For UK Businesses, Twitter Rules

I read a BizReport article this morning reporting that 33% of some 5,000 UK businesses surveyed by Virgin Media prefer Twitter over Facebook for communicating with their customers. In that regard, the UK is far ahead of businesses on this side of the pond, and really leading the world when it comes to capitalizing on [...]

F**K You, Cee Lo’s Viral Marketing Phenom

Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]

Fact: Influence Drives Sales

Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]

Engagement: Take The Good With The Bad

I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]

It’s Official: I’ve Become My Mother

I love information. I’ll admit it. I’m an addict and a user. My mother, God love her, routinely clips articles from the daily newspaper that she thinks I’ll find interesting and mails them to me from her idyllic home in south Florida. Sometimes she even sends me crossword puzzles that she’s clipped, copied, and is [...]

BP Oil Spill: Further Evidence That Hayward’s Head is in the Sand

As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into the [...]

YouTube Tops Networks Primetime Audience and Daily Internet Facts: Why Social Media Matters

Wired reports that YouTube’s viewership now exceeds that of the “Big Three” TV Networks combined during their primetime evening time slot, with more than 2 billion views per day.
Keep in mind: YouTube’s audience statistics are from worldwide views, while ABC, CBS and NBC audience numbers are only from the United States. The bigger picture is [...]

Why Facebook’s Like Button Makes Me Swoon

Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan.
As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than wildfires during [...]

Dear Internet, Here is Our Invoice

Today at SOBCon one of the event sponsors, the great folks at Intuit, had the brilliant idea for an exercise for the group. The challenge: Come up with a list of things you want to bill the Internet for. It was a perfect example of the great things that happen at SOBCon – the audience [...]

Video Killed the Radio Star

We Can’t Rewind, We’ve Gone Too Far
I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it?
Online video viewing is on the rise and it’s going nowhere but [...]

PEEPS Marshmallow Candies and the Power of Social Media

PEEPS Brand Marshmallow Candies are a great example of the power of social media!
PEEPS Marshmallow Candies are made by a family-owned candy company that has been in business for more than eight decades and three generations.  The candy is sold in more than 35 countries and in 2009 the first [...]

Dear Competitor,

Dear Competitor,
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, [...]

Social Media is NOT Free

I was having yet another conversation with a friend today who was questioning the efficacy of social media as anything other than an advertising platform. Having realized it was “free marketing” he has, naturally, already jumped all over it (his words, not mine) by creating the ubiquitous fan page on Facebook and using it to [...]

Getting the Most Out of Your Facebook Updates

Did you know that if you have more than 250 Facebook friends, you’re probably not seeing all of their updates in your news stream? Do you care? Do you want to see those updates? I love scrolling through my news stream on a daily basis and seeing what my pals all over the world are [...]

Will Google Buzz Become A Victim of Online Oversaturation & Marketing Mishaps?

This is a guest post, written by my great friend Brian McDaniel, a designer, social media upstart and all around terrific guy. In addition, he’s prolific in the writing department and one of the people whose content I actively seek out. Read on, you’ll see why …….,
Let me start out by saying I am a [...]

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