Why You Should Care About The New Facebook Reply Button

Posted by Guest on April 16, 2013 · 13 Comments

ShareRecently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build confidence within the financial industry. That’s why they’re going to great lengths to develop solutions, features, and products that help brand marketers to use the platform effectively. Facebook wants [...]

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How To Get [And Use] Facebook Ranked Comments and Replies

Posted by Katy Ryan Schamberger on March 26, 2013 · 8 Comments

ShareAfter several months of testing, Facebook has launched ranked comments and replies, two features that add more functionality to Facebook’s commenting system. Like Graph Search, the new features were also released with another goal in mind: to increase time spent on Facebook. (Seriously? As if we all needed another reason to spend more time on [...]

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Facebook Hits 15 Million SMB Pages

Posted by Shelly Kramer on March 18, 2013 · 5 Comments

ShareWhether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses. Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. Small business owners aren’t just tapping into Facebook’s page functionality—they’re also driving increases [...]

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Facebook Bug May Have Caused Inaccurate Page Reach Reports

Posted by Shelly Kramer on March 14, 2013 · 1 Comment

ShareIf you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after an audit on their reporting system, they discovered a bug that resulted in reporting inaccurate reach and impressions. Admittedly a bit of a skeptic, especially [...]

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Sign Up For First Access To New Facebook News Feed

Posted by Shelly Kramer on March 7, 2013 · 6 Comments

ShareThe interwebz are buzzing with news (and of course, the requisite griping) about Facebook’s new News Feed layout. Purportedly designed to create an even more visual, vibrant experience for Facebook users, Zuck says people are sharing more content than ever (such a surprise!) and, as a result, Facebook has become “the editor.” I’m not really [...]

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Facebook Graph Search: Marketing Goldmine or Privacy Nightmare

Posted by Shelly Kramer on January 16, 2013 · 9 Comments

ShareYesterday Facebook unveiled Graph Search, which lets users find people, places and information based on their connections. This is interesting for a number of reasons, but primarily due to the fact that, unlike search engines, Facebook’s Graph Search is designed to immediately serve up answers. “Graph Search and web search are very different,” said Facebook [...]

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Facebook Selling Inbox Access—Does It Really Matter

Posted by Shelly Kramer on December 28, 2012 · 6 Comments

ShareAlways on the search for a new revenue stream (cue sarcasm), Facebook is now testing a new system that would give users (and not necessarily your friends) the ability to send you a Facebook message for $1. Super! Right now, anyone can send you a Facebook message for free (provided you’ve allowed that option in [...]

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How To Share Content On The Facebook Mobile App

Posted by Shelly Kramer on November 26, 2012 · 4 Comments

ShareFacebook’s mobile app functionality has, well, how should I put it? Oh, I know – it has sucked. Big time. But only if you wanted to share content. Oh wait, isn’t that what we do on the site? Silly me. In a move that’s inexplicably taken forever, Facebook has finally upgraded its mobile experience such [...]

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Facebook Now Testing Threaded, Ranked Comments

Posted by Shelly Kramer on November 15, 2012 · 4 Comments

ShareIn response to ongoing demand from Facebook users for the ability to reply to specific comments on Facebook posts, Facebook is now testing threaded comments on certain page feeds. And in order to give us all more to talk, gripe and moan about, Facebook is also testing ranked comments, a Reddit-like system that will purportedly [...]

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Facebook Adds Dropbox Integration, File Sharing In Groups

Posted by Katy Ryan Schamberger on October 12, 2012 · 11 Comments

ShareFacebook recently made an interesting strategic move when the site unveiled integration with Dropbox, new functionality that allows Facebook users to share Dropbox files in Facebook Groups. Facebook already offered people the ability to upload files from their computers—this new functionality gives Dropbox users the option of directly uploading their files to Facebook without first [...]

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Facebook Launches Promoted Posts for Users

Posted by Shelly Kramer on October 4, 2012 · 4 Comments

ShareJust a few months after Facebook unveiled promoted posts for pages, the site has now launched promoted posts for individual users in the U.S., a feature that has already been introduced to 20 other countries. What’s it all about? Users can now pay $7 per post to give their posts more visibility in the Facebook [...]

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Foursquare Encourages Action With Promoted Updates

Posted by Shelly Kramer on August 17, 2012 · 7 Comments

ShareFoursquare recently launched Promoted Updates, a new paid advertising program that complements the app’s Local Updates functionality—and gives companies a new alternative when implementing mobile advertising. Disclaimer: I love Foursquare. The promoted updates are designed to help companies reach new customers by displaying ad content based on a user’s account location, day part, check-in history [...]

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Facebook Channels Digg with New Recommendations Bar

Posted by Katy Ryan Schamberger on August 2, 2012 · 1 Comment

ShareIn Digg withdrawal? A new Facebook feature, the recommendations bar, provides a similarly social experience. The tool shows you stories from around the Internet based on what your friends are reading. The feature is now live, so there’s a good chance you’ve noticed it on your Facebook page. As Jeffrey Spehar writes for the Facebook [...]

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Facebook Groups Now Track Posts With Read Receipts

Posted by Shelly Kramer on July 12, 2012 · 8 Comments

ShareThe latest news from Facebook is that you can track posts in Facebook Groups with read receipts. Is that good or terrible? Facebook Groups will soon display a list of names (as well as a count) of who’s seen each post. The feature is in the process of rolling out to all English language Facebook [...]

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How To Change Your Facebook Page’s Vanity URL

Posted by Shelly Kramer on July 9, 2012 · Leave a Comment

ShareNeed to change your Facebook page vanity URL? Thanks to a Facebook change, it’s now possible to revise your Facebook page’s web address. Previously, page admins were unable to change their page’s vanity URLs once the address was specified and confirmed. Now, however, you can make a change—here’s how: Go to your Facebook page and [...]

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