The Angel, The Brain and The Hot Mess

Posted by Shelly Kramer on November 21, 2010 · 9 Comments

Share You know what happens. You’re working, kind of. Or at least you should be. Then you pop over to TweetDeck to see what’s going on with your pals on Twitter or hop over to Facebook, just for a jiffer. Then you see an interesting link (or 27) and pretty soon, it’s over. I blame [...]

Filed under Featured Articles, Ramblings, social media, Social Media Marketing · Tagged with A Southern Yankee, facebook, Gordon McCleary, great writers, how to waste time on the Internet, ike pigott, Jason Falls, Occams Razr, social media, twitter

The Cooks Source Goose is Cooked

Posted by Shelly Kramer on November 10, 2010 · 20 Comments

Share The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how [...]

Filed under Branding / Identity, Featured Articles, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with content generation, Cooks Source, facebook, Gini Dietrich, intellectual property, Judith Griggs, Monica Gaudio, social media, socialmedia, twitter

Let’s Just Get Over Ourselves

Posted by Shelly Kramer on November 8, 2010 · 19 Comments

Share I started my day by watching this video. Served up randomly in the Facebook news stream (thank you, again, Facebook and other social media outlets for creating something that brings me so much and so many friendships). Get Service was a reminder that there is so much we don’t know about the people around [...]

Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with ABT, Asset Based Thinking, Change the Way Teens See Everything, Change the Way You See Yourself, facebook, Get Service, Get Service video, Hank Wasiak, Kathryn Cramer, social media

Swiper, No Swiping! Stealing Content Sucks

Posted by Shelly Kramer on November 7, 2010 · 26 Comments

Share I’ve been following the Cooks Source debacle for the past couple of days – they are the folks who had the audacity to steal content from blogger Monica Gaudio and started this sh*t storm, fueled by the flames of social media. You can get the entire story, from the beginning, from Monica herself right [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing · Tagged with content stealing, Cooks Source, Cooks Source Magazine, Dora, Em Locke, facebook, Gawker, Hamilton Nolan, Linda Holmes, Monica Gaudio, NPR, plagiarism, pr nightmares, social media, Swiper, twitter

Foursquare Checks In To Create Buzz About The Vote

Posted by Shelly Kramer on November 2, 2010 · 1 Comment

Share Location based marketing tech darling Foursquare is playing a role in the election drama that unfolds as Americans participate in yet another Election Day. Tech savvy voters are checking in at the polls and earning the #IVotedToday badge and doing their part to raise awareness and urge others to take part in the election. [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing · Tagged with election day, facebook, Foursquare, Jon Stewart, location based technology, Michelle Lamar, politics, Sanity Rally, social media, social media monitoring, social media strategy, Spiral16, twitter, V3 blog, youtube

Addiction, Depression and Social Media?

Posted by Michelle Lamar on October 14, 2010 · 13 Comments

SharePeople talk about “living life online” but even on the world wide web—there are still secrets. Human beings may have all the new tools and gadgets but many of the old hangups are alive and well. Addiction is still a topic that it is hard to find conversations about online. It makes sense. Most people [...]

Filed under Social Media Marketing, Strategies and Tactics · Tagged with addiction, branding, Challenges Program, Consumer Behavior, facebook, Kansas City Marketing Agency, social media

What Not to Tell Facebook Friends: Online Safety Tips

Posted by Michelle Lamar on October 13, 2010 · 3 Comments

ShareExcellent article today in the New York Times about the information you should (and shouldn’t) share online. Jennifer Saranow Schultz has great tips and resources in her article, What NOT to Tell Facebook Friends. Go to the New York Times to get the whole scoop but a few of the tips from identity theft experts [...]

Filed under Social Media Tips and Training, Tactics and Tips · Tagged with facebook, identity theft, Jennifer Saranow Schultz, John Sileo, New York Times, online safety, What Not to Tell Facebook Friends

Sneak Peek: Social Media for Business

Posted by Shelly Kramer on October 12, 2010 · 12 Comments

Share I’m doing a webinar series with my smart and sassy friend, Erika Napoletano, Head Redhead at Redhead Writing. And yes, we are the geeky girls you might not have paid attention to in high school. But all that’s changed now. We’ve got the goods. And how. And we’re partnering with our friends at iThinkBigger [...]

Filed under Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with Denver Marketing Consulting, Denver Social Media, Erika Napoletano, facebook, iThinkBigger, Kansas City Marketing Consulting, Kansas City Social Media, LinkedIn, Shelly Kramer, social media consulting, social media for business, socialmedia training, twitter

Learn From UK Businesses, Where Twitter Rules

Posted by Shelly Kramer on September 2, 2010 · 7 Comments

Share I read a BizReport article this morning reporting that 33% of some 5,000 UK businesses surveyed by Virgin Media prefer Twitter over Facebook for communicating with their customers. In that regard, the UK is far ahead of businesses on this side of the pond, and really leading the world when it comes to capitalizing [...]

Filed under Featured Articles, marketing, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with BizReport, facebook, Facebook Like, Social Media Marketing, social media strategy, socialmedia, twitter, UK social media, Virgin Media

F**K You, Cee Lo’s Viral Marketing Phenom

Posted by Shelly Kramer on August 22, 2010 · 12 Comments

Share Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views. It’s a brilliant [...]

Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube

Fact: Influence Drives Sales

Posted by Shelly Kramer on August 19, 2010 · 10 Comments

Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]

Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck

Engagement: Take The Good With The Bad

Posted by Shelly Kramer on August 17, 2010 · 9 Comments

Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]

Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media

It’s Official: I’ve Become My Mother

Posted by Shelly Kramer on June 27, 2010 · 10 Comments

Share I love information. I’ll admit it. I’m an addict and a user. My mother, God love her, routinely clips articles from the daily newspaper that she thinks I’ll find interesting and mails them to me from her idyllic home in south Florida. Sometimes she even sends me crossword puzzles that she’s clipped, copied, and [...]

Filed under Featured Articles · Tagged with Adobe, Apple, Bayona, BP Oil Spill, Bravo, Bravo Top Chef Masters, CNN, Diesel cam, Exxon Valdez, facebook, Gizmodo, Google HTML5, Gulf Oil Spill, InfoWorld, integrated experience design, iPhone 4, iPhone 4 reviews, Kansas City interactive design, Kansas City Marketing, Kansas City Small Business Marketing, Kansas City Social Media, Michelle Lamar, Raining Oil in Louisiana, Susan Spicer, T2, T2+Back Alley, Twilight, Twilight Eclipse, Twilight Saga

BP Oil Spill: Further Evidence That Hayward’s Head is in the Sand

Posted by Shelly Kramer on June 3, 2010 · 3 Comments

Share As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into [...]

Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube