Facebook Makes It Easier To Run Contests

If you’ve ever tried to run a Facebook contest or promotion, you probably found the process tricky—if not downright arduous. Yet thanks to a new update, Facebook admins no longer have to run contests through apps. Now, if you want to hold a Facebook contest, you can collect entries directly from your Facebook page by […]

Facebook: News Feed Visibility Changes and RIP EdgeRank

If you log onto Facebook and notice something different about your News Feed, it’s not a glitch. Earlier this week, Facebook announced several changes to the way the site determines what posts you see in your News Feed, including the addition of new features designed to help users discover content and the demise of the […]

Facebook Encourages Admins To Promote Engaging Posts

The latest development in Facebook’s ongoing quest for higher revenue? A new feature for page admins that highlights their most engaging posts, which is designed to encourage admins to purchase more promoted posts. Take a look at your page admin dashboard. If you see any posts highlighted in yellow, those are the posts that Facebook […]

Why You Should Care About The New Facebook Reply Button

Recently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build confidence within the financial industry. That’s why they’re going to great lengths to develop solutions, features, and products that help brand marketers to use the platform effectively. Facebook wants […]

How To Get [And Use] Facebook Ranked Comments and Replies

After several months of testing, Facebook has launched ranked comments and replies, two features that add more functionality to Facebook’s commenting system. Like Graph Search, the new features were also released with another goal in mind: to increase time spent on Facebook. (Seriously? As if we all needed another reason to spend more time on […]

Facebook Hits 15 Million SMB Pages

Whether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses. Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. Small business owners aren’t just tapping into Facebook’s page functionality—they’re also driving increases […]

Facebook Bug May Have Caused Inaccurate Page Reach Reports

If you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after an audit on their reporting system, they discovered a bug that resulted in reporting inaccurate reach and impressions. Admittedly a bit of a skeptic, especially […]

Facebook Graph Search: Marketing Goldmine or Privacy Nightmare

Yesterday Facebook unveiled Graph Search, which lets users find people, places and information based on their connections. This is interesting for a number of reasons, but primarily due to the fact that, unlike search engines, Facebook’s Graph Search is designed to immediately serve up answers. “Graph Search and web search are very different,” said Facebook […]

Facebook Selling Inbox Access—Does It Really Matter

Always on the search for a new revenue stream (cue sarcasm), Facebook is now testing a new system that would give users (and not necessarily your friends) the ability to send you a Facebook message for $1. Super! Right now, anyone can send you a Facebook message for free (provided you’ve allowed that option in […]

How To Share Content On The Facebook Mobile App

Facebook’s mobile app functionality has, well, how should I put it? Oh, I know – it has sucked. Big time. But only if you wanted to share content. Oh wait, isn’t that what we do on the site? Silly me. In a move that’s inexplicably taken forever, Facebook has finally upgraded its mobile experience such […]

Facebook Now Testing Threaded, Ranked Comments

In response to ongoing demand from Facebook users for the ability to reply to specific comments on Facebook posts, Facebook is now testing threaded comments on certain page feeds. And in order to give us all more to talk, gripe and moan about, Facebook is also testing ranked comments, a Reddit-like system that will purportedly […]

Facebook Adds Dropbox Integration, File Sharing In Groups

Facebook recently made an interesting strategic move when the site unveiled integration with Dropbox, new functionality that allows Facebook users to share Dropbox files in Facebook Groups. Facebook already offered people the ability to upload files from their computers—this new functionality gives Dropbox users the option of directly uploading their files to Facebook without first […]

Facebook Launches Promoted Posts for Users

Just a few months after Facebook unveiled promoted posts for pages, the site has now launched promoted posts for individual users in the U.S., a feature that has already been introduced to 20 other countries. What’s it all about? Users can now pay $7 per post to give their posts more visibility in the Facebook […]

Foursquare Encourages Action With Promoted Updates

Foursquare recently launched Promoted Updates, a new paid advertising program that complements the app’s Local Updates functionality—and gives companies a new alternative when implementing mobile advertising. Disclaimer: I love Foursquare. The promoted updates are designed to help companies reach new customers by displaying ad content based on a user’s account location, day part, check-in history […]

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