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Posted by Shelly Kramer on August 22, 2010 · View Comments
Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing, marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube
Posted by Shelly Kramer on August 19, 2010 · View Comments
Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Shelly Kramer on August 17, 2010 · View Comments
I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]
Filed under Branding / Identity, Branding / Identity, Marketing Tips, Strategies and Tactics, Traditional Marketing, marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on June 27, 2010 · View Comments
I love information. I’ll admit it. I’m an addict and a user. My mother, God love her, routinely clips articles from the daily newspaper that she thinks I’ll find interesting and mails them to me from her idyllic home in south Florida. Sometimes she even sends me crossword puzzles that she’s clipped, copied, and is [...]
Filed under Featured Articles · Tagged with Adobe, Apple, Bayona, BP Oil Spill, Bravo, Bravo Top Chef Masters, CNN, Diesel cam, Exxon Valdez, facebook, Gizmodo, Google HTML5, Gulf Oil Spill, InfoWorld, integrated experience design, iPhone 4, iPhone 4 reviews, Kansas City interactive design, Kansas City Marketing, Kansas City Small Business Marketing, Kansas City Social Media, Michelle Lamar, Raining Oil in Louisiana, Susan Spicer, T2, T2+Back Alley, Twilight, Twilight Eclipse, Twilight Saga
Posted by Shelly Kramer on June 3, 2010 · View Comments
As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into the [...]
Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube
Posted by Michelle Lamar on May 18, 2010 · View Comments
Wired reports that YouTube’s viewership now exceeds that of the “Big Three” TV Networks combined during their primetime evening time slot, with more than 2 billion views per day.
Keep in mind: YouTube’s audience statistics are from worldwide views, while ABC, CBS and NBC audience numbers are only from the United States. The bigger picture is [...]
Filed under Business Intelligence, Featured Articles, Social Media Marketing · Tagged with Blogs, facebook, Gary Hayes, Gary Hayes Social Media Counts, Social Media Count, Social Media Growth, TV Networks, twitter, Wired, Wired.com, youtube, youtube overtakes networks primetime
Posted by Shelly Kramer on May 3, 2010 · View Comments
Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan.
As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than wildfires during [...]
Filed under Branding / Identity, Featured Articles, Online Marketing, Social Media Marketing · Tagged with Apple, ATT, facebook, Facebook Like Button, Facebook privacy, iPhone, Kansas City Marketing, Kansas City Social Media, real time search, search
Posted by Shelly Kramer on April 30, 2010 · View Comments
Today at SOBCon one of the event sponsors, the great folks at Intuit, had the brilliant idea for an exercise for the group. The challenge: Come up with a list of things you want to bill the Internet for. It was a perfect example of the great things that happen at SOBCon – the audience [...]
Filed under Featured Articles, Online Marketing, Ramblings · Tagged with ATT, facebook, GMail, Google, Internet, Intuit, Liz Strauss, Microsoft, Peanut Butter Jelly Song, SOBCon
Posted by Shelly Kramer on April 28, 2010 · View Comments
We Can’t Rewind, We’ve Gone Too Far
I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it?
Online video viewing is on the rise and it’s going nowhere but [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Buggles, ComScore, content production, facebook, Hulu, Kansas City Marketing, Kansas City Small Business Marketing, Mashable, MediaPost, Rob Garner, video, video content production, Video Killed the Radio Star, youtube
Posted by Michelle Lamar on April 3, 2010 · View Comments
PEEPS Brand Marshmallow Candies are a great example of the power of social media!
PEEPS Marshmallow Candies are made by a family-owned candy company that has been in business for more than eight decades and three generations. The candy is sold in more than 35 countries and in 2009 the first [...]
Posted by Shelly Kramer on March 31, 2010 · View Comments
Dear Competitor,
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
Posted by Shelly Kramer on February 27, 2010 · View Comments
I was having yet another conversation with a friend today who was questioning the efficacy of social media as anything other than an advertising platform. Having realized it was “free marketing” he has, naturally, already jumped all over it (his words, not mine) by creating the ubiquitous fan page on Facebook and using it to [...]
Posted by Shelly Kramer on February 15, 2010 · View Comments
Did you know that if you have more than 250 Facebook friends, you’re probably not seeing all of their updates in your news stream? Do you care? Do you want to see those updates? I love scrolling through my news stream on a daily basis and seeing what my pals all over the world are [...]
Posted by Shelly Kramer on February 10, 2010 · View Comments
This is a guest post, written by my great friend Brian McDaniel, a designer, social media upstart and all around terrific guy. In addition, he’s prolific in the writing department and one of the people whose content I actively seek out. Read on, you’ll see why …….,
Let me start out by saying I am a [...]
Filed under Featured Articles, Social Media Marketing · Tagged with @bkmacdaddy, Brian McDaniel, facebook, GMail, Google, Google Analytics, Google Buzz, Google Nexus One, Google Wave, social media, twitter
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