were [...]
Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, PR Strategy · Tagged with Cairo, crisis management, Egypt, Gini Dietrich, Kenneth Cole, Mark Ragan, PR disaster, Ragan.com
Posted by Shelly Kramer on December 1, 2010 · 8 Comments
Share Clueless. An apt description. And not so very long ago, I was pretty clueless about SEO and how important it is for business and, more importantly, for business growth. But now I know better. SEO is, quite simply, smart business practice. SEO is reality. If you want people to buy what you’re selling – [...]
Filed under Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Strategies and Tactics · Tagged with @redheadwriting, Danny Sullivan, Erika Napoletano, Gini Dietrich, Kansas City Marketing Agency, Lisa Barone, Lyle Hawkins, marketing strategy, Mike Belasco, search engine marketing, search engine optimization, seo, seo for business, seo strategies, Shelly Kramer, small business marketing, small business marketing consulting, small business seo, Travis Wright
Posted by Shelly Kramer on November 10, 2010 · 20 Comments
Share The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how [...]
Filed under Branding / Identity, Featured Articles, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with content generation, Cooks Source, facebook, Gini Dietrich, intellectual property, Judith Griggs, Monica Gaudio, social media, socialmedia, twitter
Posted by Shelly Kramer on October 23, 2010 · 10 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Shelly Kramer on August 24, 2010 · 19 Comments
Share Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself. Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
