Facebook Changes News Feed Again: Beware the Click-Bait

Yesterday Facebook announced yet another change to the way stories are displayed in the News Feed that takes aim at click-bait content. This change and the best practices for link sharing moving forward impacts anyone who manages a brand page and the way we collectively share content moving forward. According to a Facebook news release […]

Things You Need To Know This Week – August 22, 2014

August 22nd is my dead mother’s birthday. Which a person can either look at as a major buzz kill or a poignant reminder of how short, but magical, life can be. I opt for the latter. I’m not anywhere close to getting used to life without her since her passing this past January and, as […]

The End of the Facebook Like-Gate Era: What Marketers Need To Know

There was a lot of discussion last week about Facebook and its decision to spin off messaging to a separate and dedicated mobile app. Judging from the raging debate on social media, people are pretty steamed about that, but as with most things, I imagine that will blow over. With complaining about that going on, […]

Facebook Ratchets Back Reach of Auto-posters

In a move that can’t happen quickly enough, Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach. Let the celebration begin. I’ve long loathed auto-posting tools that share the same content across multiple platforms. I don’t care what music you’re listening to on […]

Facebook Updates Business Pages Adds Competitive Intel

If you’ve noticed a change in the look of your personal Facebook newsfeed, you’re not alone. That’s not the only change happening on Facebook. If you manage brand pages for your own business or your clients, you may have already discovered some big changes. They include personalization on brand pages which streamlines internal management, new […]

Facebook Ditches Sponsored Stories: Do You Care

There have been a lot of changes happening lately regarding the way Facebook utilizes personal data from users. Aside from its dwindling brand page reach, Facebook recently announced that beginning in early April, we’ll no longer see Facebook sponsored stories in the news feed. Sponsored Stories, launched in 2011, involves customizing ads with user profile photos […]

Facebook Metrics: What To Know And What To Measure

You probably know by now that I’m a huge data freak. And using tools that track your data—whether for your website, blog, or your social media channels, is important. And when it comes to Facebook, an area of focus for many brands and marketers, knowing what’s important and what you need to be measuring is […]

Coolest Retro Photo App: Instagram or Streamzoo

Retro photo apps are all the rage. And for good reason. Fact: People love sharing pictures online. There are over 200 million photos uploaded to Facebook per day, which means there are more than 6 billion uploads per month. Much to the chagrin of digital camera makers, smartphones are becoming more and more ubiquitous and […]

How To Enable Facebook’s New Timeline

Questions about how to enable Facebook’s new Timeline feature is the latest hot topic in social media and technology. And for good reason — it virtually transforms not just your Facebook page, but the entire experience of the site, too. The only flaw in the plan? Timeline isn’t yet publicly available. You may have noticed […]

Sarcasm Lovers Rejoice: Sarcasm Font Has Arrived

Coming from a family of jokesters, it was pretty much a given that I would ultimately learn to develop a thick skin (well, frankly, I was forced to do so). It was also imperative that I learn the art of quick repartee as a form of self-preservation much like other children learn to walk. For […]

Facebook Privacy Breach: 2 Settings You Need to Check NOW

Today I noticed two separate alerts about Facebook privacy breaches and thought I’d pop them into a blog post with instructions on how to remedy. The first has to do with browsing – and I would have never noticed it had I not seen Danny Brown’s status update mentioning it. Kudos to you, Danny. Finally, […]

Rapportive: A Plugin That Makes Your Life Easier

So there are a ton of plugins out there that beef up your browser and generally make it more dynamic and useful. One cool plugin I stumbled across that does just that is Rapportive. Rapportive is a free plugin for Chrome and Safari users. Sorry IE users! A quick aside — why in the world […]

Facebook Photo Tagging For Pages: The Good, The Bad & The Ugly

One of Facebook’s newer features, photo tagging for pages, extends the power of brands; yet it’s one that, in our opinion, should be used carefully. You can get the full scoop on the new photo tagging feature here, but, to sum it up, Facebook pages can now be tagged in photos. This means brands, products […]

How to Run A Successful Facebook Contest

We’ve all seen them. Facebook contests are all but impossible to ignore. Headlines scream “Be our 5,000th fan and get a gift certificate!” “‘Like’ our page in the next two weeks and be entered to win a prize!” Yep—Facebook contests and promotions are becoming increasingly prevalent as brands and businesses seek to expand their audiences and […]

Men Using Social Media? Oh Yeah.

We work with a number of very large organizations, many of whom are just venturing into the social media realm. Without exception, the prevailing notion we encounter is that social media is for young people. And, in our experience, the people most often likely to ascribe to that notion are middle-aged professionals and businessmen. Here’s […]

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